fresh beef from mcdonald's? here comes the archburger - menu board

Under pressure from competitors, McDonald's is testing a new burger made of fresh beef instead of frozen beef.
The chain named it Archburger.
As a reference for the company's golden arch logo, Archburger will conduct a trial run at seven locations in the United StatesS.
According to a study by brokerage firm Instinet.
I'm sick in Oak Park. -
The Beijing-based chain has announced it will start producing its iconic quarterly beef with fresh beef in 2018.
McDonald's is under increasing pressure to move to fresh
Beef Burger because from Shake to In-N-Out Burger.
Extreme news analyst Mark Kalinowski points out two test sites-
One in Plano, Texas, and one in the suburbs of Tucson to try out the new Archburger.
Both burgers sell cheese, pickles, onions and arches for $2. 19.
And ArchburgerL & T for lettuce and tomatoes for $2. 69.
BaconArchburger is $2. 89.
According to kalinowski, the menu of the Plano restaurant has the slogan "a bite you will believe" and the promise of "fresh beef cooked when ordering.
McDonald's confirmed the Archburger test but declined to give details. "We . . .
Looking forward to getting valuable feedback from our customers and staff.
"We will continue to provide our customers with new menu items and ways to experience the brand," the company said in a statement . ".
MORE: McDonald's, Taco Bella-
Buck dealsMore: McDonald's will switch to fresh beef this quarter: more than 20 years ago in 2018, KFC will switch from chicken to nix antibiotics, and McDonald's has launched a luxury burger featuring mustard and mayonnaise.
The development and promotion cost of the product is $0. 15 billion, which is considered a failure.
McDonald's has tried the upscale route before.
At May, it has launched a collection of signature-made recipe sandwiches that have received much attention.
On September, the chain added hands --
Crafted drinks from the McCafe collection.
News about the trial run of Archburger, rumors surrounding the quarterly transfer of Pounder to fresh beef and handmade sandwiches will help McDonald's --
Kalinowski predicts store sales this year, especially in the second half of 2018.
"It seems more and more likely that there will be new news --
"The beef front in 2018, I don't know if McDonald's will start using fresh beef, regular burger and regular cheese burger on giant MAC at some point," he wrote . ".
"The Archburger trial is done when consumers are more focused on their food, whether at home or outside. As fast-
Casual chains that emphasize a clean diet continue to be popular, such as Panera Bread and Chipotle Grill in Mexico, where the fast food industry is paying attention.
For example, several chain stores, including Burger King and KFC, have promised to stop using chicken that has been treated with antibiotics.