London/HELSINKI (Reuters)-
Samsung Electronics has released a newof-the-
On Thursday, the range Galaxy smartphone in London Updated Apple's iPhone's most direct competitors with a larger touch screen and a more powerful processor.
South Korea's technology group earlier this year overtook Finnish company Nokia as the world's largest handset maker, saying the new Galaxy SIII model will be available in some markets around the world in June.
Samsung announced a record $5 last week. 2 billion (3.
2 billion)
Boosted by Galaxy's smartphone sales outpacing the iPhone, the company made quarterly profits.
In the first quarter, Samsung sold about 45 million smartphones and contributed most of its operating profits.
The new Galaxy SIII model will have a 4.
The 8 inch touch screen, the 8-pixel camera, will use the latest version of Google's Android software.
Analysts said the phone is expected to have a large-scale marketing campaign
Known as the official smartphone of 2012 Olympic Games in London
It is likely to generate strong sales, but many of them are not excited about this release.
"This is not an eye --
"Capturing devices that will overwhelm consumers," said IDC analyst Francisco Jeronimo . ".
The blue lights at the Central London launch site echo the cold rain outside, as well as Samsung's natural background sound that inspired the design, resulting in a rather soft atmosphere in the room. Won-
Pyo Hong, head of product strategy for Samsung's mobile business, said it expects Galaxy SIII to sell more than 20 million units from its predecessor, SII.
"We certainly hope so.
Our partners are more interested, "Hong said in an interview with Reuters.
Even if Brand awareness is already high, the marketing budget will increase, he said.
"We need to invest more money in marketing to meet the interests of consumers and meet the requirements of our partners," he said . ".
Analysts said that given the Galaxy brand, the carrier's sales support and heavy marketing, the new device is a huge challenge for competitors.
"Samsung must make the most of 4-
Before Apple changed the game again with the next iPhone, the Galaxy SIII had a window of opportunity for five months, "said Jeff blabel, analyst at CCS Insight.
The new Galaxy will be quad by Samsung-
The company hopes the core microprocessor will also be used for phones made by HTC and Motorola, as well as Apple, its largest component customer.
Exynos 4 Quad based on British chip designer ARM Holdings Cortex A9 technology is able to do more tasks in less time
For example, streaming video can run on one core when other core update applications, connect to the web and scan viruses-
Check at the same time.
High monopoly of Apple and Samsung
Terminal smartphones are not expected to be threatened this year or next.
"Samsung is now the only company that can compete with Apple and challenge it in the smartphone space," said Jeronimo of IDC . ".
Samsung shares hit a lifetime high after the IPO
To push its market value to $190 billion (
117 billion)
It's 11 times the size of Japanese rival Sony, but it's still the third most valuable company in the world, Apple.
In sharp contrast to it is Nokia's share price.
As Microsoft recovers its wealth in the lucrative smartphone market,year low.
Nokia said last month it will be the first
Half lost in trying to transform the product line.
Technology research firm Ovum said in a report on Thursday that it expects Microsoft to use its Windows Phone as a related smartphone platform by 2017.
Nokia chairman at Thursday's annual meeting
Designate defended the group's turnaround strategy and investors lost patience with its catch-up efforts.