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For hardcore fans, Apple's Macintosh sometimes seems like an afterthought.
Mac upgrades were once a common ritual, but few.
Apple's laptop Mac Pro has not been updated since 2013.
The Mac mini that was last upgraded was in 2014 and was affordable and flexible.
When a new machine is launched, the result is sometimes disappointing to the devotees, if not angry.
On October, without updating for more than 500 days, Apple released the new MacBook Pro, which is designed to be thinner and louder.
The laptop won most of the tech media's praise, but comes from complaints about the creative type, a key group that says the device is not performing as well as its competitors.
Interviews with people familiar with Apple's internal workings show that Mac is far less focused than ever before.
They say the Mac team has lost its influence on the prestigious industrial design group led by Jony Ive and the company's software team.
They also described the lack of clear direction from senior management, the departure of key personnel working on Mac hardware, and the delay in the technical challenges of the new computer launch.
While Mac sales account for about Apple's sales, the company cannot alienate professional designers and other business customers.
After all, they pushed Apple back in the 1990 s.
Peter Keane, founder of the music and video creators website, wrote in a heated Review: "This is a company that has no real vision, its most creative users actually do something with their state-of-the-art machines.
"If more Mac users switch, the Apple ecosystem will become less tricky --
Open the door to those who give up higher
Pay attention to products such as iPhone and iPad.
Now people have more choices.
Microsoft, once ridiculed by Mac supporters for its clunky, problematic software that provides Windows 10, the first tablet-type feature Apple has launched on the iPad.
Microsoft Surface computer from Apple
High quality and good
Creative painting for Mac viewers.
Microsoft sees the MacBook Pro as a "disappointing" opportunity and says more users have turned to its Surface laptop than ever before.
An Apple spokesman declined to comment.
However, Apple says the Macintosh is still one of its most important products and denies it has a place in other products.
Four years ago, at Apple's annual developer conference, marketing director Phil Schiller promised to maintain the computer's leading and central position in the company's product library.
"No one has handed over their entire production line as quickly and completely as we did at Apple," Schiller said . ".
"We are very proud of the engineering team and the work they do to get the job done quickly so you can get the exact product you need.
"Two years later, Apple hosted a 30-year-old birthday party for the Macintosh computer, a high-profile event that hosted an OneRepublic concert in Cupertino, Apple, California. headquarters.
The company has also created a website to celebrate the history of Mac.
To be fair, Apple relies on Intel.
This is still a key chip for Macs.
Like other companies in the PC industry, Apple's innovation and product cycle are sometimes limited when Intel makes new chips --
An increasingly difficult process.
Today, it is also more difficult to make laptops stand out.
But it didn't do that when Apple tried to surpass its competitors.
Take the company's attempt to create a longer period of time as an example
Durable battery for MacBook Pro.
Apple engineers want to use a large-capacity battery pack in the internal shape of the laptop, rather than a standard square battery on most machines.
This design can improve the service life of the battery. In the run-
According to a person familiar with the matter, as of the first appearance of the MacBook Pro plan this year, the new battery failed to pass the key test.
Instead of delaying the release, Apple decided to restore the old design, risking missing the key holiday shopping season.
The change requires engineers from other teams to do the job, which means work on other Macs will be affected, the person said.
The new laptop does not represent a game.
The leap to change battery performance, and the software error misrepresented the number of hours remaining.
Since then, Apple has removed the meter from the top right corner
The corner of the screen.
During the heyday of Mac, people working on the development of new models may expect a lot of attention from the Ive team.
Once a week, his staff will meet with Mac engineers to discuss ongoing projects.
The Mac engineer brings the prototype to Ive's studio for review, while his deputy will visit the Mac Lab to review the early concepts.
Since the company began to pay more attention to more --
According to a person familiar with the matter, valuable products such as the iPhone and iPad, after the leadership of the design team was shuffled last year, the change became more obvious.
Apple has restructured the software engineering department, so there is no longer a dedicated Mac OS team.
There is only one team now and most engineers are iOS first, which gives more power to people working on iPhones and iPads.
This is part of a broader shift to make Apple computers more like iPhones.
Apple gives priority to selling iphone and ipad features such as thin and thin ports, which cost about 75 this year.
This is contrary to professional needs such as maximum computing power.
Early prototype of 12-
The Inch MacBook uses the Lightning connector of the iPhone, although this is for a more standard USB-C port.
It's even planned to launch a gold MacBook Pro, but it was put on hold because the color didn't look so good on such a large product.
In recent years, Apple's managers have also become increasingly inclined to come up with two or more competing ideas, which means that designers and engineers have to look at more than one concept at a time.
