While the information at the annual e-entertainment fair is still hungry to get a hungry consumer about upcoming news or updates, the next social media presentations are as much as the content disclosed.
If the reduction in sexy news in E3 bothers players, they may have to get used to it.
One industry-leading executive said the top trade campaign did not monopolize the video game market as before.
"In our view, E3 has changed," Reggie Firth, Nintendo's president and chief operating officer of the United States --
Aime said in an interview with Canadian media.
"In the world before the internet, this is really the only opportunity to get media and fan attention, so you tend to talk about all the projects you are developing, even in two or three years.
Today, of course, Nintendo's philosophy is to talk about closer projects.
"Nintendo has not held a live press conference at E3 since 2012, but played a pre-
"Nintendo studio ".
Nintendo releases these clips, usually between 20 and 50 minutes, several releases throughout the year to highlight upcoming content. Fils-
Aime says advances in video streaming and social media have enabled Nintendo to release upcoming game announcements based on its preferred schedule.
"We would prefer to share information before launch," he said . ".
"We would rather surprise consumers once than repeat information on many occasions, even for many years.
It makes our behavior different from the past.
Still, publishers and developers have posted some of the most influential announcements at E3, including Nintendo.
This year's digital demo is based on an update to the expected game "Super Crush Brothers"
"Ultimate" is a burlesque featuring the stars of the Nintendo World and the main characters of other publishers.
Two years ago, Nintendo focused on
The long-awaited game The Legend of Zelda: The Breath of the wild.
Last year it made a noise through the demo of the Super Mario Odyssey.
But some of Nintendo's major products have not made their debut at e3 recently.
At the 2016 expo, the switch was not released with the "breath of the Wild", but instead officially released a trailer in October of the same year, closer to the system's release in March 2017.
In May 30, two new Pokemon games were announced less than two weeks before the start of this year's E3.
Although Nintendo tends to make meaningful announcements on its own schedule, Fils-
Aime said that when the company was thought to have missed its logo in the digital demo, he was aware of the impact of social media.
Sometimes disappointment is predictable, such as the lack of new information about upcoming games.
But sometimes social media anxiety seems to come out of thin air.
Online anger over the omission of the marginal Mario Universe character Waluigi in Crush Brothers
The Washington Post reported that the roster was so obvious.
"It surprised me," falls --
Aime said, "I think this highlights the way our content is connected to fans.
So, when it seems to them to be a little slight, they take it as personal.
"I think it's a sign of community passion.