space invaders: how advertising penetrates people's lives - outdoor advertising

Jordan seller hates outdoor advertising.
"If you live in a city, your rights to public space and how to use public space are inherent features of your living environment," said Mr. Selle, an activist in public relations activities.
Many people agreed, he said.
"I found an angry public wanting to see fewer or no ads at all," he said . ".
"Then there is a group of entrepreneurs, real estate owners and advertising business owners who enjoy the current public space development system.
"Public space is different from personal space. the narrow definition of personal space can be regarded as" emotional space ".
According to Bob Somer, a professor at the University of California, the sting area around the human body is "their space ".
In contrast, public spaces consist of public areas or shops or restaurants such as streets or parks.
More and more people are trying to protect both.
In the broadest sense, people try to protect their private space with tools such as baby badges on cars, and do not post signs on their garden gates, also do not post spam signs at their front door.
It is more complicated to prevent electronic intrusion or harassing calls, so people tend to ask companies for help.
The software provider provides spam filters, while millions use telecom services to block unsolicited sales or marketing calls.
Public unease, however, does not prevent companies from trying to make money from the control space.
Take London's hotel industry as an example, where people with the most money can get the most space, ranging from £ 11 per night at the age of 22sq-m, 14-bed, mixed-
Sex hostel, 1 night in Lanesborough 14,000-380sq-
Signature Suite M.
Free spaces like bars are always part of a wider package that attracts specific customers.
For example, the Legoland Hotel in Windsor provides adults with an open bar area overlooking the central stage and the children's play area.
However, the company is not satisfied with charging for space, nor is it satisfied to sell unwanted flyers or call you through your door while you take a shower.
In public places around the world, companies are chasing the attention of consumers, invading through their ears, noses and eyes, constantly attacking them with sound, smell and visual props.
All the senses can be manipulated to try to change the mood of the consumer and in turn buy interest and opinion on the quality of the product.
According to Martin Lindstrom's brand awareness, about 83% of the marketing budget is focused on the eyes.
Stimulating the two senses, brand influence increased by 30%, and the third increased to 70% when added.
In addition to visual tools such as advertising posters, the way companies use smells and sounds is not obvious.
According to Andreas Keller, research assistant at Rockefeller University, the sense of smell "has a direct connection with the emotional brain, unlike other senses ".
From an evolutionary point of view, the emotions that smell causes are disgust and fear
Whatever the opposite of these emotions is
Social or sexual emotions.
"What is related to these behaviors is a very basic value judgment --
"Safety of contact", "safety of eating", "safety of surrounding" and "safety of sex ".
"The company knows this very well.
For example, the US company Inscentivation has a scent that can increase the bet on casino slot machines by 45%, although the British company Bodywise treats bills with a scent, according to Aroma, this makes it more likely to pay 17% for the bill, but Constance class, David House, and Anthony ·
Keller says other companies may do similar things, though he "has no evidence that smells are being used by Apple, Starbucks, Abercrombie & Fitch or casinos --
Other than that, I can smell it ".
"Apple won't tell you what scent they're using and how it affects their bottom line, because that way you can spray any computer with their scent and turn it
"The use of canned music follows a similar theme.
"If you play slow music in the supermarket, people tend to browse more slowly and watch more products.
So they spend an average of 10-
"There are 20% more," said Adrian North, a professor at Curtin University . ".
In addition to retail, LA Fitness Latin American music at Moorgate pipeline inspires people to take Zumba courses.
The London Metro prefers the classical atmosphere and started an attempt at Elm Park seven years ago.
It now plays calm classical music on more than 65 radio stations on the Internet.
But it is impossible for market participants to win all the victories.
Tired of "It is impossible to find a place to eat, drink or shop without being unpopular, inevitable and unimpressed --
Music, Nigel Rogers, and some of the same people
People with ideas set up the movement organization Pipedown in 1994.
"I doubt whether pipe music really works in the long run," he said . ".
"It's like when Crows get used to them, the Scarecrow needs to be replaced frequently.
Young people will get used to canned Mozart.