how the virtual print fee conflict is holding the tamil film industry hostage - digital projector

The ongoing conflict between the Tamil film producer Board and digital service providers such as Qube Cinema Technologies Pvt Ltd and UFO Moviez over "virtual printing fees" has caused the film industry to stagnate after-
Production stopped from March 16.
The release of the new film has stopped since March 1.
What is the cost of virtual printing?
About 15 years ago, the popularity of digital films greatly reduced the box office of movies. Production and film
This has led to a sharp increase in the number of film production and the expansion of the global film market.
Producers encourage theater owners to install digital projectors in the lobby, but they have to pay for virtual printing (VPF)
This is just the 1/4 of the movie-print costs.
VPF is an integral part of "projector cost", mastery of the film and delivery.
At that time, producers agreed to pay VPF because they would benefit --
They can release their films in more theaters on the 1/4 th of the cost.
More than 15 years later, producers now refuse to pay for VPF.
The problem is complicated. three shareholders.
Digital service providers and theater owners-
There seems to be logic on their side.
Nearly 15 years later, producers said they had paid enough and they thought they had paid "enough" for the projector ".
The broad argument put forward by producers focuses on the fact that as digital cinema and technology become the norm, producers should not be listed separately as the sole beneficiaries of the upgraded digital projection technology (
Advanced projector, for example).
"The projector is essential to run a theater, right?
How long should the producer pay for the projector of the theater?
We have paid VPF for £ 12. 14 years now.
14 years later, we can't pay for technology upgrades either.
We need sunset terms for these companies.
We can't afford to pay VPF endlessly, "said Visal Krishna, chairman of the Tamil Film Producers Committee.
Even the proposed 18-
A 23% reduction in VPF failed to end the strike.
"Other companies are ready to offer the same service at half price.
"We will go with them," he said . ".
Vishal also reiterated that the strike is not only for VPF, but also an opportunity to solve difficult problems such as computerized movie tickets in Tamil Nadu, high internet and food and beverage costs, the normalization of Tamil film distribution and so on.
In a statement on Saturday, he said, "movie tickets in Tamil Nadu should be computerized.
We are also prepared not to charge a "minimum guarantee ".
We will share the content with you.
"Very reliable support, such as digital service providers like Qube Cinema Technologies (
Real image before)
In Tamil Nadu and across India, especially in southern India, it has played an important role in creating a digital film infrastructure.
After the producers of South India (
Across the Telugu, Malayalam, Tamil and Cadillac Industries)
DSPs expressed concern about the high VPF and agreed to reduce it by 18-
23%, this is agreed by the Telugu and Malaya film industry.
"We have achieved predictions at low cost while providing huge security and highly reliable support," co-
Founder of Qube Cinema Technology Co. , Ltd.
He pointed out that the VPF charged by Tamil Nadu is one of the lowest VPF in the world.
Senthil Kumar said that producers could not re-explain the basis of fees based on their arguments.
"What we offer is a comprehensive service that includes usage fees for projectors, mother bands, drive replication and delivery, key management, etc.
"From the beginning, this is our business model," he said . ".
"Unlike VPF abroad, VPF is 1 out of 4 of the printing cost, which is 85% of the printing cost ($850 in the U. S.
By contrast, an average of 15,000 per film). In the U. S.
, VPF stays high as it tends to pay for the projector until the full cost of the projector and support is recovered and a 7% return is added (
Interest rates in the United States. S.
In ~ 2 very low. 5%).
He reiterated that it was convenient for producers to forget the operating costs and the "alternate alternatives ".
Senthil Kumar says the high reliability of technical support is necessary in order to ensure the smooth operation of the entire city.
"We can no longer reduce VPF.
We will enter red.
We have 350 people in the South, 35 grams of spare parts.
In addition to the engineers that each of our offices provides remote support for the theater, we have one engineer per 7 theaters.
All of this is impossible if we reduce VPF again, "he said.
The theater owner said we got nothing. The theater owners rejected the argument that they should also pay part of the VPF.
While no one wants to cite this controversial issue, many say that digital projectors are only installed for producers.
"What did we get by using a digital projector?
Let the producer give us the film print and we will play it on the old movie projector.
We started installing the digital projector because it reduced the cost of the producer and they didn't have to send the movie
Print worth £ 60 000.
"In this case, why do we have to pay VPF," asked a theater owner . ".
Some Cinema owners have made it clear that they are satisfied with the services provided by Qube Cinema and are unlikely to change their loyalty.
"We have been burdened by local taxes and goods and services.
As video streaming sites become more popular, people no longer come to the theater as before.
At this point, producers are trying to decide the price of a bucket of popcorn and a glass of Coke.
"They should not try to interfere with our business," said the theater owner . ".