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metro needs money. these new digital advertisements might help - digital advertising screens
The subway has a new digital advertising screen at 14 subway stations.
No, they didn't spend any money on the transportation bureau.
The screen first appeared inside the station last month.
They are free. of-
Outfront Media, the national outdoor advertising company, is responsible.
The subway is expected to install 22 digital screens at the station by the end of this year.
Because ads displayed on the screen rotate every 5 seconds, 10 seconds, or 15 seconds, they generate four times the revenue from traditional advertising boards.
Advertisers may also be willing to pay extra for targeted ads-ads that are only delivered during rush times --
Commuting time on Friday and Saturday nights.
This is good news for Metro, who is trying to balance the budget.
Officials are looking for ways to bring in new revenue and lower costs, such as their plans to outsource the parking business to external suppliers.
The screens can also be used for emergency communications, Metro said.
Of course, this information does not stop people from complaining.
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