BlueKai partnership gives Synacor advertisers and consumers a richer experience of location-based related advertisingTargeting, TV-
Watch, search and discover while expanding advertiser's TV purchases to online and mobile BuffaloY.
Cupertino, California, Jan. 29, 2014 (GLOBE NEWSWIRE)--Synacor Inc. (Nasdaq:SYNC)
Digital advertising leader, running 40 popular quality entertainment sites for 21 million consumers, is next-
Root launch page, family creativity, award-
Win in TV solutions and cloud
Identity-based management (IDM)
Service, announced today to work with blue Kay, the only independent data management, analytics and activation SaaS solution in marketing.
Data Management Platform (DMP)
The first and third-party audience data will be used to power the traditional and programmatic purchases of Synacor's agents and large-brand advertisers in the fields of retail, finance, entertainment, automotive, technology, etc.
BlueKai's DMP will help Synacor and its advertising partners eliminate speculation about the target audience by using deeper customer insight and automation.
Synacor's partners bring their own audience, Intel, and leverage the target attributes of the blue Kay audience market to better identify consumers and provide targeted relevant information to participating audiences
Through cooperation, Synacor is able to provide advertisers with the perfect extension of TV to crossplatform.
Taking advantage of Synacor's unique position in the TV's ubiquitous and entertainment ecosystem, advertisers can now use user data points such as entertainment type preferences, copy the successful postal code and daily viewing habits of advertiser TV purchases on various digital platforms including online and mobile.
"Blue Kay's goal is to provide advertisers with a way to create a more valuable personalized experience for their consumers through smart applications of big data.
Our unique, proven platform will allow Synacor advertisers to target their audience as never before, "said Blue Kay global sales SVP John Sedlak.
"When Synacor supports its digital advertising product, we are pleased to work with it, especially as the data continues to play an important role in targeting and audience segmentation, programmatic advertising continues to escalate.
"Synacor and BlueKai signals strengthen focus on delivery solutions premium impression advertisers, leveraging efficiency and automation traders and realitytime bidding (RTB)
Combine the complexity of deep data.
All indications are that programmed purchases are erupting.
In fact, by 2017, programmed display advertising spending in the United States is expected to reach $17 billion (
Magna global, 2013).
Data Automation-
Ron Bernstein said: "Driving ad buying is the trend now, and Synacor aims at the main audience online by providing advertisers with an unparalleled tool, standing at the forefront of programming trends, synacor's senior vice president of advertising sales and operations.
Working with the best peoplein-
Top-notch data management and target partners like BlueKai will help Synacor bring advertisers one step closer to elusive goals --to-
Relationship with consumers
Connect consumers with the content they search for and the ads that make the most sense to them. "Consumer-
Control PrivacySynacor will "ad selection" icon or link, consumer choice
The outs will be cashed in real time, while consumers who opt out of the data will not see targeted sponsored adsdriven re-
Positioning through the consumer selection page.
For more information on the opportunities for digital advertising in Synacor, please visit here or send adsales @ synacor by email. com.
About the white of SynacorSynacor-
The label platform enables cable, satellite, telecom and consumer electronics companies to provide television, digital entertainment, cloud services anywhere
Terminal based on service and application
Consumers of multiple devices, strengthen these relationships while engaging in monetization.
In addition, Synacor provides digital advertising inventory for brands who want to reach their audience in a customized, targeted and programmatic way. Synacor (Nasdaq:SYNC)
Headquartered in Buffalo, New York, with technical centers in Toronto, Ottawa and Boston, and advertising sales offices in New York, Detroit and Los Angeles.
For more information, visit synacor. com. All Media. One Place. Any Device.
About Blue Kay big data marketing.
BlueKai data activation systems enable marketers and publishers to leverage the knowledge they know to drive their work, translate insights into actions, and improve efficiency and performance in marketing.
Through data activation, our business
Level SaaS solutions bring together scattered data sources to drive omni-
Channel data aggregation and positioning.
Lankai's customers use data to analyze, promote, optimize and monetize their audience, a way that they could not have used before and a "data liberation" approach by lankai, your customized data breakdown is available anywhere and is not limited to any single channel.
Blue Kay has been providing big data.
Since 2008, there have been more marketing solutions for the world's top 500 brands than any other data platform. Forward-
This version includes some forward-looking statements
Statement in the sense of the Private Securities Litigation Reform Act of 1995.
These statements are based on current expectations or beliefs about Synacor management and are influenced by uncertainty and environmental changes.
Due to changes in economic, commercial, competitive, technical and/or regulatory factors, the actual results may differ materially from the results expressed or implied in this statement, and other factors that affect the operation of Synacor's respective businesses.
More detailed information on these factors can be found in the documents submitted by Synacor to the Securities and Exchange Commission, as applicable, including their respective quarterly reports on Form 10Q.
Synacor has no obligation to update or change their respective forwarding and expressly disclaims any such obligation
Reports can be viewed for new information, future events, or other reasons.
Contact: Media Contact: Synacor Contact: 646-Vice President of Communications, Meredith Roth-380-
5141 press @ synacor.