hotels get more creative with digital screens - what is digital signage

Hotel for guests: drop off your ipad and smartphone.
These days, in the lobby of the hotel, there are some visually more attractive things that can distract you.
They are digital screens, big and gorgeous, and the hotel wants to draw guests out of the room, enter the lobby and learn more about the hotel and the surrounding community.
The idea is to give travelers something they can't get on their own devices: insider information about hotels, custom tips about restaurants and attractions, works by local artists, guest photos of sister hotels around the world and more.
Like iPads, many screens react to the sliding of your fingertips.
"In this era, hotel guests generally expect to have any and all of the information they want at any time," said Trent Kate, sales director of the Jonas display, providing a digital screen for the hotel.
"More and more guests want to touch and interact with the display.
"The Internet has caused information overload.
Through the screen, the hotel can monitor the content searched by the guests on a daily basis and rotate the information to match their interests.
"The Digital side is obviously more suitable for participation, because when someone has to put a letter, you can change them a minute ago, and sometimes the incorrect information will be displayed for a few days, adam Weisenberg, deputy chairman and leader of Deloitte's US branch, said. S.
Travel, hotel and leisure practices.
Many hotels also link screens to their Facebook pages so they can interact with guests at any time to keep them informed about promotions and events of the day.
Facebook updates and photos of any hotel will appear on the digital screen immediately.
From limited service to luxury, screens are becoming more and more common in hotels at all price levels.
Hotel executives say this is the best way to communicate with today's technologysavvy guest.
They said it attracted them in ways that were not possible for brochures, printed logos or even concierge.
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TechALSO ONLINE: Take a greener path "people find it themselves," said Mary Winslow, managing director of Americas brand at IHG's Hotel Indigo hotels, since January 2012, the company has been testing interactive media screens in eight hotels.
"They walked over to get in touch with them.
"It particularly attracts young guests," said Weissenberg.
The hotel "is responding to the Generation X/Y population, who will be using these devices and will be more receptive to them," he said . ". Eye-
The screen is located near the front desk of The Indigos hotel, allowing guests to explore sister hotels around the world, get advice from employees about things nearby, and share pictures and comments.
More than 7,000 images have been uploaded so far.
When idle, the picture flashes on the screen.
"It caught your eye and invited you over," Winslow said . ".
"It creates a great sense of community.
Courtyard by Marriott will launch a new version of the GoBoard on May 1.
There will be a more interactive visual menu on the screen. site Bistro.
They also have more users.
A friendly way to navigate the airport and transport information for guests.
In other hotels, the screen itself becomes a work of art.
The Metropolitan Hotel in Las Vegas has eight large floors
Play the video column from The Mirror floor to the ceiling to create the illusion that the space is constantly changing.
The column tells a story with photography and movies.
A recent study is called the monarch.
SpringHill Suites by Marriott recently launched a digital art gallery, which the company calls "part of development Art, part of interactive virtual concierge service ".
Local artists are displayed on the screen.
They also provide information about the opening of local events and galleries, travel details such as flights and weather days, and news about the Spring Hill suite brand.
The QR code will direct guests to the Facebook page of the chain or link them to its exclusive Pandora radio station so they can take some hotels with them on their smartphones.
Andrea Beitz, vice president of Four Winds interaction, who also produces digital signage, said it makes financial sense to have the board offer multiple functions.
"It has a long shelf life that is important," she said . ".
"It's not good to have standard news and information. "Just for fun?
The screen can be used as a source of entertainment in the hotel lobby.
But there's another reason the hotel uses the technology.
"They use it as another way to increase brand loyalty and even increase hotel revenue," said Cate of Janus display . ".
The hotel can use the screen to sell their services and products.
Would you like to book spa treatments?
You can easily do it on the digital screen of many hotels.
Maryam Wehe, senior vice president of Applied forecasting technology, who is engaged in hotel Consulting, said that if the screen has attracted the attention of guests from the beginning, they may be effective tools.
TWITTER: Following Nancy Trejos of USA Today Travel, she said: "The first 10 minutes are a mantra for savvy hotel operators as they recognize these minutes for driving back to accommodation
"The digital signage in the lobby has the potential to help shape the guest's arrival experience.
Garry McGuire, CEO of RMG Networks, another digital signage provider, said: "They can also help hotels that don't have the resources to keep their concierge on site at any time.
"With digital signage, the hotel owner can always provide the right information according to the needs of the guests," he said . ".
"Right now, the hotel doesn't need to worry about having the" right person "at any time ".
Ann Jones, a retiree from Birmingham, Alabama.
She often stays at Hotel Indigo in Atlanta, and she says she uses the screen every time she goes there to find attractions in the city.
Recently, she used it to help plan her stay at Hotel Indigo in London.
She also uploaded photos, including her Jack Russell spike.
"The board is a joke," she said . "
Scott Hansen, guest technical director at Marriott Hotel, said he believes the hotel will be more creative on digital screens in the next few years, especially in terms of placement. "Table-
"As the screen is integrated into the furniture, the information-based logo will become commonplace," he said . ".
"As the hardware becomes cheaper and the content becomes more universal and accessible, the digital all-wall display will become more and more common.