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online advertising market to touch rs. 3,575 crore by march 2015: report - digital advertising signs
With the increase of e-commerce advertising spending
The business, telecom, FMCG and consumer durable goods industries in India are expected to touch Rs.
A New Delhi report on Wednesday said it would reach Rs 3,575 by March 2015.
The "digital advertising in India" report was jointly completed by the Indian Internet and Mobile Association (IAMAI)
And IMRB International.
The online advertising market is locked in Rs.
By RS 2,750 in March 2014 and at a rate of 30% --on-year (y-o-y).
Currently, search and display are the top two contributors to India's total digital advertising spending, the report said. Of the Rs.
In the digital advertising market of RS 275 billion, search advertising accounted for 38% of the total in turn, showing that advertising spending for advertising was 29% and social media contributed 13% of digital advertising spending.
"Spending on video advertising will grow 2015 (
Compound annual growth rate)
56% and 12% of the overall market share of digital advertising.
In the fiscal year ended March 2014, the contribution to search costs was reduced to 30% of the total cost of digital advertising, I . e. contribution Rs.
825 crore for Rs.
"The 2,750 crore digital advertising market," the report added . ".
According to the report, advertising spending on mobile devices grew at a compound growth rate of 43% and social media grew at a compound growth rate of 41%o-
Touched Rs.
RS 385 and RS.
RS 440 in March 2014.
The total advertising spending of all media in India is RS.
RS 38,598 per year as of 2013on-
The annual growth rate is 12%.
Advertising costs 44% of the total on television, the highest.
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