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personalized ads coming to facebook - digital advertising screens
Tired of seeing ads that have nothing to do with your interests at all?
Facebook has launched a new feature that will target more personalized advertising.
From the United StatesS.
Over the next few weeks, popular social networks will tap the user's internet history and app activity to determine which ads appear on their screens.
At present, Facebook understands users' interests through activities on Facebook pages, such as their "like" pages and their content on their profiles.
However, in a statement on Thursday, Facebook said it would start using an interest --
Based on advertising-
Used by many other companies-
This will include information about the websites that users visit and the apps they use.
Popular live news: for example, if users have been looking online for new TV, the Tony Award fatal crane collapse trophy hunting documentary Women's World Cup, facebook ads may show them deals on TV.
It won't stop there.
"Because we think you are interested in electronics, we may show you advertisements for other electronics in the future, such as speakers or game consoles, to match your new TV, facebook said in a statement.
Every ad on Facebook has access to a new advertising preference tool.
It will explain why an ad appears and let the user add and remove interest so that they can have more control over the type of ad they see in the future.
"People want to know why they see ads they do online, and we think they should be able to understand the information collected about them and how that information is used, A facebook spokesman told CBS News in an email.
"On Facebook, we can now get this information from every ad we show ---
This way, if you want to improve your experience, you can understand why you see and act on each ad.
"For users who don't want to be interested --
They can choose based on advertising
Opt-out with Digital Advertising Alliance-out form.
However, each computer they use has to opt out.
It also does not apply to every company that uses interest. based ads;
Only those who participate in the Digital Advertising Alliance will be affected.
Choice is not of interest to mobile users
According to the operating system of the mobile phone, the ads on the smartphone will perform differently.
For iOS 7, go to Settings> Privacy> Advertising ".
For iOS 6, go to Settings> General> About> Advertising ".
For iOS 4 or 5, go to Settings> Privacy> Location Services ". For Android 2.
2 and above, users should go to their settings> Ad> Enable "select not interested-
Based on advertising.
"Ads make up a big part of Facebook's $2.
Revenue of 59 billion in 2013-$2. 34 billion.
In a revenue call to investors, the company also reported that mobile advertising revenue rose to $1 from $0. 881 billion in the third quarter.
The fourth quarter of 2013 was 25 billion.
In the first quarter of 2014, total revenue increased by 72% year on yearover-
A Facebook spokesman said ad revenue growth accelerated to 82% in the first quarter of this year.
Facebook users in the United StatesS.
Will be able to use the advertising preferences tool in the coming weeks.
The company hopes to expand the use of this tool to 1.
Global monthly active users will reach 19 billion in the coming months.
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