kraft canada, nhl, nhlpa, sportsnet to re-build arenas - digital advertising display

-Kraft Canada, National Hockey League Players Association, National Hockey League and Sports Network announced the new three today
Annual commitment to develop the award-
Hockeyville, focusing on helping to rebuild the Canadian community
Build a broken Arena from coast to coast.
With this commitment, over $3 million will be spent over the next three years supporting grass-roots hockey in 30 Canadian communities.
More than $500,000 will be used to improve the arena.
Community building Hockey, Hockey community building.
The arena is a sports center for every town and city coast to the coast.
That's why we're investing in helping them build a better place to play, "said Jack Hewitt, vice president of consumer promotion and scale at Kraft Canada.
"The spirit and excitement that Canadians have for this program inspires us.
We have heard from the community that wants to be part of next year's project.
"According to a report published by The Hockey Association of Canada in 2005, about the skating rink in Canada has exceeded its life expectancy.
In 2015, the Hockeyville community will receive more than $230,000 in revenue for improvements and updates to the arena.
Every year, a winning community will also win the chance to host the NHL®Pre-
The season matches in their hometown will be broadcast on the sports network.
Since the founding of Hockeyville eight years ago, more than 40 Canadian communities have received funding for arena improvements.
In 2009, new ice rink boards and glass were installed at Benoit Levesque arena in PQ robobal and the dressing room was renovated.
New lights and a heated seating area were installed in 2006 and the roof was reinstalled
At the famous Deville arena on the Salmon River, NS. In total, $1.
So far, 6 million has been received.
"The entire National Hockey League community, both on ice and on ice, understands the importance of the local community arena," said John Collins, COO of the National Hockey League . ".
"We are pleased to continue working with Kraft, who has played an important role in our efforts to give back to these communities and continues to develop the game.
"Sportskeyville will be promoted in the NHL competition broadcast on the sports Web.
The program will get TV ideas, digital advertising, consumer promotions, in-
Store display and participation in social media channels.
In the coming months, the community can check out Hockeyville on Facebook to learn more about the 2015 project.
Don Fehr, executive director of NHLPA, said: "many NHL players are starting to play hockey at the local arena, as Kraft Hawkville has invested in . ".
"NHLPA is proud to continue our long-term cooperation.
Maintaining a long-term partnership with Kraft, the company agrees with players that it is important to give back at the local community level.
"While the details of the media plan are still being finalized, Sports Net has joined Hawkville as a proud supporter and media provider.
Scott Moore, president of Rogers Sports Network and NHL, said: "Kraft Hawkville has established an outstanding tradition of supporting grass-roots hockey in Canada and playing a role in our community . ".
"We believe in developing games across the country through local events and projects and are happy to work together in this great plan.