Over the past few years, Canada's food service industry has grown five times.
The growth rate in 2017 was 3 and the expected growth rate was 4.
3% per cent in 2018.
Innovation and experiments are accompanied by growth.
The "ghost" restaurant or kitchen is an innovation we see in North America, Australia and Europe.
They are virtual restaurants, skip the storefront and bring food directly to consumers through delivery.
There is no direct interaction between the customer and the restaurant owner-the food is ordered through a third partyparty food-
Express Company
In terms of eliminating restaurants and providing food directly to customers, ghost restaurants can usually sell more food per hour and use less real estate than traditional restaurants.
Given the additional financial pressures of raising the minimum wage in some provinces, the hospitality industry in Canada is more focused on reducing operating costs and controlling labor costs.
Ghost kitchens can attract 95,000 restaurant operators in Canada who can take advantage of ordering and delivery services, especially fastcasual food. The delivery-
Only this model is common in the United States. S. and U. K.
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A survey of 100 big customers in New York City
Rating restaurants through delivery services, Seamless and GrubHub found that more than 10 per cent came from ghost restaurants.
Canadian food revenue-
Delivery is expected to reach $2.
2018 5 million
The annual growth rate is 23. 3 per cent)
We expect the trend of ghost restaurants next year, especially in Toronto, Vancouver and Calgary, Canada's city hotspots.
The ghost restaurant has a lot of benefits for the operator-the main benefit is the low management cost.
The ghost restaurant does not require an expensive rent, waiter or customer table-just a space with industrial kitchen equipment and two or three chefs preparing food.
The fixed cost of the Ghost restaurant is much lower.
The model makes it more flexible for brands to adapt to new dining trends and changing consumer preferences.
For a ghost restaurant that operates a variety of food concepts, food sharing can bring better product quality and innovative products, which are related to economies of scale.
Food delivery companies such as Ghost eats, Foodora and Doordash are an important part of the Ghost restaurant model, they are building market share and allowing restaurants to expand without substantial marketing spendingThird-
The party delivery app also gives restaurant owners autonomy over the menus they present through the app.
In the Internet era
Demand food, digital menu is another performance marketing tool that restaurant owners can use to restructure and improve their products using customer behavior data, they may not be able to handle the tattered paper menu behind the customer's kitchen drawer.
For large brands with existing restaurant locations, having a ghost restaurant can also ensure that their dining experience is not affected by an over-stretched kitchen staff or an interruption of the delivery process.
Of course, this also brings difficulties as the brand tries to fully reproduce the taste and presentation of the food delivered to the customer. From a fast-
From the point of view of the leisure restaurant owner, the ghost restaurant can be effective.
The front of the House in any restaurant is expensive and inefficient space use, especially as wages and rents continue to increase.
However, the loss of walking
In the fall, the difficulty of increasing alcohol sales through delivery apps is a potential challenge that restaurant owners must consider in order to maintain their income levels.
A new round of digitization
Motivated restaurants can solve many long-standing industry challenges.
On top of that, the third growth
Party express companies, increasing customer preferences for mobile ordering, and the recent outbreak of such catering --
As a delivery pack for the Chef's Plate and Hello Fresh, the conditions for the ghost kitchen concept seem to have matured.
The next wave of delivery restaurants will not all be on the busy street corner or on the food court in the mall: some will be hidden in separate, semi-independent restaurants
Commercial kitchen in the suburbs.
But the ghost restaurant will not be single, though.
Destroyed the traditional catering industry.
Delicious food, coupled with beautiful environment and good service, will always attract friends and family looking for a good night.