NEW YORK —
When the toy fight city closes, customers mourn the loss of a lovely brand that evokes memories of their childhood.
On the other hand, retailers see an opportunity.
Companies such as Target, Wal-Mart and Party City have not given more land to online giants Amazon, but have added their products.
Now, before the key holiday season comes, they will be more focused on making their store a vibrant shopping experience.
This means creating play areas for children, providing demos of new toys, and holding activities such as scavenger hunting in stores.
Retailers are trying to grab a piece of the remaining nearly $3 billion from Toy R Us, which accounts for the United States. S.
According to the NPD Group, the toy market
Market research group.
Last month, Party City opened 50 toy City pop-
Stores featuring sixby-eight-
LEGO dinosaurs and other interactive displays.
Wal-Mart says 30 of its holiday toys are new.
Wal-Mart will also offer more toys.
Com a year ago
In November and December, the company's toy area will be renamed "the best toy store in the United States ".
"Starting from the end of October, Target will invest additional space in 500 stores near the former toy fight city store for large toys such as electric cars, adding nearly 200 products, including theater and musical instruments.
100 Target stores will see new layouts and fixtures in the toy area.
The company is also expanding the number of children's events.
Recently, it hosted a Lego Minecraft event featuring a treasure hunt.
At least one foreign toy retailer is looking into the US market. S.
The market after the demise of the toy fight city. Mexico-
World experience based on Distroller
Headquartered in Mexico and Latin America, retailers with more than 60 stores will open a third store in the United StatesS. in October.
It will be close to the United States. S.
CEO Daryn Fillis says department stores will replicate its model by opening stores in Mexico.
The center of the experience: parents and children have created their own adventure by adopting an alien baby who has delivered in the capsule.
"It's all about demonstrations, hands --
In terms of experience, "said editor Jim silver --in-
Head of toy review website TTPM.
"When you get a toy that you can touch and feel, it does bring a bigger sale.
These are experiences that shoppers like.
Meanwhile, it is reported that Amazon plans to distribute toy catalogues in its whole-food store.
The company declined to comment on the catalogue, but analysts said Amazon may increase its toy market share from 15 age points to 20 age points this year.
Toy sellers have been taking advantage of the plight of the toy fight city, but when the chain submitted Chapter 11 in the fall of 2017, the company stepped up its efforts and accelerated its pace, because the chain has announced it will clean up its business.
At the beginning of this year, Toys R & R had a market share of more than $800. S. stores.
It closed the last 200 stores at the end of June.
But until December, no one was able to replicate the hot-selling products that toy companies kept supplying to stores. 25.
In fact, the NPD expects sales in the U. S. to "evaporate ".
"It didn't release a holiday toy sales forecast, but others expected that the figure did not change compared to a year ago, when it rose by about 2 percentage points.
With reports of retailers closing down, shoppers have been nostalgic, and some analysts believe that this compassion has helped drive up toy sales in the first half of this year. U. S.
Toy sales increased by 7 percentage points to $7 from January to June.
9 billion, according to the NPD.
Toy sales rose 1 percentage point to $20 last year.
From 7 billion in 2016.
"I believe that the strong growth in the toy industry so far this year has at least been supported in part by sympathy for the loss of stores like Toys R & R," said Juli Lennett ,". Senior Vice President of the company's new products
The president and industry consultant of the toy company issued a statement.
"I think this brings an emotional response that leads to the overall purchase of more toys by parents.
Even FAO Schwartz is using this nostalgia.
The iconic toy store will reopen in Manhattan three years ago in November.
The store will be equipped with theater actors and will be equipped with new play areas such as mini grocery stores where children can buy wooden fake food.
In the other section, there will be a mechanic who will help the kids make a radio-controlled car.
FAO Schwartz will also bring back the famous oversized piano in Tom Hanks's movie Big.
"30-year-old Jessica McEwan, a huge fan of toy fight city, stocked up a lot of toys when the store was closed.
Although she said she plans to move toy shopping to Wal-Mart, Target and Amazon, she still misses her previous shopping experienceto.
"This is a blank space," she lamented . "
"This is a place dedicated to toys and babies. ”————————