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iconic neon lucozade sign by m4 turned into digital billboard - digital billboard
For decades, a new bottle of wine that welcomes drivers into London has become a huge digital employment Billboard.
Its manufacturer, Lucozade Ribena Sunseeker, uses the prime location of the M4 westbound line to advertise for the new marketing director.
"Become our new marketing director," digital advertising says, providing URLs for the app.
Key skills for successful candidates should include the £ 0. 32 billion brand's "develop and execute the annual plan" and Lucozade Zero low-
Sugar drinks launched last year.
Jon Evans of Uxbridge
The marketing director, based at the company, said: "M4 highway ads allow us to reach more than 70,000 people a day in places close to the office.
"The old logo was installed on the five sides on 1953 --
The storey York House in Brentford has an inverted bottle, along with the slogan "replace lost energy" and the time and temperature.
There was an objection to the deletion of it, but the planning inspectorate ruled that the advertising company JC Decaux should be allowed to "replace and reproduce the existing" lucozad "logo in modern form ".
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