tap into the power of a powerpoint storyboard: want to produce evidence that captivates jurors, makes complicated ideas easy for them to understand, and seamlessly complements your case themes and verbal delivery? turn on your computer and open your power

They say a picture is worth a thousand words, but in the first Wix test in the country last year ,(1)
The value of 253 photos is far more than that.
They told a simple and clear story that helped persuade jurors to award the plaintiff substantial damages.
Despite the news media's claim that multimedia presentations are "incredibly functional "(2)
And "write the script carefully "(3)
It is made with common software tools you may already have.
Nowadays, it is common to show evidence on a court, projector, or computer screen.
However, many experienced lawyers have had to fully incorporate these new tools of evidence into their trial strategies.
Some have expressed reason to worry that the use of presentation techniques in the wrong way may result in a "show" at trial, distracting jurors from the information.
Others may have tried using these tools, but have yet to find a perfect combination of them with their verbal expressions.
On the other hand, the risk of not using display technology, including being perceived by the media
Savvy old juror
Outdated.
Of course, it is possible to be replaced by other lawyers who use the projected media in court more effectively than you do. The solution?
By creating PowerPoint storyboards, guide jurors on the road to persuasion at their next trial. (4)
This innovative display technology-
This is more attractive than a regular presentation created using Microsoft Office powerpoint software ---
Will help jurors see the big picture, make it easier for them to understand complex ideas, and keep their attention through long Gore.
You may have seen your regular powerpoint presentation so far, and may even have made some of your own.
To create one, you usually open a pre first-
Design the template, then type in the line of text and add the drawing in each "slide.
"Then, repeat the process using the same template for the rest of the demo.
The result is a series of slides. -
As a traditional 35mm slide show--
This looks similar in style but is linked to a story.
The business community has learned the hard way this method usually produces information --
A heavy demonstration that promises to bore the audience. (5)
In contrast, the PowerPoint storyboards show different visual "frame" sequences that are as closely connected as the afilmstrip.
Each visual element is designed on top of a clear, organized, persuasive story structure and seamlessly complements the oral expression of the lawyer.
The technology allows simple graphics to flow across the screen, helping jurors remember the information and apply it to decision makingmaking.
In an increasingly media world, the big picture
The language that jurors can understand is the visual effect of saturation.
The progress of the trial statement allows you to present your case to jurors using the media they are familiar.
Many jurors create images themselves.
Digital cameras, computer software and dedicated printers are getting cheaper and cheaper, making many people who were once just media consumers a media producer.
However, regardless of their graphics expertise, jurors want a high production value for all their experiences, including those in court.
Using graphics in court is no longer a good thingto-
There are options or something to add "pizzazz" to your exhibits ".
Substantialresearch supports the effectiveness of using graphics in a presentation. (6)
Many educational psychologists are based on "double-coding theory.
This assumes that people understand information mainly through two channels. -
Language and vision.
If you only touch the language channel, you will miss the power of the visual channel to convey the message. (7)
Showing what you mean, not just saying it, will give you a lot of persuasion.
The more you imitate the way jurors accumulate information in their daily lives to form opinions, the more you use these processes to convince.
An image-based approach to motivate, motivate, and interpret.
This is a concern.
Suction and attentionkeeper.
The juror's brain does not respond consciously to words and phrases.
Using pictures can help them find the results you want.
For example, the start sequence of the frame in the storyboard used in the Vioxx trial, Ernst v.
Merck, the visual story of how plaintiff Carol Ernst saw her husband Bob in his later years (Figure 1).
They were happy together until Bob died suddenly, leaving a hole. [
Figure 1 slightly]
The first frame in the sequence is characterized by a normal photo.
In the second frame, the background is removed, leaving a distinct white color to convey something dramatic has happened.
In the last frame, there was only Bob's outline, similar to the chalk outline of abody at the crime scene.
Verbal explanations alone do not convey what these pictures do together with verbal language.
When your case involves abstract concepts, scientific theories, or complex ideas, visual stories can give them a concrete form.
The key to the PowerPoint storyboard is not only its visuals, but also the clarity and simplicity that its underlying story structure can achieve.
First, use pre-
The Microsoft Word document designed is called the beyond point story template (8)(Figure 2).
