stark underground space at world trade center will host a riot of ads - digital signage displays

The new World Trade Center is being deprived of contact with the World Trade Center, which was attacked, inch by inch. 11, 2001.
There's no reason.
Who would want to work or shop where 2,753 people were killed? The trident-
The iconic shape columns of the wreckage are housed in a glass pavilion, which makes it difficult for them to see from the outside.
The shabby "sphere" sculpture in the trade center square was moved to the battery (
Though it may come back).
The panels on a nearby damaged pedestrian bridge are being replaced.
The most recent erase took place on the main wall in the east.
West underground gallery connecting San Diego Calatrava transport hub and Battery Park City.
Most of the wall was footprints of the former World Trade Center, the first building to be hit by a hijacked jet in the attack.
The footprint also defines the edge of the National September 11 memorial North Chi, which is about 25 feet behind the gallery wall. Until mid-
The wall is a large piece of undecorated white marble.
Pedestrians may not understand the symbolic meaning it implies.
However, its spartan solemnity seems to acknowledge the power behind it.
Now a huge electronic billboard is taking over the walls. Gigantic.
The tip of the nearby Trinity Church is as high as 280 feet.
9 and a half tall.
The LED display can work at any time.
Sometimes dynamic;
Sometimes static.
Fortunately, it will remain silent forever.
Billboards are part of Westfield World Trade Center, a luxury shopping center that will open in the World Trade Center Transportation Hub in August.
The center of the mall is Sir.
The bird-like Oculus of Calatrava
Its underground branches include the East. west gallery.
Because the gallery was open to the public in 2013, there was no commercial decoration for several years long before retail tenants opened their stores.
But the operator of the Westfield World Trade Center said it had never intended to stay that way.
"The digital signage network across the facility has always been part of the retail program," Westfield Corporation said in a statement . ".
"The goal is to integrate physical and digital experiences throughout the facility. "As for 280-foot-
Westfield states, "Our goal is to create 'interesting moments for those who cross the East'west gallery.
"How does the public reflect on the history of illuminating the walls with advertising, store promotions and art, culture, news and information programs?
Isn't that disrespectful?
Westfield does not think so.
"Westfield is a partner of the Memorial and Museum foundation in September 11 and deeply respects the site and its history," the company said in a statement . ".
"There will be no digital media (
No screen or other signage)
Facing the memorial, Westfield has and will continue to be sensitive to the memorial. ”And yet.
At the street level, respect the footprint of the original trade center tower.
They defined the edge of the two swimming pools in the Memorial Hall.
They are the framework for the names of the victims.
They are respected at the grass-roots level.
These footprints cover glittering aluminium, helping visitors to visit the National Memorial Museum in September 11 learn about the location of the building.
However, in the gallery between these two levels, one edge of the footprint of a World Trade Center will now become high
Energy Marketing equipment. Mr.
Calatrava's rendering of hub does not show any ads on the Billboard scale.
Although he did not say anything publicly, it is hard to imagine that he would not be frustrated with Westfield's signage plan.
The New York and New Jersey port authorities, which built the gallery, are mainly concerned about the fact that there is no clear political or sexual material on the billboard. (
These two are often confused. )
Westfield said the agency could veto "content" but it is not expected to have the issue.
The National Memorial Hall and Museum of the World Trade Center Foundation's non-profit organization, September 11, does not object to billboards.
In fact, the foundation said that during the annual memorial period in September, it may work with Westfield to display "content" on digital screens elsewhere in the center ".
Somewhere under all the content, something real will be lost.