In the past, managers promoted a more single vision.
Engineers are now "being asked to develop multiple options and hope one of them can be delivered," said a person familiar with the matter . ".
When the company develops the first 12-
Apple tested two major models.
A light fighter aircraft called the stealth fighter in the interior.
The second is a slightly less ambitious design called the stealth bomber.
Lighter models have the upper hand, but as engineers develop and test two competing concepts, they don't have much time to figure out how to cram all the electronics into a thin piece that can be combined
In the end, Apple shipped its laptops in 2015, months after the 2014 target was achieved.
For the MacBook update for 2016, some Apple engineers would like to add a touch ID fingerprint scanner and a second USB-C port (
This will please some power users).
Instead, the update also includes a new rose gold color option while the standard speed is up.
The domestic turmoil caused losses.
Over the past year and a half, a dozen engineers and managers working on Mac hardware have left to travel to different Apple teams or other companies, people familiar with the matter said.
Some people are looking for a less comprehensive
Others believe that the future of Mac hardware is not clear in the iphone and ipad world.
In 2013, Apple introduced the redesigned Mac Pro, a black cylinder with bright white LED lights.
This is a powerful desktop computer, in part to cast a halo over the entire Macintosh series.
Mac Pro is also the first Apple computer to be assembled in the United States in many years. S.
Under pressure from politicians to create manufacturing jobs at home, Apple wants to score politically.
However, this decision is a headache for production.
The smooth look of the Mac Pro and the Chrome diagonal edge mean that Apple has to make the tools itself and then train people to run these machines at the assembly plant.
This slows production and limits Apple's ability to produce computers that meet demand.
Three years later, the Mac Pro's chip and connector ports are lagging behind competitors, and the timing of the upgrade is ripe.
Due to early challenges, some Apple engineers have raised the possibility of moving production to Asia, where production costs are lower and manufacturers have the skills they need for ambitious products, according to a person familiar with internal discussions.
The political environment for doing so is now more difficult.
During his campaign, the United StatesS. president-
Elected Donald Trump has attacked Apple for producing most of its products overseas and has been urging other companies to keep some jobs in the United States since he was electedS.
Still, Apple has not given up on the mac.
At a recent corporate Q & A Meeting, employees asked whether a Mac desktop computer was still of strategic importance.
"We have great desktops in our roadmap.
"No one should worry about this," chief executive Tim Cook said, according to a record of discussions obtained by Bloomberg News . ".
The latest MacBook Pro has a "touch screen" with a thin touch screen built into the keyboard, allowing users to quickly access the app shortcuts, change system settings, and select emojis.
The laptop is also equipped with Touch ID to speed up online purchases and a huge trackpad for gesture control.
Apple's designers are already exploring independent keyboards with touchpads and desktop fingerprint readers.
Apple will decide whether to release the features based on how they perform on the MacBook Pro.
But Mac fans should not hold their breath for the new design of 2017.
Instead, the company is preparing a modest update: USB-
Port C and a new advanced micro Equipment Company
Graphics processor for Graphics, and 12-
Inch MacBook and MacBook Pro.
Causing anger.
These days, Apple's Macintosh sometimes seems like an afterthought.
Mac upgrades were once a common ritual, but few.
Apple's laptop Mac Pro has not been updated since 2013.
The Mac mini that was last upgraded was in 2014 and was affordable and flexible.
When a new machine is launched, the result is sometimes disappointing to the devotees, if not angry.
On October, without updating for more than 500 days, Apple released the new MacBook Pro, which is designed to be thinner and louder.
The laptop won most of the tech media's praise, but comes from complaints about the creative type, a key group that says the device is not performing as well as its competitors.
Interviews with people familiar with Apple's internal workings show that Mac is far less focused than ever before.
They say the Mac team has lost its influence on the prestigious industrial design group led by Jony Ive and the company's software team.
They also described the lack of clear direction from senior management, the departure of key personnel working on Mac hardware, and the delay in the technical challenges of the new computer launch.
While Mac sales account for about Apple's sales, the company cannot alienate professional designers and other business customers.
After all, they pushed Apple back in the 1990 s.
Peter Keane, founder of the music and video creators website, wrote in a heated Review: "This is a company that has no real vision, its most creative users actually do something with their state-of-the-art machines.
"If more Mac users switch, the Apple ecosystem will become less tricky --
Open the door to those who give up higher
Pay attention to products such as iPhone and iPad.
Now people have more choices.
Microsoft, once ridiculed by Mac supporters for its clunky, problematic software that provides Windows 10, the first tablet-type feature Apple has launched on the iPad.
