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Petaling jaya: as consumers become more aware of health, they seek healthier beverage options, but still look forward to getting satisfaction from cool soft drinks.
An innovative beverage was introduced to meet consumers' desire for healthier choices, based on consumers' changing feelings about the consumption of flavored carbonated soft drinks.
Coke lovers can now enjoy their favorite drink without feeling guilty like the world --renowned cola-
Thirsty taste-
Quer has launched a new Pepsi.
It could be a zero.
Calorie products that do not affect Coke taste.
The new Pepsi does not compromise the taste and maintains the exact taste.
VP of Sdn ka Sdn Bhd marketing
President santaluban
Sundaram said, "advances in research and technology have created an unparalleled formula and formula that keeps Pepsi delicious and offers consumers a future of delicious Coke without calories.
The new campaign slogan, "drink the future now," is meant to represent how Pepsi can truly become a taste of the future.
Etika and Pepsi have ignited a futuristic approach to their creative activitiesof-the-
Box interactive advertising concept to increase the visibility of new products, exclusive Malaysia.
The first wave saw a number of huge billboards placed in different locations in the Basheng Valley, as well as product awareness through radio advertising, TV advertising, toll station visuals, digital billboards, broadcast live endorsements in-
Store promotions and movie ads that emphasize future concepts.
Etika has set up a huge outdoor exhibition in Wisma Damansara, Jalan Semantan, Kuala Lumpur, which has alerted Pepsi fans to the new Pepsi.
There is a countdown timer on the display with a drop cooler filled with Pepsi cola bottles, which dropped a few meters a day before its release on March 30.
An exciting route on this day
When the countdown reached zero, Wisma Damansara held a series of events where everyone had the chance to try out the new Pepsi.
The event also includes one-of-its-
Star advertising, designed for Star readers in the Basheng Valley.
A limited copy of the star will come with an LCD or sound chip that will tell or broadcast stories of future concepts.
Remove the sticker from the LCD to watch the video.
The LCD is rechargeable, so if it doesn't play the content at the beginning, it can charge to restore its functionality.
"We are very happy to work with the stars to bring the future to today's Malaysians.
"The new Pepsi is sold for 320 ml cans of 1.
5L and 400 ml PET bottles from all major retailers.