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A new Star Wars movie may appear.
For months, the owner of the movie chain has been salivating for the potential unexpected harvest of Star Wars: Force awakening.
"Now, they are preparing to make money when they release the first Star Wars movie in ten years on Thursday night.
Full coverage: Star Wars: The Power of AwakeningJ. Abrams-
The director's space opera will certainly emerge in large numbers.
But how much remains to be seen.
According to the pre-review-
Released an audience follow-up survey, the new photo could hit $0. 18 billion to $0. 22 billion in Sunday box office revenue in the USS. and Canada.
Analysts say it could eventually bring $1.
In its global operations, between $5 billion and $2 billion.
Hollywood is waiting to see if the Force Awakens can set a new benchmark for the film industry, after Universal Pictures's Jurassic World broke the country's biggest box office record for $208.
00 million on June 8.
With the help of the early box office surge, even at 2 and 5 in the morning, theaters have been selling screenings. m.
In order to satisfy the audience's appetite, the theater has been increasing its screening time around the clock.
"It's actually right here, and it's a bit strange," said Mike Sheryl, chief creative officer at the theater chain Alamo drawing house Cinema. "It's crazy.
We sold out the show in the middle of the night.
We have never seen such a demand.
"Theaters across the country will be open 24 hours a day on the opening weekend and fully staffed.
Some started the Star Wars marathon at 4 in the morning. m.
Fans will watch the first six films of the series before watching The Force Awakens on Thursday. Walt Disney Inc.
Helped a lot with the revival of the Star Wars series, launching an ongoing marketing campaign to attract the franchise's core fan base, and tap nostalgia for the original trilogy, which began in 1977.
Records are expected.
By mid-term, $50 million in pre-sale tickets were broken
This total has certainly increased significantly since November.
On Monday, Disney held a global premiere in Hollywood, screened the film in three theaters and closed four blocks of Hollywood Boulevard, and after the celebration, the hype reached a new level.
Comments haven't been posted yet on Tuesday, but social media posts from early movie watchers, including celebrity guests, were very positive.
This is a good sign for the movie box office.
Paul Dergarabedian, a senior media analyst at entertainment data company rakrak, said the office outlook.
"Disney will definitely take a collective sigh of relief," Dergarabedian said . ".
"It's very important that the film has felt the love of social media.
"Disney and cinema chains have done almost everything possible to fill as many seats as possible, including promotions offered in certain theaters.
For example, AMC theater is issuing new "Star Wars" posters to those who buy tickets for the Imax 3D movie from Sunday to January. 10.
In a quirky example, the Alamo drawing room launched a Star Wars-themed dine-
Designed as a menu for the Millennium Falcon.
"At this point, you're really talking about the ability of the theater industry to sell tickets and get people to sit," Bruce Nash said . ", President of Nash Information Services, a film industry research firm.
The theater is also taking additional security precautions for the grand opening, which is expected to attract a large number of fans dressed up, some of whom have been camping in front of the theater since December. 8.
After the shooting in Aurora, Colorado, theater safety has been a topic of concern.
2012 and Lafayette in Los Angeles, in July.
AMC, second in the country
Costumes will be allowed in the largest chain theater, but masks, masks or fake weapons will not be allowed (
Light Military knives are allowed, however). High-
Terminal cinema company ArcLight Cinemas sent an email to customers last week saying it is not allowed to carry large bags, masks or props that may have potential safety hazards.
Theater chains are counting on Star Wars to help drive the industry to record levels of business this year and strengthen the habit of visiting the theater as it faces more competition from home to watch entertainment.
"Everyone is expecting Star Wars to be a huge blockbuster at the box office, but I think there is the potential to do more," said Adam Allen . ", AMC Entertainment's new chief executive.
"It will remind people that going to the local cinema is a great way to spend the night with family, spouse or other important people.
"For movies that come out on December, $0. 18 billion or more weekends will be unprecedented.
The biggest opening ceremony of the month was The Hobbit: An Unexpected Journey, with a box office of $85 million in 2012.
If Star Wars succeeds at $2-
It will join a club that includes only Avatar and Titanic.
It is not clear whether Star Wars will succeed in pushing domestic box office revenue to an annual record of $11 billion.
At the beginning of this year, analysts generally predicted that the industry would reach that level, but the box office fell behind in October and November.
As of this week, box-
Office income in the United StatesS.
Canada totaled about $10 billion.
Even at a record pace in 2013.
"We are on par with the record box office," Dergarabedian said . ".
"In North America, we have 15 to 16 days to make billions of dollars, which is not a trivial matter.
Richard Verrier, a staff writer at The Times, contributed to the report.
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