When you fill in the blanks in Act 1, you make sure that your presentation includes classic story elements such as dramatic tension and lead characters that build a powerful narrative pillar that will you
When you complete the second act of the story template, you boil down your complex case to three or four main points, which becomes the visual "hook" on which jurors hang all the information you present"
For example, in figure 3, large-
The picture story of the plaintiff's opening speech at Ernst & Young is "Merck has Motivation "(frame 1)
"Merck has a way "(frame 2)
And "motivation and means [Bob Ernst's]death" (frame 3).
These three ideas come from the story template and form the narrative pillar of the story. [
Figure 3 slightly]
The simple graphics in the corresponding PowerPoint framework provide the jurors with visual cues that lay the foundation for the evidence they hear.
"Motivation" is illustrated with a stack of money, "meaning" is the image of the Vickers pill, and "motivation and meaning death" is the outline of Bob in the photo.
Using simple but familiar language and visual themes helps jurors better retain information because they can connect it to what they already know.
Use the story template to break down complex ideas into digestible blocks in logical order and evenflow, and write down your beginning or end.
It also ensures that you focus on the case ideas before you start designing visuals.
This helps you choose what to show and what not to show during the trial period, keep the visuals and text simple and clear, and suppress the trend of adding more and more information to the screen.
When you connect words and images throughout the case, your speech will be considered exquisite and well-made.
The juror's attention to the human mind is eager for movement and changing landscapes, and different visual effects make people interested.
At Ernst & Young, 2 153-1/2 frames were used
Business hours--
There is always something interesting happening on the screen at a speed of about one frame per minute.
But with so many frames in the story board, jurors may get lost.
To help them stay on track, the plaintiff's lawyer used graphic technology to highlight the most important framework.
For example, in figure 3, this includes a split-
Screen composition in each frame, using a simple numbering system, consistent use of the red box, and overall graphic consistency.
These frames are repeated in key positions of the story board to refresh and reinforce the most important theme concepts.
The information presented in each frame should be easily digested by jurors.
For example, in figure 4, a key evidence is framed by a complete sentence summarizing its main idea.
The image of the document appears and the text box indicates the key details.
This simple layout ensures that jurors can quickly "understand" your views before hearing your explanation. [
Figure 4 slightly]
Each statement in your story template becomes the title of the astoryboard framework, ensuring simplicity and clarity.
The use of the "less ismore" philosophy will prevent you from overpowering jurorsterm memory.
PowerPoint storyboards are also a compelling background for your case.
When you speak, the complete sentence will guide the attention of the audience, and the choice of illustrations and colors will affect the attention.
The storyboard keeps your key ideas in the juror's mind, even if you want to switch to a different demo medium for the time being.
Different people learn better in different media, the more types you use, the more likely all members of the jury will be to remember what you said.
The advantage of PowerPoint storyboards is that when you use other media such as physical props, wall charts, print photos and evidence boards, you can leave simple visual elements on the screen.
When you want to change what appears on the screen, you can use the smart system to display evidence with a document projector or DVDplayer, and then switch back to the storyboard when you want to return to the storyboard.
The benefit of the PowerPoint storyboard is not limited to its impact on the jury ---
It can also greatly increase your delivery rate.
When you build the story and then turn the text into a picture, the process clarifies the story in your own mind and increases your confidence in delivery.
When you rehearse the story board, click the story frame with the remote control
The control device is connected to your computer, and each picture becomes a memory prompt to help you keep the message.
With practice, the technology becomes your partner, complements your language delivery and creates an experience that is impossible without practice.
You can learn the basics of PowerPoint storyboards quickly, but mastering its use requires practice and more to meet trial needs.
Technicians can help with the setup, but you will run the show in the end.
Are you ready to use the PowerPoint storyboard to open the persuasive power of the next case?
The tools you need may already be on your desktop or at least near your company.
What you need most is to tell the juror a clear and persuasive story.
If you do, you can win the juror's heart. -and your case.
Related articles: Do-it-
Proof yourself. THOMAS A.
Joshua Rosenfeld Edward G.
Weiler uses standard, non-the-
Modern law firms can offer shelf products in any electronic store or online
The house, which is almost proof of any type, only needs to use a fraction of the cost of an expensive external supplier.
Two employees from our technology department make color photos and blow lights, shoot and edit DVD videos and make highquality 3-
D animation for trial.
This was not the case before.
Five years ago, we started printing on newer, fewer photos for trial
Expensive inkjet printers are not sent out for professional, expensive copies.
How quickly lawyers and staff
The copy of the house looks great, and more importantly, the production time is shorter and the cost of producing professional prints is also low.
So now we do most of the color photocopies ourselves and only send out some big jobs or posters. size prints.
