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Actor Sir Ben Kingsley supports the campaign to raise money for an independent film in north Oxfordshire.
The chipnorton Theatre is hoping to raise £ 20,000 for the purchase of a new digital projector.
Kathy Hill of the theater says they have to replace their 15-year-
Continue to use old projectors as cinemas.
The Gandhi star who lives nearby described it as "a gem worth fighting ".
The rapid change in the film industry means that cinemas are becoming more and more difficult to obtain a range of films in the old 35mm-reel movie format.
The new digital projector will enable cinemas to play movies sent in DVD format and allow them to broadcast live sports events.
MS Hill said the film companies were forced to make an appeal because they did not anticipate the pace of industry change, but she was pleased with the response already made by the campaign.