melbourne council considering legal action to stop 'super-sized' telstra payphones in cbd - electronic advertising signs

Super-
A large billboard "disguised as a pay phone" is installed on Melbourne's crowded CBD sidewalk, and a legal loophole means the council is not sure how to stop it.
The City of Melbourne is taking a series of measures, including possible legal actions, to prevent the introduction of 80 more measures in the city center.
Council planning spokesman Nicholas Reese told ABC Melbourne's Jon Farne that the new pay phone is nearly 50 larger than the previous Telstra phone booth.
But it is unclear how the council can stop it.
In fact, they have signed 40.
Under the federal Telecom Act 1997, planning approval does not have the required telecom infrastructure "low
Impact "criteria. Forty new-
Phone booth-which are 2.
64 m high, 1 m high. 09 metres wide-
It was approved by Melbourne City planner in 2016.
The Council indicated at the time that the legal submissions indicated that they were in line with the "low
Impact "criteria and is considered to be in compliance with the Melbourne planning program.
But with Telstra considering an additional 80 phone booths and complaints from pedestrians and retailers, the Council is considering all options.
"These new Super 12
The advertising structure of the size is being installed on Bourke Street
Two of them are less than 5 metres apart . "
Advertising industry sources estimate that revenue per Billboard is about $8,000 a week.
"In the prime section of the whole city center, 120 people go to Telstra every year, with no rent or compensation for our public space," he said . ".
The mobile phone booth shows 75-
Inch LCD screen, 60 larger than the previous signage display.
"This is the visual confusion and destruction of the street landscape," Cr Reece said . ".
"We need to urgently review the current advertising logo policy in the Melbourne planning plan, which is not keeping up with the proliferation of electronic logos.
He said commission officials had already had discussions with Australian telecom executives and passed on their concerns to the federal government.
We hope to solve these problems through discussion.
An Australian Telecom spokesman said the company is upgrading 1,800 paid phones in all capital cities.
17 of the 40 councils
The approved locations in Melbourne have been completed and 80 additional locations are still under review.
"The threat of legal action is disappointing," the spokesman said . ".
"For many years, including the last month, we have been in touch with Melbourne City on this issue.
We will meet with Melbourne City to continue to discuss their concerns. "Topics:urban-development-and-
Community Planningand-
Society, informationand-
Communication, Advertising, Manpower
Melbourne telecom-