Microsoft Surface computer from Apple
High quality and good
Creative painting for Mac viewers.
Microsoft sees the MacBook Pro as a "disappointing" opportunity and says more users have turned to its Surface laptop than ever before.
An Apple spokesman declined to comment.
However, Apple says the Macintosh is still one of its most important products and denies it has a place in other products.
Four years ago, at Apple's annual developer conference, marketing director Phil Schiller promised to maintain the computer's leading and central position in the company's product library.
"No one has handed over their entire production line as quickly and completely as we did at Apple," Schiller said . ".
"We are very proud of the engineering team and the work they do to get the job done quickly so you can get the exact product you need.
"Two years later, Apple hosted a 30-year-old birthday party for the Macintosh computer, a high-profile event that hosted an OneRepublic concert in Cupertino, Apple, California. headquarters.
The company has also created a website to celebrate the history of Mac.
To be fair, Apple relies on Intel.
This is still a key chip for Macs.
Like other companies in the PC industry, Apple's innovation and product cycle are sometimes limited when Intel makes new chips --
An increasingly difficult process.
Today, it is also more difficult to make laptops stand out.
But it didn't do that when Apple tried to surpass its competitors.
Take the company's attempt to create a longer period of time as an example
Durable battery for MacBook Pro.
Apple engineers want to use a large-capacity battery pack in the internal shape of the laptop, rather than a standard square battery on most machines.
This design can improve the service life of the battery. In the run-
According to a person familiar with the matter, as of the first appearance of the MacBook Pro plan this year, the new battery failed to pass the key test.
Instead of delaying the release, Apple decided to restore the old design, risking missing the key holiday shopping season.
The change requires engineers from other teams to do the job, which means work on other Macs will be affected, the person said.
The new laptop does not represent a game.
The leap to change battery performance, and the software error misrepresented the number of hours remaining.
Since then, Apple has removed the meter from the top right corner
The corner of the screen.
During the heyday of Mac, people working on the development of new models may expect a lot of attention from the Ive team.
Once a week, his staff will meet with Mac engineers to discuss ongoing projects.
The Mac engineer brings the prototype to Ive's studio for review, while his deputy will visit the Mac Lab to review the early concepts.
Since the company began to pay more attention to more --
According to a person familiar with the matter, valuable products such as the iPhone and iPad, after the leadership of the design team was shuffled last year, the change became more obvious.
Apple has restructured the software engineering department, so there is no longer a dedicated Mac OS team.
There is only one team now and most engineers are iOS first, which gives more power to people working on iPhones and iPads.
This is part of a broader shift to make Apple computers more like iPhones.
Apple gives priority to selling iphone and ipad features such as thin and thin ports, which cost about 75 this year.
This is contrary to professional needs such as maximum computing power.
Early prototype of 12-
The Inch MacBook uses the Lightning connector of the iPhone, although this is for a more standard USB-C port.
It's even planned to launch a gold MacBook Pro, but it was put on hold because the color didn't look so good on such a large product.
In recent years, Apple's managers have also become increasingly inclined to come up with two or more competing ideas, which means that designers and engineers have to look at more than one concept at a time.
In the past, managers promoted a more single vision.
Engineers are now "being asked to develop multiple options and hope one of them can be delivered," said a person familiar with the matter . ".
When the company develops the first 12-
Apple tested two major models.
A light fighter aircraft called the stealth fighter in the interior.
The second is a slightly less ambitious design called the stealth bomber.
Lighter models have the upper hand, but as engineers develop and test two competing concepts, they don't have much time to figure out how to cram all the electronics into a thin piece that can be combined
In the end, Apple shipped its laptops in 2015, months after the 2014 target was achieved.
For the MacBook update for 2016, some Apple engineers would like to add a touch ID fingerprint scanner and a second USB-C port (
This will please some power users).
Instead, the update also includes a new rose gold color option while the standard speed is up.
The domestic turmoil caused losses.
Over the past year and a half, a dozen engineers and managers working on Mac hardware have left to travel to different Apple teams or other companies, people familiar with the matter said.
Some people are looking for a less comprehensive
Others believe that the future of Mac hardware is not clear in the iphone and ipad world.
In 2013, Apple introduced the redesigned Mac Pro, a black cylinder with bright white LED lights.
This is a powerful desktop computer, in part to cast a halo over the entire Macintosh series.
Mac Pro is also the first Apple computer to be assembled in the United States in many years. S.
Under pressure from politicians to create manufacturing jobs at home, Apple wants to score politically.
However, this decision is a headache for production.
The smooth look of the Mac Pro and the Chrome diagonal edge mean that Apple has to make the tools itself and then train people to run these machines at the assembly plant.
