tactile marketing: the new killer app in healthcare? - interactive digital signage

Written by Shauna Garshon, President, Digital company BrandperxIn
Centered on the 21 st century world we live in now, communication seems to have distanced itself from the actual "conversation" and ventured into Africa
Audio forms such as email, text, and digital information.
That is why when you walk into the office of most doctors today;
You were overwhelmed. of-
The nursing company communicates information through the digital video display in the waiting room, the ipad in the examination room and the interactive wall panel of the entire facility.
However, the doctor's office is the last two-
Voice communication and educational tools are actually welcomed by both parties as there is trust and personal connection between doctors and patients, which makes this "old school" thinking possible.
For RX and OTC point, this can have a lot of impact --of-care marketing.
A recent survey by the Robert Wood Johnson Foundation found that when doctors share information with patients, a conversation between doctors and patients began, building trust and leading to more motivation
In addition, it makes patients feel more empowered and more willing to discuss topics that may be difficult for them.
This open dialogue between doctors and patients creates an ideal opportunity for companies to obtain important information about their products to the public in a way that has proven to be more effective than digital means.
One-on-one conversation by authorizing doctorson-
Working with patients to understand the relevant RX and OTC products, treatments and services, you can ensure that the information is delivered, rather than wanting them to post information or notifications on a phone, tablet or office digital signage.
Also, unlike seeing something on a screen or logo, if patients want to know more or have immediate questions, they just need to ask questions instead of going through any website, contacts or digital channels are listed on other platforms.
Today, doctors and their staff play a key role in the education of patients more than ever before, which includes introducing them to some of the latest treatments, make your own health journey smarter and more comfortable with technology and products.
At Brandperx, for example, we provide a patient activation package procedure that hangs in the examination room and initiates a conversation between the health care provider and his or her patient.
The package includes the brand's starter kit, which includes information, coupons, and samples, making it easy for doctors to find and share these resources directly with patients and talk openly about what's inside.
Imagine a mother-to-be visiting her OBGYN and noting that the patient activation kit or healthcare provider shown in the office brought it to her after the exam.
The bag is handmade.
Delivered to them by their trusted supplier, generating a strong implied endorsement and positive brand discussion.
Research has shown that this has led to greater participation in the product, and the advice of doctors has prompted consumers to take the road to purchase.
In addition, doctors know more about these products and recommend them more often in the end.
Of course, capturing the interests of patients often depends on which generation they come from.
Talking to millennials is different from discussing things with a Generation Xer, baby boomers or older patients, which is why doctors-
Their support staff.
It should be understood how best to get in touch with everyone.
Millennials don't like to waste time.
They want their information to be fast and accurate.
Before making any purchasing decisions, this generation is also used to reviewing options with transparency and details.
The doctor should mention this product very quickly, why does he recommend it and talk about why it is better than other products.
He may also need to point out the direction of some digital reviews as millennials like to read Internet reviews.
For baby boomers, longer conversations with more questions should be expected.
This generation is eager to learn and appreciate a faceto-
Not just an email, but a face-to-face conversation.
Doctors should discuss the benefits of the product more deeply than millennials, and be prepared to give them statistics or any data they may have.
Traditionalists born between the ages of 1922 and 1945 are more skeptical about technology and are unlikely to be persuaded by digital signage and information.
They like details and want more than fancy things.
It is best for a doctor to start with an ordinary anecdote or story about someone who finds the product successful, capture their interest and create a reason to try it yourself.
In this case, the old saying "Speaking is cheap" is wrong.
Help doctors and their staff to open discussions and further establish in-depth contactsof-
The message of care delivered in this way becomes a new "killer application ".
About the authority, he is president of Brandperx.
As a healthcare provider and representative of pharmaceutical companies, Shauna, with more than 20 years of experience, has established and managed the country's largest network of nursing marketing to serve many pharmaceutical and CPG customers.
About the fifth year of Advertising Week EuropeNow, the European Advertising Week is a mix of inspiring thought leaders, entertainment and special events celebrating the industry and its people.
On March 24, for a week, the brightest leaders from the marketing, advertising, technology and entertainment industries joined forces in London to share their vision, passion and best practices.
From seminars and seminars hosted by some of the greatest people in the industry, at London's most iconic venues, at night Advertising Week, world-class entertainment is Europe's premier event.