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is this the future of dunkin’ donuts? - digital menu

is this the future of dunkin’ donuts?  -  digital menu

In less than a mile from Quincy, the past and potential future of dunndu can't stand. The now-Canton-
The company, based in the same city, opened its first "next generation" concept store on Tuesday, all starting 68 years ago.
When it's orangeand-
The Cerise color scheme remains the same, and the futuristic new Washington Street store clearly sees the ending of Deng Jin's continued remodeling.
Dave Hoffman, president of Duncan donuts, USA and Canada, said 2,200-square-
The prototype of the foot shows a variety of experimental features.
"It's about integrated solutions," Hoffman told Boston . ".
Com following Grand-
Executives, local sports mascots and elected officials attended the opening ceremony on Tuesday.
"This exact prototype will not be an extensible version, but it will be very close," he said . ".
"I want to put everything here.
Starbucks customers will recognize some new elements, while others are unique.
For example, there are two drives in the store-
Through the driveway: a traditional drive-
Pre-by order and a move
Order via Dunkin' Donuts app which allows drivers to bypass the ordering kiosk and merge directly into pick-
Window where they say their name and receive their order.
Hoffman said it was the first restaurant brand in the country to have a designated mobile order channel.
"No one can crack it while driving --
He said.
Mobile orders account for 3-4% of the company's trading volume, according to Hoffman, who said they want that percentage to grow.
"We want to be a place --
What we call a frictionless experience.
"Anywhere you want, you can pay whatever you want and you can get the food you want," he said . ".
The store is also testing individual picks.
Open a window for different orders.
"There's a second window, so when you have a lot of orders --
Said mom came in. She had five sandwiches and two boxes of donuts.
"Then you have three workers who just want a cup of coffee and we can tell them to stop and wait at the next window to get more cars through," Hoffman said . ".
Inside the hotel, Quincy's location offers digital menu boards and stylish designs, as well as pre-glass bakeries that showcase donuts and other baked goods.
The company also plans to install a digital ordering kiosk in-store later this year.
However, the most striking feature at the moment may be the bar
Like the tap system, it pours eight different cold drinks from iced coffee to iced tea into nitrogen
The chain began testing in last May.
"We think our personality is more of a bartender than a sommelier," Hoffman said . " He added that the tap system evokes "Dunkin' blue-collar soul.
At the same time, many other features mimic the company's Seattle-based rival.
Pick from your phone
Grab the most area-and-
Go to the snack in the newspaper.
The concept store is decorated in many ways with fiber cups with order labels and looks and feels like Starbucks.
Another thing the prototype store has in common with Starbucks is: it's just the third to own a donut store --word name.
The "Dunkin" sign, already in use in California and Boston, is part of the brand's efforts to strengthen its beverage and coffee leadership profile, a company spokesman told Boston earlier. com.
While Dunkin' Donuts says it won't make any permanent decisions about its brand until the second half of 2018, the new concept store seems intent on bringing this home.
Hopefully in Quincy, the retro cursive font in the original location still looks on the southern artery and it's not too close to home.

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