Michael Baywater, 55: Cambridge Occupation: Writer first equipment: Lisa (1983)
Now have: MacBook Air, PowerBook G4, iPhone, iPod 3 Gb, "hipster PDA "(
Cable Card clipped together with iPod Shuffle)
Along with Stephen Fry and Douglas Adams, I was a strong contender for ownership of the first Macintosh in the UK-except for me being Steve Jobs himself. Ha!
This is in the middle.
When I was writing technology, it was 1980.
Steve came to London and I took him to Soho for dinner where he made the Mac with canvas boxes.
I put it on my desk and put it next to my Oliveti ETS1010, my Sirius Star and my rainbow of December, and then rotate it to my other table,
Hermes Ambassador typewriter.
But while Mac is expensive and can't do a lot at that stage, it's not a quirky toy.
This model is obviously revolutionary.
Unlike Microsoft, Apple's products always strike a balance between accessibility and non-patronizing.
On Earth, it's impossible for anyone from Apple to come up with that damn paper clip or "my file ".
You can imagine Bill Gates's drawer saying "my socks", "My Hat", "My Shoes ".
Apple shows that computers can be simple without making us childish.
I'm just sorry for the people who have to use the computer-I don't understand why they voluntarily take the time to interact with such an ugly machine.
It's like wearing cheap polyester or not going to the doctor to see your hemorrhoids-"I'm not that smart person --
Let his pile be seen in the ass of ponse.
Oh no I just sit on them and suck the pain!
"Why are you doing this?
I 've had a long marriage with Apple gear, but I hate these fanboi crap.
You won't find me in a sleeping bag outside the Apple store and get a version with only rumors.
I can't stand the people who bring their macbook to Starbucks, so the girls think they're writing a novel-the kind of person who owns a moleske notebook, as if they were a looche
"Ah, chicken, I'm going to write a novel.
"No, you're not-the person who wrote the novel is the one who has three days of stubble and red eyes on his MacBook staring at the space and crying occasionally.
Life: Edinburgh occupation: first equipment of education consultant: PowerBook 100 (1992)
Now have: iMac, MacBook Air, iPhone 3G, iPod nano imagine that someone is making a car, thinking that the easiest place for the handbrake is outside, right next to the front wheel.
Yes, you have to shake the window down to pull it, but it will still stop the car.
Another person might say it's ridiculous-you need to make it so easy if you want to park and you barely realize you're doing it. That's Apple.
A few years ago, I was the head of education at BBC Jam, and the course at that digital school was finally closed.
We have been trying to make users
Friendly educational materials online.
Apple is at the top of our list of companies looking for inspiration.
Students use technology in complex ways in private life.
The challenge is how to integrate it into the education system.
The Apple-made kit is the best of its kind because it takes so much effort to make things intuitive.
When I left my threeyear-
Sitting next to my iMac watching the old grandson of Sesame Street, I came back to find out that not only did he load another video, but he was also scaling to fit the screen.
I don't think I'm a real Apple fan, but I did have some time on the train the other day.
I'm on my MacBook Air.
Four people around me also have shelves, and even the one sitting behind the seat also has an Apple laptop.
You may see it at Starbucks's Kensington branch, but this is on the train to Edinburgh.
We were a little too cool to nod and blink, but you can be sure everyone noticed.
Obviously I took a picture on my iPhone.
Malcolm garlitt, 53, living: London career: Graphic designer, creative director of the first device of the application information group1983)
Now owned: MacBook Pro, iMac, iPhone 3GI starting from the industry, designing records for bands like Duran and Simple Minds in their 70 s and 80 s
At that time, everything was done on the big drawing board.
This situation began to change, and by 1984 we used the Apple IIe drawing system with professional drawing software.
Then, in 1989, we were the first London design studio to throw away the drawing board and digitize it.
Three years later, we are working on an album set for Peter Gabriel, which requires a lot of photo retouching-as you did today with Photoshop in 10 minutes.
Every time we want to change something, we have to wait 45 minutes to process it.
But for me, the vision is clear: the industry will change and Apple is leading the trend.
I am personally interested in Apple and I also bought almost everything because it came out and I kept the packaging a lot-but in my professional life Apple made the biggest change.
Apple designer Jonathan Ive won the prize in the UK in 2003.
Let me interview him with the Creative Review.
He is an amazing person, a world-class designer, but he is a very difficult person to interview.
I wanted to ask him where Apple was going and bring up some of my criticisms, but the two PR people sent to review the interview refused to allow this conversation to happen.
Apple is known for its tight eating
Lips, sometimes closed
It is a shame occasionally.
When I threw away my drawing board, I dreamed of having a computer with a screen as large as a digital drawing board.
Things didn't happen, and then the iPhone appeared and suddenly the dream was reignited.
This is a screen where I can touch and move things.
I immediately thought that I would end up getting my drawing board if it got bigger.
The tablet will be the next step, so I think I have to buy one.
Sam Downey, 34: Founder, music producer, host of Bristolsounds.
ComFirst device: Macintosh SE (1990)
Now have: MacBook Pro, iPhone 3G, iPod Touch, iPod Shuffle, mug, T-
My first time at the Macworld Expo in San Francisco in 2004 was as a fan.
I 've always loved these products-when I was a teenager, I would do school projects on my parents' old Mac and eventually save enough money to buy one of my own.
