martin solveig chats to clubz about his career, commercial success and the unwavering french spirit - visual presentation

Martin solveg came back last month with his next musical magic, Sam White, it's an amazing success of tracking his top 5 in the UK as well as his hit music, "intoxicating," worldwide, and it's his collaboration with GTA.
Martin has proven his ability to withstand the test of time.
He has had an incredible DJ and production career for over 20 years, and his trendy French approach to electronic music has become his signature voice.
We interviewed him in London to learn more about his career, his attitude towards music and his indomitable French spirit.
Many people will be very familiar with your music, but for those who don't know, can you describe how you make electronic music?
I have been doing electronic music since I was 18, and it has been 20 years now.
I always use computers and software to make my music, even when the computer is slow.
My voice has always been hip in the family music genre.
It was deeply influenced by my French heritage and our love for disco and funk.
Technology continues to help me shape the electronic sound and provide a good way to express myself.
You are obviously a very creative person, how do you go from creative conception to final product?
I use a lot of tools to help translate my creativity, and one of the most useful and accessible tools is the recorder on my iPhone.
Whether it's lyrics, melodies or ideas, I 've basically been singing in my recorder all the time.
I store them on my phone so when I'm in the studio I can use them to help form the foundation of the project or just put a sample in to help develop what I'm making
It's great when you have the freedom to play, and sometimes you'll be out of town to create something really cool.
Acting is obviously a passion for you, when you play, it seems very important to connect with the audience, how do you connect?
When I play club nights or more professionally, I make music choices to speak, but, when it comes to a performance in a festive or concert style, I like to add creative live elements to the show and take advantage of my own voice.
I sing on many of the original tracks I make, such as revelry, late night, hey, now.
I will also use visuals, or stand on the deck and express it in my body language, anything I can help me improve my performance.
Is it important for you to be a singer in your work?
No, it's not, but it's really handy when you're performing live on stage.
In my opinion, it is not enough to stand on the stage alone.
You need to bring something extra to help attract the audience to make sure you can communicate and share something.
Sound is a very natural way to help connect and interact with the audience.
There is a lot of energy and energy in your stage performance, how much creative investment do you have in finished products?
I try to be very creative with live performances and try to improve every time.
I will always consult experts in the areas I need, whether it be art direction, graphic design or lighting.
I always like to make sure that the visual presentation is consistent with the original vision of the music and equally inspiring.
Your visual presentation is very exciting and young.
As an artist who has accumulated and succeeded for many years, do you find it difficult to maintain the status quo, or is it natural?
Yes, it can be difficult sometimes.
I am very happy to play around with the music I created.
I will release the music and measure success, and I will move on when a sound starts to disappear.
When it comes to current events and last year's recent attacks in France, I noticed that you paid tribute to your fellow Parisians in a recent radio breakfast show interview and dedicated the stupid punk classic "once again"?
Can you tell us a little more?
As we all know, this is a very challenging time for any democracy, but even more so for my hometown of France and Paris.
The strike is terrible, very brutal.
The whole process is extreme, we wake up on Saturday after the attack, there is a sense of hangover, there is a feeling that we have entered a new era.
Coming to the UK means a lot to me because I believe London and Paris are very connected and on the front line in such attacks.
I really want to take this opportunity to pay a little tribute to my French friend and thank the British people who have been very supportive at this terrible moment.
So I took this opportunity to dedicate one of the most iconic French electronic songs of our time.
Music has a great way to cross borders and reach out to all the population, do you have any plans to use your musical influence to move forward?
Never, I always try to stay away from any politics because I think I'm more of an artist to see myself as an artist.
Someone is there to make sure the audience is having fun, but there is no denying the fact that music is very common and can cross barriers to different languages and boundaries.
Music can be very effective as long as you stay honest, and it can be used as a great tool for sending messages, such as the idea of being free and together.
It's a very basic message, but it's still very powerful.
After your recent chart has been successful, could you please let me know how and how you are doing to release 1 completely new?
I worked on two parts of the track separately and I first came up with the instrument and followed the lyrics and the top line.
When I started working on this particular project, my profile of myself was to create a track that inspired people to dance and have a good time.
To help with the music journey, I often design tracks that suit me.
Sometimes the lyrics can be harder to develop, but in this case I want to make a track for a club instead of a festival.
I think certain tracks work better in a more intimate space, people may pay more attention to music and they will stay there longer than on all the festivals about the performance experience, can be much shorter.
For me, this track is definitely for the club, the most interesting thing about the club is the guest list on the door, and we have the expression "can I be part of you ? "?
Just like you would put me on the list.
This concept is very inspiring for my new version of the theme.
So is the mix in B format a natural connection?
When you choose people to make mixes, you will try to find an artist that is a bit far from what you have done.
It is important that their creative interpretation is not very close to the original text.
Format B is perfect because I really like what they do and they are a bit far from what I naturally play with, plus, it helps me to be a huge fan, this is basically the key to choosing other artists to make mixes for you.
Excuse the cliché, but who is the only one for you?
I can choose a lot of 1 in terms of art, but if I can choose anyone, I will choose Amy Winehouse.
She may be the opposite of me in every way, but I am very respectful of what she has achieved and I just want to pay tribute to her amazing talent.
Publishing formats continue to be affected by technology, and digital formats continue to evolve as stem is introduced.
How do you feel about other DJs being able to explain your work?
Well, I make music so that it can be shared and appreciated by as many people as possible.
I'm happy if this continues.
As long as my music continues to reach the intended audience, I will embrace the new format forever.
I can even consider adjusting my work so that by shortening their length they can be shared via snapchat.
As long as I am still creative and share with people, then I can do it no matter which method I use.
Do you think music distribution has become a PR tool for live performances or concert experiences?
It doesn't matter to me to share my music, it's the ultimate goal.
The purpose of the performance is not necessarily to show the music.
It's really another place for me, I'm performing in a live environment where people can experience music first, showing my musichand.
Getting together and enjoying it is a beautiful part of it, and when you play music at home through speakers or headphones, you don't necessarily get that.
So I would never use my music as a PR tool.
Take a look at some of the milestones of 2015, what is it like to live in Pascha, Ibiza?
I 've been playing in Pacha for the last 10 years, but this is my first time getting residency once a week at one of the best clubs I think in the world, if not the best!
This is a great honor. the people on the island will naturally be driven by their love for music.
However, my other resident at XS, another great club, was more about parties and music came in second place.
In Ibiza, everything has to do with music.
So, from a music point of view, it's very interesting to have your own night, which provides a great opportunity to create, choose other artists, influence the appearance of the venue, dancer and overall atmosphere.
Do you like to create and make the whole creative picture?
I called my home at my residence in Pascha, Ibiza.
I call it that because it's very personal to me and I want people to go to the show and say they really are going to Martin's house and think it's my house when they leave, because they had a good time at home.
So in order to achieve that, I try to put myself in a party for their dreams.
From music to venue and atmosphere.
In the end, I want people to have smiles on their faces because of a great experience.
So what does the future mean to you?
2016 as the beginning of my production year, I released two songs last year, which was a very successful year.
I have won multiple gold and platinum awards for these versions and sometimes I stop to pinch myself, but 2015 is a fantastic year.
The initial organic success as a club track really inspired me to continue creating more music in 2016.
If it weren't better than my first season, I would have worked very hard to make my second season better.
So far, this is indeed my two main goals for this year, and it is also good to have more cooperation.
Martin solveg-1 is out now.
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