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newfoundland town gripped by mysterious billboards that declare love for ’sonia’ - outdoor advertising
Concept Wan Nan, N. L. —
A small town in eastern Newfoundland is attracted by the mystery of the billboard.
KR's love for Sonia. The 10-foot by 20-
Before Christmas, a walking billboard appeared on the way to concept Bay South with a simple message: "KR (hearts)SONIA.
Another person, known as "KR & SONIA, soulmate", is surrounded by a large red heart shape.
Although KR is loud and proud of their feelings for Sonia, their identity is still shrouded in mystery as Valentine's Day approaches.
With posters appearing on different sides in a variety of combinations, the mystery deepened in a few weeks.
Residents have been in Facebook community communication theory since the medium termDecember.
KR was advised to marry Sonia and try to win her back.
"Screwed up so bad (that)
"Flowers don't work," one Facebook user wrote . "
Others think this could be a marketing gimmick for dating apps or billboard companies.
According to Pattison Outdoor Advertising, the company that leased the billboard space was purchased by a private buyer, but for privacy reasons the spokesperson did not add anything else.
St of the company.
John's account manager said that even he did not know the full story behind his client's roadside announcement.
Phil Quann said that the billboard buyer asked for privacy and that he had no details to share about the identity of the customer, the motivation or the status of the relationship.
"They want to keep it private and not release any details," Quann said in an interview . ".
Quann declined to share the cost of the company showing personal information, but said the customer purchased four posters with the same information displayed at different times.
Quann said KR was the first personal anonymous message he showed on the Pattison billboard in Newfoundland, but he heard there were similar examples in Nova Scotia.
It was an unusual sale, but Quann said there was no problem with the company sharing this information.
"This person wants to pay for it, so it's up to them.
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