microsoft ceo nadella bets on a new age of 3-d creativity - digital whiteboard pen

SAN FRANCISCO —
Satya Nadella, Microsoft CEO, heard him say that he had to do more than just sell the product.
His goal is to achieve a paradigm shift in the purpose of technology.
It's time to stop gobbling and start starting it.
"In the past 10 years, many innovations have been mainly indexed for content consumption," Nadella told USA Today . ".
"But the next 10 will be indexed for content generation.
This is what we can create.
To this end, Nadella revealed new hardware and software at the company's Windows 10 event in New York on Wednesday, with the goal of inner creativity for all of us.
These announcements are fully in line with the CEO's mission to make Microsoft's name synonymous with productivity in the workplace.
Microsoft shares (MSFT)
Fell slightly on Wednesday, but at $60.
There are still 82 people in the record.
Set up territory after reaching last week-
FY17 earnings easily exceeded analysts' expectations in the first quarter.
The new hardware is anchored to Surface Studio for $3,000
The inch display is powered by its decorative base of only 12.
5mm thin and pivot from upright to nearly flat.
Think about the drafting form of package 13.
5 million pixels
The studio authorized the designer's task to be achieved through a digital pen and a new micro-Surface Dial
Ice hockey discs can easily summon colors and effects when magnetic is attached to the surface of the studio.
Panos Panay, vice president of surface computing, said: "We want to take you into your creative zone and don't let you out until you exceed the creative point, "with Nadella and Equipment Group master Alex Chipman, USA Today conducted an in-depth study of the company's new products and strategies.
While the studio's main goal is professional creators, from film editing to design engineers, Panay says he hopes that sparks will fly if the flexible desktop really enters the home.
"Obviously, you can watch a movie on it," he said . ".
"But I hope people will say, 'Wow, I remember how it feels to paint again to create in a new way.
"Microsoft is betting on this new way to include 3D rendering images, and the company is already getting into the field with $3,000 in HoloLens. The augmented-
Reality headset allows users to work with 3-
D images covered in the real world.
3-Business Application
Images are rapidly becoming apparent.
Retailers can attract shoppers to buy goods from online stores by showing them in 3-3D;
Microsoft has recently expanded its partnership with Lowe's, which has invited consumers in some home improvement stores to try to use HoloLens to visualize their kitchen remodel.
While HoloLens is currently only in the hands of developers, Microsoft will now be 3-
D. experience a broader market with the launch of a set of 3-3
Create and view tools.
With Windows 10 Creators Edition, the operating system will enable users to create 3-
Create objects with animation techniques, including new drawing 3D, or by scanning images into the camera and then redisplaying them in Microsoft applications such as PowerPoint.
The common example of three Microsoft executives is to find a sandcastle on the beach, scan it through a smartphone, and then upload the image to include the 3-
D sand castle with elements such as text.
"You can see something in the real world and immediately turn it into a part of your creative design," said Kipman, one of the pioneers behind holoens.
Patrick Moorhead, analyst at Moor Insights & Strategy, said, for 3-
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"The update to Creator reflects the difference in the PC, including what I believe consumers are interested in, although it is difficult to execute," he said . ". "3-
D creation is a hard thing to simplify, but Microsoft is trying to use 3-
3D mobile phone shooting, 3D painting and ReMix3D.
Com pipeline is the best effort I have seen so far.
"Forrester analyst J. P.
Get to know Microsoft 3-
D pitching is not allowed.
Even if Surface Studio is still a long way from becoming a rich product, brainer is moving towards an upcoming trend. p. p1 {margin: 0. 0px 0. 0px 0. 0px 0. 0px; font: 11. 0px Calibri}p. p2 {margin: 0. 0px 0. 0px 0. 0px 0. 0px; font: 11. 0px Calibri; min-height: 13. 0px}span. s1 {font-kerning: none}"The 3-
D The trend is true because from virtual reality to augmented reality to 3-
Gonder said he added that his immediate response to Microsoft news was "of course you should be able to integrate 3-
Deposit assets into PowerPoint.
Nevertheless, he added, "If you are a professional creator like an architect or a product designer, today's surface announcement will make you very happy.
But their goal is the creator and there won't be much qualitymarket hits.
But Microsoft also offers a potential solution from this exclusivity problem.
Now, watch the professional rendering 3-
D content usually needs high
Terminal virtual reality devices like Facebook's Oculus Rift, HTC Vive, or Sony PlayStation VR, all of which cost nearly $2,000 if they include powerful players
High quality PC required to run the device.
Microsoft announced Wednesday that five companies
Acer, Asus, HP, Lenovo and Dell
Will produce a window Holographic
Compatible tether Headphones for $299.
In a sense, they are entrances.
Level version of HoloLens.
"The goal here is to make 3-
Because all the ideas are 2-
"D is flat," Kipman said.
Today's teenagers are particularly good at creating content and creating it in an innovative way, says kiepman.
"Our message is that we brought a lot of 3-
"The magic of the PC ecosystem, many of them are using it," he said . ".
Nadella seconds took Microsoft's idea of targeting the next generation of creators, citing countless World examples built by Minecraft players, an online game franchise Microsoft bought in 2014 for $2. 5 billion.
"Since I became CEO (in early 2014)
Nadella said: "Two big things have happened.
"We bought my world, and it showed us the enthusiasm of the younger generation for architecture.
We are born with HoloLens, a new computing medium that mixes creativity with the real world.
You put these together and you start to make 3-D.
Nadella, who grew up in India, said he thought his future employer "provided the tools for my own future because by computing I was interested in coding and I went, I started building things.
I want to rekindle it.
"If the lucrative software vendors turn to the cloud, Microsoft will continue to lead from Nadella, the ancient board --
The first business that wants to empower companies and individuals through a lot of workfocused tools.
Last week, the company's shares suffered a full blow.
After surpassing analysts' earnings expectations, it hit a record high of $60.
Wash the Redmond. -
Over the years, the US-based company has had mixed hardware results, especially a disastrous attempt in the smartphone space.
However, despite the slowdown in global PC sales, Microsoft's Surface tablet series --
Now includes a more powerful Surface Book with a performance base of $2,400-
Received by enthusiastic consumers and picky reception, the company wants to repeat this with an expensive desktop --
Size of Surface Studio.
More importantly, the company wants 3-of Studio and Windows 10-
The tool focused on D is far more than a fancy computer, but it opens up a new way for human beings to cooperate through technology.
"It may sound interesting, coming from a device company, but the product we have developed looks very simple and elegant, and it should go away for users," Panay said . ".
"The software should know where you are.
The fan should be quiet, you can't hear it.
Then the rest is the experience you and you are creating.