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madame tussauds celebrates a bit of broadway on broadway - digital screen

madame tussauds celebrates a bit of broadway on broadway  -  digital screen

On the 9 th floor of Madame Tussauds in New York, they built a small Broadway.
On Tuesday, a new permanent immersive attraction opened, offering visitors Instagram-
Get ready to wear cosplay costumes, sing some of Broadway's most famous shows, and taste what's going on in the background, from controlling the fog to lighting up the spotlight.
While it is billed as the "ultimate Broadway experience", the fact is that it is more like the experience of Andrew Lloyd Webb, showing only props, music and characters in the works of theater idols.
His show "Phantom of the Opera", "Joseph and colorful dream coat", "Evita", "Sunset Avenue" and "cat" are all represented. The self-
Tour guide includes three actors
Play a stage manager, an actress preparing for cat and Phantom
Four main rooms and 10 wax figures, including one of Lloyd Webb's own, bent over and hunched over his favorite Yamaha kravinova.
The price of the tour is included in the basic $29. 95 ticket.
Tourists in the mirror maze (
Represents the complex birth of artistic creation)
, Visit the dressing room, make up in front of the digital screen with a large number of filters, and play a huge interactive floor piano with your feet (
Love the movie "Big")
Or take out the end of the Phantom in the fog. filled gondola.
"Broadway is an integral part of New York, so we want to bring an immersive experience and an interactive experience that gives you a Broadway that you don't have anywhere else," says Kay Elliott, he is the chief creative producer of Madame Tussauds in North America.
Madame Tussauds provides the audience with space to pose next to the wax figure (
Glen Closs at Sunset Boulevard is in the dressing room)
Put on Joseph's dream coat or play with props. (
Watch out for the drop chandelier and the smoke spray bottle).
One of the highlights is Grizabella wax figure singing "memory", which uses the carved 3-
Video projection brings vitality.
"You can see that this is very different from the past of Madame Tussauds.
We are entering an immersive interactive world.
The future of the brand is here.
"This is to make these numbers more vivid and immersive," said Elliott . ". ———

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ITA TOUCH operates a 20,000+ sqm smart manufacturing facility in Shenzhen, equipped with dedicated production lines for interactive displays and digital signage.

We welcome factory visits, online inspections, and OEM audits.

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