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Colonel Haran D Sanders's smiling face often does not remind people of a healthy diet, nor does it remind people of the fast food chain KFC, which he founded in the 1950 s, for many, it may be that there are too many good forces in society.
However, this is the goal the company wants to achieve and it gives up 50-
This year, it was claimed that its chicken chops and hamburgers were "very delicious ".
The new slogan "great" aims to highlight other things that the company thinks are beneficial.
I have to say that the zinger burger and popcorn chicken supplier is not alone in trying to change as the times change.
Warnings about the "obesity epidemic" and the relentless health education program have led consumers to demand healthier choices, while the World Health Organization's regulator (WHO)
The British Food Standards Agency has urged food companies to clean up their actions.
The most grounded-
For example, the breaking element in the KFC change is the first promise of a major fast food chain, that is, to display the calorie content of each item and the price on the menu board above the counter.
In an effort to boost its image, KFC gave up its "finger-licking" merchandise, and the Ocado chief trust rebounded five shares in UK retail sales in January. It will start to react in September and then launch in all chain stores in the UK and Ireland.
The 800 stores will also switch from fried food from rapeseed, sunflower seeds and palm oil to rapeseed oil only, reducing saturated fat within KFC by 25 pc.
In addition, the company spent £ 7 to install the oven in the restaurant so it could launch the brazier. Its first dirty product-a cooking method that allowed Burger King to steal a parade of fast food competitors in history.
The choice of Brazer includes burgers and tortillas-
Stylish packaging with fewer calories, salt and fat than KFC's standard products, Brazer burgers contain 400 calories, compared to traditional Zinger burgers with 491 calories.
"We think we are investing in the business in the right way," said Martin Schuk, CEO of kfc uk and Ireland.
"Taste is at the heart of our brand.
This is the cornerstone of our business, but we continue to grow.
"New products enable us to provide meaningful varieties on the menu.
For us, this is part of a broader agenda for food, nutrition and choice.
"Three to four years ago, we removed trans fatty acids from the menu, and we have been reducing the salt in the menu for more than five years.
We are the first fast food restaurant to stop adding salt to chips.
"KFC is part of the Yum brand in the United States and its mission is to change people's understanding of its role in society.
Two years after five years.
This year's expansion plan will open 200-
In five years, 300 stores created 1,600 jobs.
The company has hired 22,000 employees in the UK and Ireland.
"Good finger licking" but it's very food-
Mr. Shuk said.
"'Good' is still about food, but it also allows us to communicate more effectively the differences of the brand, such as our people and our communities.
The healthy eating program is one of a series of moves KFC is trying to "change emotions" around its brand.
The company will also announce that it is embracing the sustainable development agenda.
It raised more than 1 pound.
Over the past four years, the World Food Programme's 6 m said the transfer to rapeseed oil would reduce food mileage by sourcing from Kent rather than Asia, and issued a statement against the destruction of the rainforest in Indonesia and Malaysia
KFC has also established a corporate charity partnership with Barnardo's, focusing on its experience of hiring people who had previously no employment, education or training.
However, his comments on the taste will resonate with other food companies that aim to keep their houses in good order in terms of health.
Last year, PepsiCo replaced palm oil with sunflower oil in its market.
The leading Pacers potato chips and the baked version is available.
It reduces salt by 25 pc in the food range
Over the past seven years 55 pc, 70 pc cut saturated fat in the same period.
Roast walkers are now 70 PCs less fat than the fried version, while Pepsi's sunburned delicious snacks claim to offer
It is recommended to consume the third type of whole grain per day.
"We are changing because consumers are changing," says Richard Evans, CEO of PepsiCo in the UK, Ireland and South Africa . "
Pepsi, like KFC, is considered "unhealthy ".
In fact, Evans says, its tropical juice business is now bigger than Pepsi.
The company claimed Delivery 1.
Britain provides 6bn fruit and vegetables to the British diet every year through fruit juice, smoothies and alvalle vegetable cold dishes, while its Quaker oats are now the staple of many diets.
Even Pepsi has become more acceptable, and now 60 PCs of its cola drinks are unsweetened.
In fact, all major food groups now have healthier food programs, a trend that dates back to six years when celebrity chef Jamie Oliver launched to improve school dinners
When Morgan Spurlock's movie "Super Big Me" was released, it was 2004 because eating only McDonald's food for a whole month had an impact on health and weight.
It was also the first year McDonald's reported losses in the first 12 months.
Since then, the salt content of chips and McNuggets has been reduced by 24 pc and 30 pc respectively, while McDonald's menu has also been diversified, offering a more balanced choice. From carrot sticks and fruit bags to organic British milk and premium salads, it claims to be the first chain restaurant to provide detailed nutritional information about the product, with all core food lines and paper packaging on their pallets-
Even on the company's website.
Asked if the company would follow KFC's move to display calories on the menu board, spokesman Steven Heywood said: "We don't have any news to announce at the moment.
"This is a problem that the Food Standards Bureau has been paying attention.
We have been working with them and looking for new ways of doing things.
"Healthy eating, however, is not just the focus of fast food restaurants.
The global food group is also paying close attention to this issue, not just through specialized areas of weight loss products such as Slim-
Unilever acquired the Fast brand in 2000.
Unilever sees healthy eating as part of its "sustainable life plan" launched in last November to help people over 1bn improve their healthbeing by 2020.
Healthier Eating elements in the program include reducing the salt in the product by about 1-
Third, by 2015, help consumers reach the level of 5 grams of salt per day recommended by WHO.
The company said products, including Knoll soup, had fallen sharply.
Unilever is also improving the fat composition of its products so that by next year, the proportion of saturated fat in its leading products will be less than 33 pc, while, it will also remove trans fats from all products from some of the hydrogenation vegetable oils.
By 2014, it promises that all its children's ice cream will contain 110 big cards or less per part-its mini milk, milk time and Calippo brand have reached this goal in the UK.
Similarly, Cadbury, which was acquired by Kraft Foods last year, also has a project that includes developing new products in each candy category to offer consumers more choices, including plans to provide more sugar
Free chewing gum and wine.
As with any change activity, the key is how these initiatives change customer behavior.
Unilever, for example, wants to address obesity and cardiovascular disease and aims to motivate 100 people to take part in the online Heart Age Test under its Flora Valentine brand by 2020 to help improve their heart health.
Many food groups have also been involved in health education programs on portion sizes.
After the movie "public relations disaster", McDonald's canceled its oversized classification, while Cadbury now contains some size information on its large-sized labelFormat the product.
Pepsi has moved its biggest bag of Walkers from 900 gas stations and encouraged people to eat the right portions, stressing that its 25g package contains only 130 calories.
This is still a long way from 1950 of the phrase colonel first created "finger licking.
Now it seems that if a company wants to prosper, good health needs to be the same as good taste.