microsoft facing mobile office competition from south korea's infraware - small document camera

South Korea's upstart infrastructure company is competing with the software giant for a profitable niche in the mobile office business --
Like the little hero in the Bible, it believes it can win.
Infraware has dominated the office software app market on Android devices and says it now has a killer strategy to extend that advantage to Apple's phones --
Do your best.
Sell the Polaris app for free.
$0. 25 billion in competition between minnow, South Korea and $270 billion in the United StatesS.
Titan shows how small companies beat clumsy technology giants like Microsoft, which is criticized for being too slow to move the huge advantage of office software to mobile platforms.
"What we have to do is add the cloud-
Service-based and seamless access to the Polaris app through multiple devices.
Then it's available for free, "Kwak Min, Infraware's chief executive-
Cheol said in an interview with Reuters in Seoul.
"If you look at Microsoft, they make more than 15 trillion won with Office products and charge monthly usage fees. . .
Our app has great compatibility with Office and is free for many devices.
I am very confident that this will have a significant disruptive impact on the market.
"Android users may not notice it, but the applications most of them use to read and create Microsoft Office files are not developed by the US company that pioneered office software.
This is made by a relatively unknown Korean company, which is made by 38-year-old Kwak.
Analysts estimate that the global smartphone market has grown to nearly 1 billion units this year, with about 70% smartphones using Android.
Infraware's Polaris Office app has become the most popular mobile Office product since its launch in 2011
Installment payment reached an agreement with major Android operators such as Samsung Electronics Co. , Ltd. , LG Electronics and HTC.
So far, it has recorded 0. 5 billion of unit sales, about 5.
4 copies per second in the world.
It is installed more than 60% of all Android devices and one of the top devices
Rank commercial apps in the iTunes App Store for $12. 99.
Now, Infraware plans to provide a new cloud service.
The Polaris-based version is free on all platforms, challenging the outside world.
The only cloud at present
Office 365 is based on Office solutions for all platforms from Windows desktop to Android and iPhone for $9.
$99 or $99 a month.
Subscribe to 99 copies per year.
Microsoft says the goal of Office 365 is to achieve $1 in annual sales.
5 billion, the iPhone and Android versions create "great mobile partners" for the company's heavy-duty phones"
Desktop Office team for Word, Excel and PowerPoint.
"Office 365 is the fastest growing product in Microsoft's history," the company told Reuters in a statement when asked if it was late for the mobile Office market.
"We are committed to adding new incremental value to Office 365 users, which is just the latest example of this commitment in action.
Analysts say Microsoft's slow pace of joining the mobile revolution has failed to catch up with Windows Phone and Surface tablets.
Initially, Microsoft assumed that the local Office suite was a big difference for its phones and tablets, and now it seems that Microsoft has abandoned this belief in phones, if it's not a tablet like an iPad.
One analyst said Microsoft would give up $2.
With no software on the iPad, office revenue reached 5 billion a year, which is in Seattle-
S. -based companies should structure their business in the future.
One wants to focus on devices such as Windows Phone, while the other says the goal should be to sell services such as Office on as many platforms as possible.
Kwak of Infraware said the free Polaris Office Link app will be launched in South Korea later this year and in other markets early next year.
Thanks to the support of Android manufacturers, Infraware's operating profit almost quadrupled in the first half of this year to a record 9.
5 billion won, profits expanded to 37%.
In the past 12 months, its share price has doubled, and the company expects revenue to grow by more than 20% this year.
According to Thomson Reuters StarMine, three analysts rated Infraware's shares as "buy" or "strong buy ".
"I don't think that's enough.
With such a successful software product, I think it has to make more money.
"I'm not satisfied yet," Kwak said . ".
With financial support for developing software projects for IT companies during his college holidays, Kwak established the infrastructure with two interns in 1997.
After acquiring a small document solution developer with 30 employees for 10 billion won in 2009, the company won the Polaris Award.
At present, the company has 635 employees, mainly engineers.
"The document solution was the only part we were missing because our main product at the time was mobile browsing and email solutions," Kwak said . ".
Once he's done gate-
Kwak intends to expand its business to other services, such as mobile games.
The game mix of Infraware has included the popular swordand-sandals role-
Playing Sefirah, Kwak said, it plans to release up to five new games by the end of this year.
Another iron in the fire is that it runs on a mobile operating system that Samsung and Intel work.
Challenge the development of Android.
Polaris application generator in Infraware (PAG)
Promises to transform almost all Android apps and games running on your Tizen phone.