social media sites like facebook take in lion's share of federal ad dollars - digital advertising screens

OTTAWA —
New data show social media sites such as Facebook and Twitter now account for the majority of federal advertising revenue, thanks to the increasing use of digital advertising by government departments and agencies. Of the $39.
Last year, the federal government spent $2 million on government advertising.
Digital advertising 2 million-
The total budget does not include approximately 46 of the cost of production.
For the first time in history, social media advertising has occupied the largest share of digital consumption --
43 cents, about $7. 8 million.
"Canadians use more digital platforms and are more frequent, so they want their government to communicate with them on these channels," the government's new advertising campaign annual report said . ".
"Each department has a creative organization for them and (advertising)
The record company that "spreads their creative wings.
"Ads on Twitter, LinkedIn, and Snapchat take a prominent spot in the government's digital ads for £ 2017
Fiscal year 18, but the vast majority73 per cent —
Part of the government's social media spending went to Facebook.
According to the report, statistics show that Facebook's share of Internet users in Canada has reached 75, twice that of Twitter.
"In addition, Facebook allows niche --
"The goal is clear and its participation rate is generally high," the report said . ".
"On the other hand, Twitter is more used for 'breaking news' and has limited target choices.
Meanwhile, last year was the lowest amount spent on traditional advertising channels such as newspapers and television in the past decade.
The printing plant earned about $570,000, while the station earned about $392,000, or about $1.
The advertising budget is 4 and 1 respectively.
Television advertising has long been the government's preferred advertising medium, receiving about 11 copies.
Last year, $4 was spent on advertising. 5 million.
The shift from television to online was the result of a policy change in 2016, with federal organizations adopting digital television
The first method of communication.
Federal officials have yet to respond to requests for comment on digital advertising strategies.
Bob Cox, president of Canadian news media and publisher of Winnipeg free media, said he was concerned that the policy not only hurt traditional media such as newspapers, but also meant that some of them were mainly elderly and Canadians did not see federal information.
"Whenever something new comes up, people flock to something new and ignore the old," he said . ".
"We 've been arguing, and we feel there's a reason to make those arguments, some of them are found on social media, some of them can be found online, and some of them can be found in traditional newspapers.
People did not leave in a hurry from the newspaper.
We still sell a lot of newspapers in Winnipeg.
Cox is lobbying the government to spend more money on advertising in traditional media, he believes
The first marketing strategy iskilter.
"They forget a large part of the population, almost all of them over 55 years old, who have no access to these people, who pay attention to the newspaper or trust the newspaper.
So while they might be able to reach out to some people effectively, it's not the only way to reach out to people, it's also a disturbing place I 've found, it's bad marketing.
Cox did say he believes the government has shifted some of its spending to newspapers as part of Ottawa's attempt to help the struggling news industry.
The Liberal Party also plans to launch nearly $0. 6 billion in new tax credits and incentives for the Canadian news industry over the next five years.