Since then, I have had the opportunity to visit the Apple campus of Mecca, Cupertino, California, every year.
It has a unique Apple store called the company store-the only place in the world where you can buy apples --branded T-
Shirt, mouse pad, pen and mug.
The last time I was there, I even touched the car where the CEO stopped and took photos.
My Apple product has become my tool.
I use my Mac in Apple's Logic Studio software to create and mix music, and I use them in my daily life-they are a constant partner.
Most of my friends are PC users who often make fun of me being such an Apple fan, but with the success of the iPhone and this rumored tablet, people are starting to notice more, so I don't stick to it anymore.
Many of my friends now have iPhones and some even consider buying an Apple laptop.
Laura Bradley, 25 years old life: London career: online fashion editor First device: PowerBook G4 (2000)
Now have: MacBook Pro, iPhone 3GS, iPodI like to think I'm not a real geek, but on the day the iPhone 3GS was released, I did run out of lunch time and I admit to listening to tech podcasts occasionally to get to know the new version as well.
I may not do anything on my iPhone for an hour.
It has my life.
I use the calendar instead of my old diary and I have an app called "Newsstand" that I can use to check my favorite website.
This has completely changed the way I consume information.
I used to buy six magazines and now I might buy two or three and then read everything else on my phone.
My handbag is also much lighter.
Most people in the fashion world use Apple computers.
It's easier to do things without making mistakes, which is important when you work until the deadline.
When I was working at fashion site SHOWstudio, I had been to all the shows in Paris and London and had to submit the report afterwards.
When I started working in 2005, I had to go back to the hotel and write it on my laptop.
When I get my iPhone, I can post quick reports and photos to Flickr and Twitter before the show ends.
Life: New York City career: digital designer First device: Macintosh SE (1987)
Now have: Mac Pro, MacBook Pro, iMac, iPhone PlayStation si like to be surrounded by devices that think and work the same way I do.
The simplicity of the Apple UI has changed the way I work.
When Apple launched the OS X operating system, it was like changing from a bike to a great car.
The website I designed, mostly in the fashion industry, is nothing better than the way Apple works.
They did not release half. done products.
Everything is well thought out.
My parents have an embroidery company in Austria and my brother and I started making these embroidery covers for the iPod Nano about two years ago.
We call it PodDress and it's really cool-not like the hundreds of plastic covers you can get.
They have a lot of different colors and we even have several versions with Swarovski crystals inlaid.
But unfortunately we had some problems with business and had to stop doing so.
I do this mostly because I'm a fan, but I don't think I'm a gospel evangelist for Mac-you have to remember that at the end of the day, Apple is a big business company.
You won't find me waiting in line for the next device (
I was lucky to live at the corner of the Apple Store)
But I do think it's part of my job to know what's going on.
I watch the Apple rumor site almost every day-I will definitely watch the event tomorrow.
Mark Xintan, 20 years old, living: London career: Math student and Apple campus representative, first device at Imperial College: Mac Mini (2005)
Now have: MacBook Pro, two MacBook, iPhone 3GS, iPod Touch, iPod Nano, iPod Shuffle, table clothTomorrow may be the only day I turn off my iPhone.
I keep an eye on Apple News every day-sometimes hourly-but when Steve Jobs makes a big announcement, I avoid hearing any new devices, so I can do it a few hours after they're online.
No matter what product they launch, you can be sure that I will get a product as a campus representative, which basically means that I am an Apple promoter at my university.
You have to go to the UK headquarters near Heathrow for an interview and show that you have good contacts on campus-you are passionate about Apple.
I run a magical society. I know a lot of people through this society. I like Apple very much.
They just know how to make things work and have a good strategy to sell only one product on the market at a time-they are always very good products.
Sometimes it's hard to convince students to switch from Windows to Mac, especially if they're doing a degree and have everything on their computer.
My job is to make things simple.
I 've also become a campus IT guy-who will help anyone from Apple --
Related queries or questions.
I wrote cutting.
My college paper, The Edge Apple news and products of Felix, and held events, I was paid £ 8 an hour.
I didn't get any internal messages or anything like that, but I did get something for free.
Screen time: how does Apple make History 1976: Apple IDespite praise, the company's first model
Original Apple Computer (
Retail sales totaled $666. 66)
Only 200 units were sold after the launch in July 1976.
These models are less than a quarter away.
1984: The original Mac is considered a masterpiece of design and engineering when released.
A Mac designer said: "We don't know what computers mean by" being friendly "until Steve ·[Jobs]told us.
"1993: Newton Mesa xpect announced on Wednesday that a lot of people are raving about" Apple's first tablet "-as it happens to be, because of Mesa 93, tablet that failed due to poor battery life.
1998: iMacYou can make your own guesses about the meaning of "I (
Theories include individuals and the Internet)
But in any case, iMac (
Jonathan Ivy's debut Apple design
For the first time, elegant software and hardware design are combined.
Issue 2001: iPod220 million units were sold, a device that seriously shocked the music industry, and its impact on Walkman can hardly be underestimated --
The original version of the iPod was destroyed when it was released.
Then the launch of the iTunes music store has forever reshaped the record industry.
2007: The iphone is a full-fledged year for mobile phones.
Mature touch screen Internetcentred device.
After the two models, nothing but Apple's tablet can replace it?