juul's 'switch' campaign for smokers draws new scrutiny - outdoor display

WASHINGTON —
Young models and candy
Color graphics help push Juul to the top of e-commerce
The cigarette market has disappeared.
They're people like Caroline in their position. year-
In the new TV ad, the old former smoker used Juul as a replacement in the middleage smokers.
Sitting in the suburban living room, Caroline said: "I don't think anyone, including myself, thought I could make a change . " Piano music played quietly in the background.
Slogan: "make a switch.
Under the intense scrutiny of a wave of minor vaping, Juul is moving into the TV industry for millions of pounds
The dollar movement reshapes itself as a stop
Provide smoking aids for adults trying to kick cigarettes.
But the strategy was counter-productive.
Smoking experts and activists say the company has filed an unconfirmed claim for its products.
Thursday.
The Tobacco and Health Organization calls for the Food and Drug Administration, which oversees E-Commerce
Investigate Juul's marketing efforts in television, radio and other formats.
"Juul is a product found by the FDA and it has primary responsibility for the current popularity of young people using highly addictive electronic products
Without the FDA's necessary review and approval, cigarettes are advertised and sold on a large scale as a smoking cessation product, "said the American Heart Association's letter Truth Initiative, the American Academy of Pediatrics and three other groups.
FDA spokesman Michael Felberbaum said in a statement that the agency "continues to closely review potential false information, in order to ensure that the public "does not mislead and mistakenly use the inherently dangerous tobacco products for medical use, misleading or unproven claims are made.
"Neither Juul nor any other email
To help smokers quit smoking, the FDA has approved cigarettes.
In fact, there is a disclaimer on Juul's website: "Juul products are not intended to be used as a smoking cessation product, including treatment or treatment for nicotine addiction "-
The representative of Juul highlighted this on Thursday.
Half of the past
Century, FDA only approved a few timesthe-
Used products including nicotine gum, patches, lozenges and prescription drugs. Anti-
Tobacco experts are confused that the FDA has not stopped Juul from putting nicotine on
Launch devices to millions of American smokers who want to quit smoking.
"I think Juul is avoiding the edge of the law and I think the FDA is letting them get away with it," said Stan Glantz, a tobacco control researcher at the University of California, San Francisco.
Glantz and others believe that FDA enforcement is particularly important because
Cigarettes are not affected by decades
Old laws prohibiting traditional cigarette advertising on television, radio and billboards.
Most experts agree.
Cigarettes are less harmful than paper-and-
Tobacco varieties because they don't produce all the cancer
By-products found in smoke
But researchers are just beginning to understand the unique risks of e-commerce.
Emerging science suggests that cigarettes can damage the lungs and airways and cause pre-cancer growth.
These risks lead some experts to conclude that smokers who use cigarettes and e-mails at the same time
Cigarettes are unlikely to be of any benefit to health.
Survey and research results show that about 10% to 30% of smokers who can quit smoking with vape.
The rest use two products.
Juul noted that the results of the recent survey showed that nearly 50% of smokers who tried Juul stopped smoking within three months. The company-
The research funded was based on an online questionnaire.
Participants did not undergo a chemical test to verify that they had withdrawn, a technique used in a more rigorous study.
Juul spent $11.
According to iSpot, an advertising tracking company, 8 million of TV commercials were launched in the first four months of this year. tv.
These attractions have aired more than 2,800 times on cable channels such as A & E, Food Network and Discovery Channel.
According to Kantar, a tracking and analytics company, it spent $75 million on radio, print, online and outdoor display advertising last year.
This is more expensive than the tobacco giant altro, the maker of marl Road cigarettes and a recent investor in Juul.
Due to restrictions on tobacco advertising, ochia and other tobacco companies spend most of their marketing budgets
Send store display and promotional emails to smokers.
Juul ads carefully avoid keywords related to FDA
Approved smoking aids such as "quit smoking", "addiction" and "health.
Instead, the company's proof refers to "switching to Juul" for "nicotine repair" and "improving" life.
"I think the Juul ads are written very carefully and it's easy for lawyers to confuse the public," Glantz said . ".
The FDA has broad scope for deciding which regulations to actually implement.
In the case of e-commerce
Under Obama's leadership, all electronic cigarette products in the market are technically illegal.
Era regulations requiring manufacturers to submit applications by 2018.
But the recently departed FDA commissioner, Scott goldlieb, decided that the FDA would not implement the policy until 2021, in part because the industry complained that early regulation would wipe out most of the tedious businesses
"There is a ton of non
The FDA's enforcement decision is underway, and this is clearly what happened with Juul's advertising, "said Eric Lindblum of Georgetown University Law School, who served as a senior official at the FDA's tobacco center. The light U. S.
The regulatory approach is in sharp contrast to Europe, where nicotine content is limited and advertising is strictly limited.
Britain and other countries have been successful in promoting e-commerce.
Reduced cigarettes
Risk products to smokers, but did not see a surge in smoking among minors attracting the United StatesS.
But they also ban most e-commerce.
Advertisements for cigarettes on television, newspapers, magazines and websites.
The FDA rules allow marketing in all of these formats, provided the ad carries a warning message: "This product contains nicotine.
Nicotine is an addictive chemical.
Philadelphia's Paul Wiseman says smokers may need to try some options before they can find something that will help them quit smoking. The 37-year-
Two years ago, after a neighbor gave him a Juul device confiscated from his child, the old accountant quit smoking.
Qisman said he believes Juul ads are effective because they dig into the negative feelings of smokers about being "controlled by the smoking ceremony.
Juul works because it helps replace the body ritual of nicotine and smoking, he said.
"While Juul may not be the most trusted company and science is not quite clear yet, I can say for sure that Juul did a good job for me," he said . ". ——
Matthew Peron following @ AP-FDAwriter-—
The Associated Press Health and science department is supported by the Department of Science, Howard Hughes Institute of Medicine.
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