new ram pickup notches win for steel in u.s. truck market - touch screen joystick

DETROIT (Reuters)-
Fiat Chrysler Motor CompanyFCAU. N)(FCHA. MI)
On Monday, a redesigned Ram large pickup truck was released with GM (GM. N)
The new Chevrolet Silverado made its debut on Saturday, winning a double victory in the steel industry's struggle to maintain a dominant position in the automotive market.
The 2019 Ram is made mainly of "Real Steel", and Michael Manley, head of Fiat Chrysler's global Ram and Jeep brand, said he told reporters at a press conference before the Detroit auto show officially debuted.
The new Silverado is also made mainly of steel, including high
Strength steel cargo box different from topselling U. S.
Pickup trucks from Ford Motor Company (F. N)F-
150, it has a body and cargo box made of aluminum.
Ford launched a new generation of F-in December 2014-150 with all-aluminium body. Ford’s F-
Represents the largest series of trucks
High quality aluminum for scale use
Technical risks required-
Among the Detroit automakers, they reached a rare level.
Aluminum F-
150 to 700 pounds (318 kg)
Lighter than previous steel models and delivered 11-
Percentage of comprehensive improvement in fuel economy of cities and roads-
This is a huge boost for Ford's efforts to achieve its escalating federal fuel efficiency goals.
However, there is a price.
According to Charles Bradford, a metals industry analyst at Bradford research, steel prices are estimated to be about $800 per ton, and aluminum prices exceed $2,000 per ton. The high-
He said that the cost of the strength steel used in the new Ram and Silverado is higher than the standard steel alloy, but still has a price advantage over aluminum.
The auto show was officially named the North American International Auto Show, which was open to the media on Sunday and continued until January. 28.
Self-aluminum F-15 years of launch, the United StatesS.
Executives in the automotive industry have reached a consensus,S.
Gasoline prices will remain stable in the long run.
In this environment, Ford's competitors chose to stick to the steel industry and aim to increase profit margins.
Automakers are lobbying the Trump administration for a change in the federal company's goal of average fuel economy or cafes, which will make it easier for trucks to comply.
"The standards of cafes have been pushing for a shift to aluminum, and the Trump administration has really given up on that," Chicago president Bill Hickey --based Lapham-
Shiki steel has seven steel processing plants in the Midwest and Northeast.
Fiat Chrysler is taking steps to improve the fuel efficiency of 2019 Rams on its current model, which in urban and road co-driving has a fuel efficiency of 20 miles per gallon.
The new Ram is more aerodynamic than its predecessor and will provide 48-
Most gasoline versions of the volt hybrid system are one of the highest
A lot of use of this technology.
When accelerating from stop, the hybrid system will start the vehicle using electricity before the gasoline engine starts.
2019 Ram is wider than current model with 4-
Inch long wheelbase.
Company officials say passengers have gained more leg space, and Fiat Chrysler has benefited from the federal fuel economy rule, which sets lower mileage targets for wider and longer vehicles.
GM's new Silverado wheelbase has also increased by 4 inch compared to current models, and can carry more at the back.
GM executives said on Saturday it would be 450 pounds lighter and more efficient, though.
Mark Reuss said GM is using a mix of materials including high-strength steel to remove 200 to 500 pounds from all new models and redesign the parts to reduce weight, global Product Development supervisor for automotive manufacturers.
"It's a great formula to not charge a variety of fees for materials that people don't care about," he said after the official debut of Detroit 2019 Silverado on Saturday.
GM and Fiat Chrysler sold about one vehicle in total.
In 2017, 3 million large pickup trucks, Silverado and Ram were the second, respectively. and third best-
Sell production lines in the US.
Fiat Chrysler has identified its steel supplier as AK Steel [AKST. UL], Nucor Corp (NUE. N)
And ancelormittal.
The automotive industry accounts for about two-
Sales of AK Steel, trucks and sports utility vehicles are about three
Spokeswoman Lisa Jester wrote in an email that four of them were car sales.
She declined to comment on specific clients.
Fiat Chrysler engineers say high usage
The strength steel in the new stamping frame and body is cut a total of 225 pounds (102 kg)
Judging from the weight of the vehicle, it is about 4% less than the outgoing model.
The new Ram has some aluminum parts including the tailgate and certain parts such as the engine stand and the suspension elements.
Weight reduction provides more space for lifting the payload and adds luxury features to increase revenue per truck, such as optional 12-
Inch touch screen that controls entertainment and other features, as well as an optional "barnwood" accent inside the West
The theme of the Long Horn model.