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netflix said to offer to buy billboard company in its largest acquisition - outdoor advertising
Netflix is trying its biggest acquisition, offering more than $0. 3 billion (roughly Rs. 1,947 crores)
Buy Regent outdoor ads with billboards in Los Angeles.
Aleksandra Michalska reports.
According to Reuters sources.
At present, Netflix is only one of the bidders.
But if it succeeds, Regent will be its biggest buyer.
Netflix has already promoted several of its collections on the Regent's billboard, including the stranger's stuff and the Crown.
Reuters reporter Liana Baker reported the story and said, "media buyers told us that Regent has many billboards on Sunset Avenue, one of the most expensive billboard properties in the country.
So Netflix may save on marketing costs by incorporating this in
The house does not have to pay for external advertisers.
In addition, it can enhance its image in Hollywood.
It's a bidding battle with many other Hollywood companies that are tracking talent, whether it's a star or a screenwriter, so it's very important to have real estate.
"Earlier this year Netflix said it would increase its marketing spending on original programming and movies to $2 billion (roughly Rs. 13,000 crores)
This year, to better compete with companies like Amazon, Hulu and Disney.
Paul Dergarabedian, senior media analyst at ComScore, said, "it's interesting to combine physical performance on digital, streaming and billboards.
It shows the importance of eyeballs, letting people drive along Sunset Boulevard, or wherever they are, looking up and seeing a large billboard dedicated to Netflix's original show can be very powerful, I think that's why it's attracting potential purchases from Regent's billboards.
Netflix declined to comment.
Regency did not respond to requests for comment.
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