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microsoft's windows 8 campaign goes live across 42 countries - outdoor digital sign boards
After the launch and upcoming ads, Microsoft is promoting Windows 8 advertising campaigns worldwide by launching 4 new ads in 42 countries.
The event will include TV commercials, print ads, online banner ads, outdoor posters and brand ads --
Entertainment elements that will continue in the new year.
The above article mentions that centered on the "theme of Windows re-imagining", the common factor in all advertising is the adoption of music, which seems to be a key highlight of the campaign.
These ads are the joint efforts of American advertising companies Crispin, Porter and Bogusky. S.
JWT Brazil and China lead creative development in China and Latin America.
Titled Windows 8: Best Coast, Windows 8: Parkour, Windows 8: You're with me, Windows 8: Party, each of the 30 seconds is focused on some of the features of Microsoft's latest operating system.
Two of them also show the operating system running on Windows 8
Tablet, ultra book and All-supported-in-One.
The production of advertisements takes into account the cultural heritage of each region and the best description of the people in these areas.
The ads created for Asia and Southeast Asia highlight the balance of work and entertainment, so mention that Windows 8 can "work together, play together ".
Zhiwei Townsend China is trying to incorporate the personalized elements described in their ad called Park.
Chu, chief creative director, JWT China, explained, "in Asia, parkour--urban running--
It was very popular and expressed freedom and individualism.
This is the perfect performance of Windows.
"In October 25, the blog continued to invite those in New York --27 for a hands-
Demonstrate Windows 8 on the ground in Times Square, and Windows 8 will be displayed on more than 39 digital boards in the area.
Microsoft will host an event, when Microsoft will release more details about the Windows 8 operating system and its first Surface tablet.
Three days later, the company plans to hold an event to showcase Windows Phone 8.
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