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led screens lose sheen with ahmedabad advertisers - led display screen
Customers need more ads to show back to traditional flex ads.
Whether you love them or curse the huge LED screen that will distract you from the signal, the flash on the screen has undoubtedly lost its luster to advertisers.
The city of AhmadinejadAMC)
Only six applications for LED screen installation permission were received last year, far below those received by AMC in the first few years.
Although the bright LED screen attracts the attention of many reviewers, if there is any use of AMC data, advertising companies are no longer attracted by LED sparkle.
AMC's real estate department approved the installation of lighting equipment and found a significant decrease in the number of applications for led.
"In 2011, led began to appear in the city, and we have received many applications since then.
In the same year, we received nearly 16 applications, all of which were approved. But in 2012-
13, we have only received 6 applications, which is a significant decrease, "said an official from the AMC real estate department who asked for anonymity.
The number of applications for civic institutions this year has not yet reached the total.
This is not all.
If advertisers are moving away from led, it is surprising that they are moving towards traditional advertising these days.
Recently, large LED outside Lake Vastrapur has been replaced by traditional hoarding.
Explaining why advertisers moved from advanced LED to hoardings, Saket Shah said, "Advertisers have realized that the installation cost of LED is high and the maintenance cost is high.
Not only that, when customers have a choice, they find it expensive to advertise through LEDs because the price is only half.
He also said that in the LED, the visibility or hammering of the product is very low, which is 5-
Playing 10 minutes of video in a row doesn't necessarily catch the eye of every commuter.
The Advertiser said that against this, advertising helps the product to continue hammering.
"Consider a five minute video that has five ads and plays on the LED.
In the first ad, only five commuters stop at the signal to watch the video, maybe in the fifth video, 50-
Strange people will see advertisements.
Shah added: "For this purpose, customers will not pay lakh or more rupees for such advertisements, because visibility is uncertain in such advertisements . " He has been in the advertising industry in the city for 13 years.
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