looking at billboards can make you a safer driver, study suggests - outdoor digital sign boards

The short seconds you look at the Billboard while driving on the road can have a significant impact on the way you drive, even if you don't notice the change.
A new study commissioned by the Outdoor Media AssociationAustralia]
It is revealed that roadside advertising can play a big role in improving the driving skills of drivers.
Studies have shown that 88% of drivers are distracted in the car, whether they are looking at their mobile phones, eating or handing items to passengers.
Every minute and a half, the driver performs a "secondary task" to remove their attention from the road.
The purpose of this study is to understand the factors outside the vehicle, such as billboards, how to influence the driver's behavior. ONE-
Coach of armed driving-
SHIFT skill digital billboards are used at two different complex intersections in Queensland, one on the Gold Coast and one on Gladstone.
Within four weeks before and after the billboard was installed, the data was captured to view specific times of the day, including morning and afternoon peaks --hour and night-time.
The researchers looked for two key indicators of distraction that often led to crashes: drifting in the driveway and parking on the online road.
These bad driving habits led to 75% of serious accidents.
When the digital billboard was opened, the researchers found that the lane drift was either improved or not affected.
When the billboard is turned on, the situation of stopping the queue has improved significantly and no crash or red light runners have been recorded
Apparently, because the driver was encouraged from-
Car distraction.
The results suggest that "the presence of digital billboards may focus sideways, reduce visual distraction and improve driving performance," the researchers reported ". Dr.
Paul Roberts, chief researcher at the Australian Road Research Board, said his team initially thought that the presence of digital signage could have a negative impact on driving.
"This study shows that at intersections, digital signs can sometimes run without a negative impact on driver performance, and can even improve it in some cases," Dr. Roberts said.
In the past, driver safety activities using billboards have achieved great success in reducing road accidents and deaths.
Follow the Fox News car on FACEBOOK for the latest 2007 "Pinky" campaign, launched in collaboration with the new State Road and Transport Authority, which sends messages to young male drivers
The billboard shows the image of a young woman holding up her little finger and says, "speeding.
No one thinks you are big ".
In two years after the campaign, 17-to 25-year-old males.
In 2008, Victoria showed several signs of success with the goal of speeding, riding a motorcycle and driving after drinking.
On 2016, the "time with your mother" event started in Western Australia.
Its purpose is to show young people how much they will change in their lives if they lose their licenses.
The Billboard lists everything they will miss without a license.
Speeding accidents across the state fell by 30,000, and 70% of young people surveyed said the campaign worked because it reminded them of the embarrassment of losing their licence.
Charmaine Moldrich, CEO of the Outdoor Media Association, said it was great to hear that their logo could help reduce driver distraction.
"We are already confident --
The outdoor digital logo designed is safe, but we are surprised to find that our logo can actually help improve the performance of the driver, probably because they encourage people to look up from inside the car
Cars are distracting . "Moldrich said.
The story first appeared on the news. Com.