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st enoch shopping centre in glasgow set for giant screen - outdoor digital screen
One of Scotland's largest shopping malls will have a huge digital outdoor screen installed. The 12. 8m by 6.
The 1 m HD screen will open later this month at the San Enoch center in Glasgow.
Media company Ocean Outdoor is installing the technology, which has been introduced elsewhere in the UK.
St Enoch said it would be Scotland's first all-sports digital outdoor screen.
It also claims that the technology will help boost High
2014 Commonwealth Games and other events in Glasgow. Susan Nicol, St.
"In addition to the fact that the new screen will provide advertisers with obvious business potential, we also see great opportunities, culture and citizen information to use it to showcase the community," said the managing director of the Enoch center.
"We believe that the screen will provide a great interactive tool for visitors who come to Glasgow for activities such as the Commonwealth Games and Mobos.
"However, we have to think creatively about how to best utilize the viewing time allocation outside of the advertising broadcast time to ensure that it is effectively used to show many attributes of the city.
Stuart Patrick, chief executive of the Glasgow Chamber of Commerce, said: "This is a good use of the public domain, although the decision to install the first Scottish screen in Glasgow shows the city's position throughout the UK.
"This is also a great place to show for 2014 Olympic Games, attracting a large audience to our retail center.
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