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programmatic as a significant digital revenue generator - digital advertising display
Star Media Group is pushing ahead with its digital program as it intends to stay ahead and strengthen control over digital space.
There are three types of revenue for the group, namely, digital advertising revenue, digital subscription advertising revenue, and platforms and services.
Chief Operating Officer Roy Tan said the group's goal is to earn 1 out of each of the above in the next few years.
As for the digital strategy, he said that it is related, among other things, to the strengthening programme (
Digital advertising)
Establishment of business and growth marketing team.
According to Zenith Media, two people
By next year, the world's third or 67% digital monitors will be sold in a programmed way.
The value of advertising sold in programming will rise from $57.
5 bil to $84 in 2017.
In 2019, the average annual growth rate was 21%.
In the first half of this year, digital revenue increased by 50% over the same period last year.
In this figure, 10% of the income comes from the programme.
"18 months ago, we started the programming department and set up our programming Data Lab.
This is important because we can help our customers buy advertising space digitally and improve their business.
"The shift to programming is essential because the group covers the top 50% of the audience in the country.
The potential for this business is huge and is an important source of digital revenue, "added tan.
A growth marketing team has been set up to help customers carry out their activities on the digital platform to achieve return on investment or take advantage of the group's media assets.
"The mantra promoted by the group is related to consumers, content and connections.
"We have built a bridge between consumers and brands, but use content as a way to drive this engagement," Tan explained . ".
Since the main source of income comes from the printing sector, will the group's digital strategy affect revenue?
He said there may be some impact in the short term, but as the trend progresses, more consumers will pay for digital content.
"This is not the journey that begins right away, it is the journey that is bound to happen.
"I am optimistic about this and digitalization will work for the group," he added . ".
Will printing make a comeback as digital news is more open to fake news?
Tan said that this is not the case of a particular media, but the quality of the content written, and the reader will be able to distinguish what is false and true.
Whether it's digital or print, brands that really stand out in terms of credibility and engage with consumers will be winners, he added.
Subscription to digital media consumption trends-
The new service, StarBiz Premium, was launched in the fourth quarter of last year.
Users of this service have been increasing since its inception.
StarBiz Premium is a collaboration between StarBiz, The Wall Street Journal and the Singapore Business Times.
In today's connected world, digital communication is no longer limited to indoor environments. From retail storefronts and transportation hubs to smart cities and hospitality venues, businesses are increasingly relying on outdoor digital displays to engage audiences, deliver real-time information, and strengthen brand visibility.
However, outdoor environments present unique challenges that conventional displays simply cannot withstand. Rain, dust, humidity, extreme temperatures, and direct sunlight can significantly reduce performance and lifespan.
This is where IP66-rated outdoor digital displays make the difference.
Education has undergone a significant transformation over the last decade. Traditional teaching methods that relied solely on blackboards, projectors, and paper materials are rapidly being replaced by interactive, technology-driven learning environments.
Schools, universities, training centers, and educational institutions worldwide are investing in smart classroom solutions that improve engagement, collaboration, and learning outcomes. Among these innovations, the Digital Podium has emerged as one of the most important pieces of classroom technology.
A Digital Podium is no longer simply a lectern for holding notes. It has evolved into a powerful teaching workstation that integrates computing, touch interaction, multimedia control, device management, and classroom collaboration into a single platform.
As hybrid learning, distance education, and smart campus initiatives continue to expand, digital podiums are becoming an essential component of modern educational infrastructure.
In today’s fast-moving business environment, traditional posters and static displays are no longer enough to capture customer attention. Businesses are increasingly turning to indoor digital signage displays to improve communication, promote products, and create more engaging customer experiences.
From retail stores and shopping malls to corporate offices, restaurants, schools, hotels, and healthcare facilities, indoor digital signage has become an essential solution for delivering dynamic content in real time.
At ITATOUCH, we provide high-brightness indoor digital signage displays with customizable hardware and software options, helping partners and businesses create tailored digital communication solutions.
Introduction: Why Traditional Interactive Displays Are No Longer Enough
As smart classrooms and hybrid workplaces continue to evolve, many organizations are facing a common challenge: traditional interactive displays can no longer meet the growing demand for visual clarity, intelligent collaboration, and long-term performance.
In education, teachers need smoother writing experiences, better visibility in bright classrooms, and seamless hybrid teaching tools. In corporate environments, businesses require professional video conferencing, high-quality presentations, and reliable systems for efficient collaboration.
This is where the next generation of premium QLED interactive flat panels makes a significant difference.
With innovations such as QLED Local Dimming technology, 4K UHD display, AI camera systems, optical bonding, and flagship-level processing power, modern interactive flat panels are becoming more than just displays—they are transforming into complete smart collaboration hubs.
In today’s competitive retail environment, attracting customers starts before they even enter your store. A high brightness window display is one of the most effective tools for increasing foot traffic, promoting products, and enhancing brand visibility in shopping malls, retail stores, restaurants, beauty salons, banks, and commercial spaces.
Unlike standard screens that appear dim under strong ambient light, ultra high brightness window displays are specifically designed for storefront applications, delivering vivid visuals and clear advertising content even in direct sunlight.
ITA TOUCH operates a 20,000+ sqm smart manufacturing facility in Shenzhen, equipped with dedicated production lines for interactive displays and digital signage.
We welcome factory visits, online inspections, and OEM audits.