A logo, often referred to as a logo, is a design that symbolizes the graphical representation/Image/trademark of a person's organization.
Designed for instant identification, the logo can appear on company letterhead, advertising material and logo as a logo that is easily recognized by the organization.
Not just the authority of big business and group brands, even small businesses need to create a logo that represents them.
Beginning in the 19 th century, after the surge in industrial manufacturing led to increased production, global distribution and competition began, identification was created to distinguish between products in the same industry.
The logo or symbol is included on the product, package and label so that buyers can easily identify the product they like.
The logo completely changed the advertising industry.
There was a time when only wealthy organizations could afford their badges, logos or logos.
In some cases, they are a very detailed drawing containing many objects.
Cost is not a problem, more is considered to be better.
Then, because of the large format of the logo, the logo is used.
They can be seen from the process field and long distance.
Today, successful companies continue to say "the easier it is ".
Especially when the world is growing so fast, you have less and less time to impress your customers.
The logo design is very stylish now, but still conservative, which makes them eye-catching
It's easier for the brain to capture and remember.
The most critical aspect of selecting a logo concept logo selection is the logo concept.
You must first determine what your logo should say to your company.
You may come up with an image related to business, such as a real estate house or car dealer's car, or your logo may just represent an abstract image of the company's philosophy, for example, pyramid or block image for a stable and trustworthy company.
Very dynamic images with Orbit and rotation, sparks or particles may be suitable for very young, modern, high-tech companies.
However, not all businesses can easily relate to any particular image.
For example, a programming company does not have many pictures to associate (
Except for computers).
In this case, it is recommended to focus on the abstract image, representing the feeling of the company's business, rather than presenting the specific image.
Companies that handle multiple businesses should have a more general image, but by implementing some straight lines in combination with curves, the logo can still look like technology, or more companies with scale, symmetry, geometry.
Due to the cost of replacing the logo, the "good" logo should not be too trendy, but ideally it will last for many years before it needs to be redesigned.
You need to ask yourself if the design is relevant in 5 or 10 years.
Once a company builds itself with a specific look, feel and image, change becomes more and more difficult over time.
Some companies have been successful without changing the logo design.
Since the establishment of the company in 1952, KFC has been using Colonel Sanders in their logo.
In addition to some updates on their marketing side, Nike will be another good example (Nike swoosh).
In the 1990 s, Pepsi took risks by drastically changing its image and logo, but succeeded.
However, this could lead to commercial suicide.
If you remember Coca in the 1980 s
Coca-Cola changed its brand image to Coca-Cola.
Shortly thereafter, Pepsi topped the market.
Given that change is always risky, it is important to create a sign that will attract customers and consumers throughout the time.
However, if you think that your logo needs a facial life, here are a few points to consider: Does your current logo represent three key elements that constitute a credible design of a high-quality logo?
Does the logo paint your company in a way that says you are an expert in this field?
The logo is "contemporary", symbolizing "forward-thinking” look?
Is the message you are trying to convey to the consumer clear?
If your answer to all these questions is yes, then why change your logo?
By changing the image of your company, you may lose your supporters, customers who are already familiar with your products and services, your visibility, respect and your market share.
However, you can clean
The risk of raising your logo or updating it is much smaller. (
Adbygoogle = window. Adbygoogle | []). push({});
When creating a slogan to create a slogan for a company, it is important to consider whether you will eventually go global.
If that's the case, create a tagline that will get your views expressed when translated into a different language.
Here are some examples of successful companies that did not take this into account: KFC's slogan "finger-
Chinese translation for "to you of finger eat ".
GM has launched the Chevrolet Nova in South America, and the company clearly doesn't know that "the no va translated in Spanish means it won't go and it won't run . ".
In Taiwan, Pepsi launched the slogan "Pepsi Generation.
The slogan "Pepsi will bring your ancestors back to life" is translated into Chinese.
"The shape, size, and type of the LogoIconic logosIconic logo is one of the most common types, represented by a single graphic element, an icon or design, usually including the company name below or on the side of the icon, for example: nike, AOL, Michelle Lin.
When considering the iconic logo, it is important to make the logo conform to any geometry.
The best shape to use is a symmetrical geometry.
They can be placed almost anywhere and still show the balance and are very easy to handle.
However, you are not obligated to use any of the free shapes you want for the shapes used, but you have to be very careful to place them, so the logo doesn't look like a loose rack.
When choosing a shape, you should consider how conservative and stable your company wants to look.
The logo TypeLogo type only includes the company name.
A unique font or unique layout style can be a great logo for example: Sony, Kellogg, CocaCola, IBM.
The creative ativean creative logo is composed of unique designs;
Usually represent the business area of the company.
These signs are often very noticeable.
Grasp, detail, impressive.
The illustrative logo is difficult to copy due to its details and color, so it is expensive.
The integrated logo is a combination of logo type and exemplary logo.
Due to the cost of these signs, these are more rare than illustrative signs.
More logo creation is less!
Everyone wants a logo that is cutting-edge, high-tech, cool.
However, please consider that some of the most successful signs are simple and, most importantly, easy to remember.
Think about Nike, McDonald's, Pepsi, Coca-ColaCola.
These are very successful images, and they are very simple at the same time.
When you create your design, you can go into the nitpicking little details, take a step back, close your eyes and see if it seems important that you can draw a plot in your mind.
If it's memorable then you know you're on the right track.
Remember that "less is more ".
Keep in mind when designing a logo, when choosing a color for the logo, your color scheme should be suitable for your company.
It's also useful to use pantone colors-
General colors used in professional printing shops.
Color often has a profound impact on the audience.
It is said that Red and Orange will generate excitement, and red will also indicate danger.
The dark blue depicts the feeling of comfort and relaxation, while the yellow color creates a stimulating feeling.
If you are designing a logo for a nursing home or hospital, it may be a good idea to stay away from red and bright yellow.
However, exceptions always exist, such as McDonald's (
It has red and yellow in its logo! ).
When choosing a color scheme, remember the personality you want to express for your business.
Do you want your company to create a professional image?
Try using black, silver and other dark colors.
Do you want to make your company fun, vibrant and trendy?
If so, try using bright and bright colors. Be creative.
Key points to consider: the logo should: attract attention, leave an impression, create a unique look that reflects the cost of the company's replication: the more detailed the logo design is, the more difficult it is to replicate, means the higher the cost.
Size: The perfect logo design looks great on signage and on business cards or pens.
More than a dozen logo design companies.
Take the time to study different companies and designers and compare the packaging in order to choose the logo design company that suits your needs.
Look at your competitors.
What design, graphics and colors do they use?
Remember, you need to be competitive.
Mark your logo.
This can prevent competitors and other third parties from stealing it if your logo is a trademark.
Last but not least, K. when in doubt. I. S. S. (
Keep it simple and stupid).
Logo design is considered one of the most difficult areas in graphic design.
Logo is essentially the core of corporate identity.
This is the face of an organization!
The right logo design can be one of your strongest marketing tools.
It sends a message to the public that a company is unique, credible and professional.
Make it fashionable.
Make it elegant.
Let it make an impact.
Recommended books on how to create logos: Logo Design Love: guidelines for creating iconic brand logos Logo Design Workbook: hands-on
Guide logo brainstorming book on creating logos: Comprehensive Guide to Exploring design direction design logo: the process of creating symbols that give basic elements of brand identity: design logo and build brand 100
Design points)
About the Author: First impression: why is your logo from New CokeHow and how effective is your logo design?
The hint to remember when designing LogoWhat is a great sign?