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smartphones push uk online ad revenue past £5bn - digital advertising display
According to a new report, UK smartphone advertising revenue grew 10 times faster in 2012 than other online platforms.
Although it is still relatively new
The department currently accounts for only a tenth of total advertising spending, breaking the 5bn barrier for the first time.
Internet advertising agency (IAB)
According to a PwC study, online advertising spending reached 5. 42bn in 2012.
Overall advertising spending on the Internet has surged.
Last year, 5% of consumers spent more time on smartphones and tablets.
Using data from companies that provided information the previous year, the study said Internet advertising spending increased by £ 607 in 2011 and about £ 323 due to the increase in mobile advertising.
Britain is at the forefront in shifting advertising from traditional areas such as newspapers and radio to the Internet. A high take-
The rise of broadband, the rise of smartphones and tablets, so that users can access the internet at any time.
"Advertisers are increasingly buying integrated ads online and on mobile devices, rather than seeing mobile as an afterthought," said director of research and strategy at IAB Tim Elkington . ". About two-
As of December 2012, more than 30 adults in the UK have smartphones, and mobile advertising currently accounts for nearly 10% of all digital advertising spending, compared with about 1% in 2009.
In 2012, video advertising grew 46% to 160, accounting for 12% of online and mobile display screens.
Demand for mobile ads may increase after the next auction
Earlier this year, the new generation of 4g radio waves will provide more than five times faster than the 3g service.
These services will make the Download High
Resolution video is easier and supports much better
Task assignments on the latest smartphones and tablets.
EE, the UK's largest mobile operator, said it is already expected to register 1 million customers for 4g services by the end of this year.
The consumer goods industry has replaced the financial industry as the largest consumer group in digital display advertising.
Accounted for nearly 16% of display advertising spending in 2012.
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