This slows production and limits Apple's ability to produce computers that meet demand.
Three years later, the Mac Pro's chip and connector ports are lagging behind competitors, and the timing of the upgrade is ripe.
Due to early challenges, some Apple engineers have raised the possibility of moving production to Asia, where production costs are lower and manufacturers have the skills they need for ambitious products, according to a person familiar with internal discussions.
The political environment for doing so is now more difficult.
During his campaign, the United StatesS. president-
Elected Donald Trump has attacked Apple for producing most of its products overseas and has been urging other companies to keep some jobs in the United States since he was electedS.
Still, Apple has not given up on the mac.
At a recent corporate Q & A Meeting, employees asked whether a Mac desktop computer was still of strategic importance.
"We have great desktops in our roadmap.
"No one should worry about this," chief executive Tim Cook said, according to a record of discussions obtained by Bloomberg News . ".
The latest MacBook Pro has a "touch screen" with a thin touch screen built into the keyboard, allowing users to quickly access the app shortcuts, change system settings, and select emojis.
The laptop is also equipped with Touch ID to speed up online purchases and a huge trackpad for gesture control.
Apple's designers are already exploring independent keyboards with touchpads and desktop fingerprint readers.
Apple will decide whether to release the features based on how they perform on the MacBook Pro.
But Mac fans should not hold their breath for the new design of 2017.
Instead, the company is preparing a modest update: USB-
Port C and a new advanced micro Equipment Company
Graphics processor for Graphics, and 12-
Inch MacBook and MacBook Pro.
Causing anger.
These days, Apple's Macintosh sometimes seems like an afterthought.
Mac upgrades were once a common ritual, but few.
Apple's laptop Mac Pro has not been updated since 2013.
The Mac mini that was last upgraded was in 2014 and was affordable and flexible.
When a new machine is launched, the result is sometimes disappointing to the devotees, if not angry.
On October, without updating for more than 500 days, Apple released the new MacBook Pro, which is designed to be thinner and louder.
The laptop won most of the tech media's praise, but comes from complaints about the creative type, a key group that says the device is not performing as well as its competitors.
Interviews with people familiar with Apple's internal workings show that Mac is far less focused than ever before.
They say the Mac team has lost its influence on the prestigious industrial design group led by Jony Ive and the company's software team.
They also described the lack of clear direction from senior management, the departure of key personnel working on Mac hardware, and the delay in the technical challenges of the new computer launch.
While Mac sales account for about Apple's sales, the company cannot alienate professional designers and other business customers.
After all, they pushed Apple back in the 1990 s.
Peter Keane, founder of the music and video creators website, wrote in a heated Review: "This is a company that has no real vision, its most creative users actually do something with their state-of-the-art machines.
"If more Mac users switch, the Apple ecosystem will become less tricky --
Open the door to those who give up higher
Pay attention to products such as iPhone and iPad.
Now people have more choices.
Microsoft, once ridiculed by Mac supporters for its clunky, problematic software that provides Windows 10, the first tablet-type feature Apple has launched on the iPad.
Microsoft Surface computer from Apple
High quality and good
Creative painting for Mac viewers.
Microsoft sees the MacBook Pro as a "disappointing" opportunity and says more users have turned to its Surface laptop than ever before.
An Apple spokesman declined to comment.
However, Apple says the Macintosh is still one of its most important products and denies it has a place in other products.
Four years ago, at Apple's annual developer conference, marketing director Phil Schiller promised to maintain the computer's leading and central position in the company's product library.
"No one has handed over their entire production line as quickly and completely as we did at Apple," Schiller said . ".
"We are very proud of the engineering team and the work they do to get the job done quickly so you can get the exact product you need.
"Two years later, Apple hosted a 30-year-old birthday party for the Macintosh computer, a high-profile event that hosted an OneRepublic concert in Cupertino, Apple, California. headquarters.
The company has also created a website to celebrate the history of Mac.
To be fair, Apple relies on Intel.
This is still a key chip for Macs.
Like other companies in the PC industry, Apple's innovation and product cycle are sometimes limited when Intel makes new chips --
An increasingly difficult process.
Today, it is also more difficult to make laptops stand out.
But it didn't do that when Apple tried to surpass its competitors.
Take the company's attempt to create a longer period of time as an example
Durable battery for MacBook Pro.
Apple engineers want to use a large-capacity battery pack in the internal shape of the laptop, rather than a standard square battery on most machines.
This design can improve the service life of the battery. In the run-
According to a person familiar with the matter, as of the first appearance of the MacBook Pro plan this year, the new battery failed to pass the key test.
