There was a lot of anger last week as data from about 50 million users on Facebook was used to build voter profiles and tailor-made services for them
Make ads and try to help Donald Trump get elected.
Despite strong opposition to Cambridge Analytics, the company was accused of deploying
Some of the discussions were not focused on getting the data.
The large amount of data the company relies on, which provides information about the user's relationship status and their educational history, is increasingly being used by political movements and candidates to target voters.
Most people are familiar with this phenomenon: you browse a pair of sneakers online, and when you read news or browse social media, shoes suddenly follow you.
It may take you a few days or weeks to shake the ad.
Imagine, but the face of Trump or Nancy Pelosi follows you, and when we get into the mid-term election season, you'll know what digital advertising will look like.
Political advertisers are expected to spend a record $1.
Digital advertising revenue rose from $1 to 8 billion this year.
2016 4 billion. Facebook users
68% of American adults
Volunteers their age, hometown and work, do they have children, where do they spend their holidays, do they like "Duck Dynasty" or "Will and Grace ", "or ask for the latest information from the local inseparable chapters or local Republicans.
Third, when you browse the internet
Party data tracker can keep track of your Internet activities and add other data to compile a large number of profiles for everyone.
"They know your IP address, the keywords you 've used, the other websites you 've been.
If you go to Fox News a lot, they know, "said Gordon Borrell of Borrell Associates, the company that tracks ad data.
While the data tracker will make a lot of information about your digital campaigns a bit anonymous in order to protect privacy, digital advertising companies can still use this information to match your IP address or social media profile.
Just want to reach 50-to 65-year-
Independent, elderly women who comment on free Facebook groups and are interested in environmental causes? That’s easy.
Want to show a candidate Video to Republican voters in their 30 s who are parents of the school
Do children have their own homes?
The campaign can do the same.
If an activity wants to use a digital target, there are several options. The more DIY-
Minded may make a message for specific potential voters in their race, and then use Facebook's powerful target feature to find those voters, searching based on geography, interest, age, gender, and political inclination.
The clue to your political inclination may be what type of news report you have posted, whether you have an SUV or an electric car registered in your name, and other smartphone apps you use
All the data Facebook provides to advertisers.
In pursuit of a more sophisticated approach, the sports payment data company, which includes companies that track people's voting records and party registrations, credit scores, shopping data, home ownership and other factors have narrowed down the voters they want to target.
Once they have a list, the campaign can upload the list to Facebook or other social media to have voters match their profile, which helps the data company determine how best to contact
California Republican House candidate Bob Hef, who paid for Cambridge Analytics during his campaign for the Los Angeles County Board of Supervisors to fail, told San Jose Mercury News that his goal was for those who were predicted to leave.
Road vehicle enthusiasts tell them about his record of supporting off-roadroad vehicles.
Digital advertising and data companies use the GPS information of their smartphones and can even mark the location of people in order to show them relevant ads later.
People who drive past a bridge may later receive ads on their mobile phones about higher tolls.
Or fans who go to the ballpark can receive ads from groups that support bond measures to help build a new ballpark.
In an extreme example of practice, it is called "geography-fencing,” anti-
Abortion groups send advertisements to women visiting family planning clinics across the country.
With so many people accessing social media on multiple devices, the event can easily identify the unique device id that people have access to smartphones, tablets and laptops multiple times a day.
During the 2014 midterm elections, political campaigns and groups spent less than 1% of their advertising budgets online.
According to Borrell Associates, a company that tracks advertising data, this share is expected to exceed 22% in 2018.
Many of these digital ads will be launched in California, and California is expected to have the most political ads this year so far.
Advertising campaigns are always looking for smarter ways to spend their precious money, and digital advertising is much cheaper than traditional TV, radio and mail advertising.
In addition, the amount of digital data associated with a person helps the event to customize their information, and metrics help them see if a person clicks on a link in the ad or watch the entire event video.
"It's too cheap and gives you a lot more feedback than an email," said Matt Shupe . " Republican advisers who helped manage Facebook ads for the last Republican National Convention.
"It gives you the opportunity to optimize and refine the information.
"Especially in the early days of the campaign season, before voters are bombarded with TV commercials, digital advertising can help campaign identify supporters, add them to mailing lists, and encourage them to donate or volunteer.
Many people are concerned about the impact of so many political digital ads and the data collection that makes them possible.
One of the concerns is that targeting targets can distort the reality of voters.
For example, if a campaign knows that a certain voter group is not responding well to negative ads, then when it continues to play attack ads elsewhere, it can only show them positive ads.
Privacy groups have been pushing for stricter controls over data collection at Facebook and other companies for years, and recent controversy has even prompted Facebook chief executive Mark Zuckerberg to say, he will have more supervision over the company.
If you are concerned that your digital campaign is being used for political advertising, here are some things you can try: Now that the practice of Cambridge Analytics is highlighted, an activity urging users to delete their Facebook account has already appeared.
You can do this, or you can take other steps to minimize Facebook's knowledge of you, such as lying about your personal information.
Use ad blockers or other apps that block third parties
Party tracking, recording your behavior through the Internet.
Browse in anonymous mode of Google Chrome, or use a virtual private network connection to increase privacy.
Read the event privacy policy before registering for a newsletter, visiting their website or donating money.
If you are required to contact a political group, app or mailing list by logging into your Facebook account, think twice.
If an activity volunteer knocking on the door carries a tablet, ask what data is being collected and why.