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impact of the ‘giving cigarettes is giving harm’ campaign on knowledge and attitudes of chinese smokers - electronic billboards
2025-05-18
ITATOUCH
So far, there has been limited evidence on the effectiveness of China's tobacco control mass media campaign.
The study aims to assess the impact of the mass media campaign "harmful to cigarettes (GCGH)
Smoking knowledge of Chinese smokers
Related Hazards and attitudes towards cigarette gifts.
Method population
Representative data were analyzed according to the longitudinal cohort of 3709 adult smokers involved in international tobacco control (ITC)
China survey was conducted in six cities around the event.
It is estimated that Logistic regression models can examine the association between exercise exposure and attitudes towards cigarette giftcampaign.
To evaluate the effects of motion exposure on post-motion, a Poisson regression model was estimated
Activity knowledge, before Adjustment
Activity knowledge.
Found 14% (n=335)
In the cities where the GCGH campaign was implemented, several participants reviewed the campaign.
Participants who recalled the intervention of the campaign in the city were more likely to disagree that cigarettes were a good gift (71% vs 58%, p
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