Instead of delaying the release, Apple decided to restore the old design, risking missing the key holiday shopping season.
The change requires engineers from other teams to do the job, which means work on other Macs will be affected, the person said.
The new laptop does not represent a game.
The leap to change battery performance, and the software error misrepresented the number of hours remaining.
Since then, Apple has removed the meter from the top right corner
The corner of the screen.
During the heyday of Mac, people working on the development of new models may expect a lot of attention from the Ive team.
Once a week, his staff will meet with Mac engineers to discuss ongoing projects.
The Mac engineer brings the prototype to Ive's studio for review, while his deputy will visit the Mac Lab to review the early concepts.
Since the company began to pay more attention to more --
According to a person familiar with the matter, valuable products such as the iPhone and iPad, after the leadership of the design team was shuffled last year, the change became more obvious.
Apple has restructured the software engineering department, so there is no longer a dedicated Mac OS team.
There is only one team now and most engineers are iOS first, which gives more power to people working on iPhones and iPads.
This is part of a broader shift to make Apple computers more like iPhones.
Apple gives priority to selling iphone and ipad features such as thin and thin ports, which cost about 75 this year.
This is contrary to professional needs such as maximum computing power.
Early prototype of 12-
The Inch MacBook uses the Lightning connector of the iPhone, although this is for a more standard USB-C port.
It's even planned to launch a gold MacBook Pro, but it was put on hold because the color didn't look so good on such a large product.
In recent years, Apple's managers have also become increasingly inclined to come up with two or more competing ideas, which means that designers and engineers have to look at more than one concept at a time.
In the past, managers promoted a more single vision.
Engineers are now "being asked to develop multiple options and hope one of them can be delivered," said a person familiar with the matter . ".
When the company develops the first 12-
Apple tested two major models.
A light fighter aircraft called the stealth fighter in the interior.
The second is a slightly less ambitious design called the stealth bomber.
Lighter models have the upper hand, but as engineers develop and test two competing concepts, they don't have much time to figure out how to cram all the electronics into a thin piece that can be combined
In the end, Apple shipped its laptops in 2015, months after the 2014 target was achieved.
For the MacBook update for 2016, some Apple engineers would like to add a touch ID fingerprint scanner and a second USB-C port (
This will please some power users).
Instead, the update also includes a new rose gold color option while the standard speed is up.
The domestic turmoil caused losses.
Over the past year and a half, a dozen engineers and managers working on Mac hardware have left to travel to different Apple teams or other companies, people familiar with the matter said.
Some people are looking for a less comprehensive
Others believe that the future of Mac hardware is not clear in the iphone and ipad world.
In 2013, Apple introduced the redesigned Mac Pro, a black cylinder with bright white LED lights.
This is a powerful desktop computer, in part to cast a halo over the entire Macintosh series.
Mac Pro is also the first Apple computer to be assembled in the United States in many years. S.
Under pressure from politicians to create manufacturing jobs at home, Apple wants to score politically.
However, this decision is a headache for production.
The smooth look of the Mac Pro and the Chrome diagonal edge mean that Apple has to make the tools itself and then train people to run these machines at the assembly plant.
This slows production and limits Apple's ability to produce computers that meet demand.
Three years later, the Mac Pro's chip and connector ports are lagging behind competitors, and the timing of the upgrade is ripe.
Due to early challenges, some Apple engineers have raised the possibility of moving production to Asia, where production costs are lower and manufacturers have the skills they need for ambitious products, according to a person familiar with internal discussions.
The political environment for doing so is now more difficult.
During his campaign, the United StatesS. president-
Elected Donald Trump has attacked Apple for producing most of its products overseas and has been urging other companies to keep some jobs in the United States since he was electedS.
Still, Apple has not given up on the mac.
At a recent corporate Q & A Meeting, employees asked whether a Mac desktop computer was still of strategic importance.
"We have great desktops in our roadmap.
"No one should worry about this," chief executive Tim Cook said, according to a record of discussions obtained by Bloomberg News . ".
The latest MacBook Pro has a "touch screen" with a thin touch screen built into the keyboard, allowing users to quickly access the app shortcuts, change system settings, and select emojis.
The laptop is also equipped with Touch ID to speed up online purchases and a huge trackpad for gesture control.
Apple's designers are already exploring independent keyboards with touchpads and desktop fingerprint readers.
Apple will decide whether to release the features based on how they perform on the MacBook Pro.
But Mac fans should not hold their breath for the new design of 2017.
Instead, the company is preparing a modest update: USB-
Port C and a new advanced micro Equipment Company
Graphics processor for Graphics, and 12-
Inch MacBook and MacBook Pro.
Causing anger.