This simple transition makes us wonder if we can do more.
So we started video our testimony with a normal camera and microphone.
The tape was of good quality and we saved money again.
At that time, before the DVD recorder was popularized, the editing of the tape was still difficult, so we sent the video out for editing.
But we found a cheap pair.
Deck VHS machines sold in a local electronics store, we started-house.
This immediately saved us and our clients hundreds of dollars in each case.
Today, five years later, we produce
High quality DVD video pressure and complex still and 3-
D animation in various cases.
High recruitment
High quality demonstration evidence requires skilled staff.
You consider candidates for the following positions
House producer/animator/designer should have university or art-
School training indesign for computer graphics and audio and video production.
You might want to know if you can afford to hire a full time employee.
People of production time
But keep in mind that services from external suppliers can cost tens of thousands or even tens of thousands of dollars per box.
Your salary for new employees in the future-
Even a person with considerable talent and experience-
It will not exceed the cost of some commercial animation and video deposits.
He or she may contribute to the company in other ways, such as helping with printing, Web production
On-site production or database programming.
Your new hire needs to work with your experts to create evidence.
For example, when we want to do a 3-
Our staff examined the plaintiff's spine and the medical procedures that caused the injury to our client and met with the specialist physician who was going to testify in court.
After creating some sketches, we purchased the pre-built 3-through the input of the Doctor-
D modeling online because our employees don't need the critical parts needed to build the animation, thus saving a lot of time. Most 3-
D animations can be created using models available online.
Some are even free.
Www is a good source. 3dcafe. com.
While making animations, we released a draft video for external experts to view in a secure area of our company's website.
This is easy because the staff who created the animation also maintain the website.
The online review facilitated revisions by lawyers, animators and experts.
Overall, it takes about a month to complete the animation, and the production cost is only $7,000, mainly for the production time.
External suppliers will charge at least $30,000.
Our staff can also edit the video testimony. -
The skills most people may need are more than just animations.
Once we receive an edit record of the recorded testimony, we can quickly edit the video and make a DVDor video to submit to the court.
Starting from small things, it may be tempting to save costs, but don't bite too much.
Remember, it took us five years to get to where we are now.
First of all, try to make your own videos and copies.
Once you feel comfortable at this level, hire some people
It's time to edit your tape.
Then contact your local university or art school to recruit students or fresh graduates who have already received some training.
Your company may produce state before you know itof-the-
The evidence that art starts from scratch is just a fraction of the cost of hirestrisionals doing it. THOMAS A.
The German trio and Edward G.
WILLER practiced law with Corboyand Demetrio in Chicago.
Joshua Rosenfeld is the chairman of the company's technology department. Notes (1. )Ernst v. Merck & Co. , No. 19961-BH02 (Tex.
, The oriacounty district. Ct. Aug. 19, 2005). (2. )
Roger Palov, the grim choice of Fortune's first Wix trial in July 15, 2005socialblemedia.
Com/PDF/fortun _ jul _ 15_05. pdf (
The last time was March. 1,2006). (3. )
Alex belenson, the lawyer's stock rose as it defeated Merck. Y. TIMES, Aug.
22, 2005, c1. (4. )For a step-by-
Step description of how to build a powerpoint storyboard, see cliff atkinson, go beyond the main points: create a presentation of notifications, incentives, and incentives using Microsoft powerpoint (2005). (5. )
Edward R.
Cognitive style TUFTE of Powerpoint (2003);
Ian Parker, absolute PowerPoint for The New Yorker, may be 28 years old and 76 years old;
Brad Field, the painful world of PowerPoint, field thoughts (June 22, 2004), at www. feld.
Com/blog/archives/2004/06html (
The last time was March. 2, 2006). (6. )
Richard E.
Multimedia Learning (2001). (7. )
Double-
The coding theory of PowerPoint storyboards is a bit-
The function used is called a comment page view, which includes anon-
Screen sliding area and one off-Screen text box.
This feature allows you to synchronize text and pictures efficiently. (8. )
The template is described in the beyond points and can be downloaded free of charge on www. sociablemedia. com (Last visit. 1, 2006).
Cliff Atkinson, a trial consultant for social media in Los Angeles, designed the PowerPoint storyboard used by Ernst v.
Merck and the author of the point of transcendence (2005). W.
Mark Lanier, a trial lawyer in Houston, represented the plaintiff in the case.
The view expressed in this article is the author and does not constitute recognition of any product.