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new outdoor advertisement policy for delhi gets sc nod - outdoor led sign boards
On Thursday, the Supreme Court accepted the new outdoor advertising policy of the environmental pollution authority, which aims to curb illegal parking and make Delhi look beautiful while ensuring the safety of road commuters.
A bench of judgesB.
Lokur and Deepak Gupta instructed the prompt implementation of the new policy consisting of environmental pollution (
Prevention and Control)Authority (EPCA)
The company prohibits advertisements that distract road commuters by promoting "nudity, racism, drugs, animal abuse or any form of violence.
It also noted the materials submitted by the Friends of the tribunal assisting the court, namely, railroad bridges, flyovers and billboards on footover-
The handling of the bridge should be very careful, and every effort must be made to avoid visual confusion and ensure the safety and beauty of people.
EPCA reported the objections raised by the Delhi outdoor advertisers Association to the policy, and the judges allowed them to present their opinions to the relevant authorities.
The court accepted the EPCA report, which states that the city must have an approved outdoor advertising policy because the lack of outdoor advertising can result in huge violations and loss of revenue by municipalities and in the city.
Advertising is not allowed in national parks, historic sites, World Heritage areas and religious sites, according to policy 2017.
"Signs should be right
Reflection so they don't flash or glare at the driver on the street.
They should not use reflective surfaces as mirror foil because the use of this material can visually damage traffic and can be dangerous for drivers, "it said.
The court also stated that no advertisement, post or building shall be erected, displayed, fixed or retained on "any land, building, wall, hoarding, frame" or on any vehicle, or, without the written permission of the Commissioner or the chairman of the relevant body, shall be displayed within the jurisdiction of the municipal council of Delhi or New Delhi ".
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An Outdoor Digital Display is a weatherproof LED or LCD screen designed to operate in various environmental conditions — including sunlight, rain, wind, and extreme temperatures. These displays are commonly used in public spaces for advertising, wayfinding, and information broadcasting.