Fred Victor Center says the electronic advertising sign for homeless shelters near Moss Park can bring in $150,000 a year.
Income is needed while raising awareness of homelessness.
But the commission should reject requests from charities.
Because it violates Toronto's rules and regulations, it is a security risk.
City staff are recommended in the report prepared for Thursday's planning and growth committee meeting.
"I'm disappointed," said Mark Aston, executive director of the Fred Victor center . ".
"I know this is not in compliance with the constitution, but I think there is a reason to consider it anyway --
Because of the location, the reason behind the logo, and the support for our agent.
"I don't think it will cause damage to the nearby area.
"The Fred Victor Center and the outdoor media advertising company require the logo to be about 3 metres wide and 15 metres high (
Roughly the same size as the side of the school bus)
It was installed on the north facing wall of the shelter, the report said. One-
To support fundraising and education, part 6 of the ad will come from the center.
The rest of the ads will not contradict the mission of the Fred Victor center to improve the health, income and stability of poor and homeless people --
No alcohol ads, for example, Aston said.
According to the report, the sanctuary is located at 147 St. King's back street and electronic signs are not allowed. E.
Turn along Jarvis Street and Cross Moss Park.
At 42 square meters, the front of the sign is 14 times the size allowed in the area.
At a community consultation meeting, three residents told staff that they were concerned that the proposed logo would not only set a precedent, but also lead to an influx of similar signs, which could also lead to distracted drivingadvertisements)
May be related to the existence of vulnerable groups --
"It challenges people who frequent neighbors," the report said . ".
According to the report, the Council should not consider the benefits of the logo to the local community when making a decision.
Member of the Committee, member John Fillin, agreed.
"Obviously we should reject the sign.
"We have good reasons," Filion said . ".
"Should they be posting huge, annoying signs in total violation of city rules and policies?
The answer is No.
Aston said: "There is no better place or time for the Fred Victor center to raise awareness of the work of the shelter.
According to the latest data from the City of Toronto, 6,000 of the shelter beds were occupied by more than one person last Tuesday.
The number of people entering emergency shelters has steadily increased since 2016.
In February, an average of 5,855 people stayed overnight.
Nearly 2,000 more people than in the same month of 2016.
The warm weather did not ease demand, Aston said.
On Sunday, 120 of the beds were filled in a better living center run by the Fred Victor center.
"The number of homeless people has surged, putting pressure on the city, putting pressure on the industry, and putting pressure on the Fred Victor center," Aston said . ".
"In the direction of non-for-
The profit sector is limited, and additional income like this (
Generated by a symbol)
It's really important that you can go to the core agency.