news from the advertising industry - outdoor digital advertising

Accounting ■ Gap department of Gap Company
In San Francisco, the New York office of Wieden & Kennedy was selected as the leading agency for its global creativity.
Expenditure has not yet been determined.
Since the end of 2012, no Gap agency has been assigned creative tasks around the world.
■ HTC North America, Bellevue, Wash.
Part of HTC returned its creative account to GermanyA.
Deutsch's Los Angeles Division, Deutsch, part of the group of Interpublic companies, left the division last year and began working with part of WPP's Ogilvy global Los Angeles office.
Expenditure has not yet been determined.
The first new work from GermanyA.
Including commercial ads for HTC One (M8)
Actor Gary Oldman's smartphone.
Meyer, Grand Rapids, Michigan.
The company operates 204 supermarkets and Supercenter stores in Michigan and four other states, called Doner Media in Southfield, Michigan.
It is part of the donation department of MDC Partners, the media agency of MDC Partners.
Expenditure is estimated to exceed $30 million.
The account was previously processed by Empower mediamarketting in Cincinnati.
The Israeli tourism department hired Woo from Los Angeles as its advertising agency in North America.
Expenditure was estimated at $10 million.
The account was previously processed by Bodden Partners in New York;
Bodden or one of the principals worked on the account for more than 20 years.
Bob Winter has joined VSA Partners in Chicago as a partner and executive creative director and will work with Jim Toth, executive creative director
Executive creative director of consumer marketing practice. Mr.
Winter was the executive creative director of Crispin Porter & Bogusky, a member of Miami-based MDC Partners.
■ Donna Turner, president of Turner Entertainment and animation advertising sales, based in the New York office of the Turner Broadcasting System, due to the reforms that Turner Broadcasting has experienced in the combination of television and digital sales operations, appointed president of advertising sales for Turner.
The company says Greg De Alba, president of digital advertising sales for news and Turner, is leaving office soon.
Turner Broadcasting is part of Time Warner.
■ Nick Hynes, executive vice president, Engine Shop, New York, will move to San Francisco to lead a new office and oversee the agency's West Coast operations.
■ Laura leweitan joined the W2O Group as its first chief network officer, headquartered in the Atlanta office, representing three institutions: winemaking life, distorting Mktg and WCG. Ms.
The agency for the marketing and communications work of Leviathan, including horn and MRY.
Miscellany ■ as part of WPP, the Detroit team is Ford C-
The Max hybrid sold by Ford models the Cadillac ELR plug commercial "poolside"
The hybrid launched during the Winter Olympics sparked a heated debate about whether it was celebrating American professional ethics or kinggoism.
Commercial advertising for GM Cadillac division
Created by Rogue, which is part of the group of Interpublic companies --
Actor Neil McDonough plays a rich man.
The appearance of a handsome character, smiling praise the virtues of Americans who work harder than citizens of other countries.
The parody video features the sustainable development organization Pashon Murray, who delivered a speech spoof Cadillac ads praising residents in other countries for buying "locally grown food ", and promote anyone's efforts to make the world a better place.
S. advertising spending increased by 1 year on year.
According to a report from the WPP Kantar media sector, 2013 was 6% per cent compared to the same period in 2012.
Advertising spending increased by 0 throughout the year.
Kantar Media reported 9% and 2012 compared with American advertising expenditure continuous The fourth years Growth 2013 because Madison Avenue continue to from financial crisis in recovery.
Kantar Media said that the Media that received advertising revenue last year, including Internet display advertising, increased by 15. 7 percent;
Cable TV, up 7. 3 percent;
Outdoor supplies, up 4. 4 percent;
And consumer magazines. 6 percent.
Kantar Media reported that the Media, which lost advertising revenue last year, included Internet radio stations, down 15. 9 percent;
4 Local radio stations1 percent;
The smaller newspaper fell by 3. 8 percent;
And the national newspaper, down 3. 6 percent.
P & G ranks first among all US advertisers and costs $3.
Kantar Media said it grew 2 billion last year.
From 8% in 2012.
■ Campfire, New York, a creative agency created by the producers of the "Blair Witch Project", was acquired by SapientNitro, a division of Sapient, Boston.
Financial terms are not disclosed.
Campfire, known for its entertainment elements and promotional activities for entertainment brand advertising such as movies and HBO, will operate as a unit of SapientNitro.
■ The risk of Frish Manly in New York and cross in New York-
The management company has formed an alliance to provide services that focus on network security and reduce the risk of data leakage.
FleishmanHillard will handle tasks such as crisis management and reputation recovery, and Kroll will handle tasks such as enterprise network security and threat detection.
London WPP agreed to make three acquisitions under undisclosed financial terms.
In a deal through WPP Digital and Wunderman departments, WPP will acquire a majority stake in London's Cognifide, a Digital technology consultancy.
The other two deals involve Shanghai-based companies: Shanghai Egift design and production company, specializing in loyalty programs, and WPP will acquire the company through its JWT division and the xmlkt Group, marketing Service organization specializing in customer experience management.
■ New York Potter nowley, part of the Diversified Agency Services Division of the Omnicom Group, launched a professional service, AIM sports reputation management service, designed to provide university and professional sports assistance in areas such as ethics and brand management.
AIM will work with Curry, whose partners include former footballer and coach Bill Curry.
■ San Francisco JVST, a digital advertising company, was acquired by New York's CHR group.
Financial terms are not disclosed.
JVST will operate as an autonomous unit of the CHR.
■ Mood, Sao Paulo and Rio sold most of their shares to the TBWA global division of the Omnicom Group.
Financial terms are not disclosed.
Augusto Cruz Neto will retain the minority stake described as important in the institution and continue to serve as the chair of the institution.
■ The outdoor advertising department of the Spanish construction company FCC, Cemusa, was sold to JCDecaux in Paris for 80 million euros, a leading outdoor advertising company.
Cemusa operates in five countries
Brazil, Italy, Portugal, Spain and the United States
Design, build, install and maintain outdoor advertising platforms such as bus shelters.
■ Cinema advertising revenue totaled $0. 678 billion last year, up 6 year on year.
According to the film advertising commission, 5% in 2012.
The group also said it plans to launch a trade event with the theme "movies are never out of date.
■ Media advertising spending for gay and lesbian men is $381.
Growth was 4 million last year.
2% from 2012, according to the annual Gay News report from Rivendell MediaJ.