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internet to boost ad revenues in russia - outdoor advertising
The spread of strengthZO)
The agency estimates that the advertising market grew by 21% last year, and predicts that growth in the advertising market will temporarily slow to 14% due to the global economic crisis this year.
Analysts observed a slight slowdown in the last six months of 2011 due to stock market instability, fluctuations in world currencies and indices, and the Russian economy's dependence on global raw material prices.
However, the internet is expected to be a driving force in the advertising market.
International Center for video analysis (ACVI)
It is expected that by the end of 2010, online advertising will exceed print advertising.
According to ZO's forecast, Internet advertising spending will account for the fifth of the total advertising spending by 2014.
In contrast, the share of online advertising in 2008 was less than 6%, compared to about 10% in 2010.
Analysts expect growth of 52% this year.
In the first half of 2011, Internet advertising expenditure was 57% and television advertising expenditure was 28%.
Alexander sherpin from iTECH
Advertising group.
Ru noted that "in 2011, Internet users in Russia increased by 10%, with about 60 million users per month.
The number of people using the mobile Internet is also increasing.
About 21 million users access the web-
Through the website of a smartphone or tablet ".
"The Internet will peak in a year or two, and its momentum will match the average advertising market.
The market share of TV advertising will remain around 50%, and the market share of outdoor advertising will drop to 10-
12% ", Rossiyskaya Gazeta quotes Veselov Sergei, ACVI, director of market research.
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