tesco petrol stations use face-scan tech to target ads - digital signage

Tesco is installing face-
Scan the technology at the gas station to locate the ads to individual customers at the checkout counter.
The technology, manufactured by Lord's digital signage company Amscreen, will use cameras to identify the gender and approximate age of the customer.
It will then show an advertisement for this crowd.
Tesco says the screens will be rolled out at all 450 pre-sale points in the UK.
"It's like something in the minority report," said Simon Suger, chief executive of Amscreen . " The eldest son of Lord Suger.
"But it could change the face of the UK retail industry, and our plan is to expand the screen to as many supermarkets as possible.
A spokesman for Tesco said: "This is not a new technology . "
"" No data or images are collected or stored, and the system does not use eye scanners or facial scanners
"Identification technology," she added ".
The length of someone's hair can be used to calculate their gender, she said.
Privacy activists say companies must tell customers that they are using the technology.
Nick Pickles of the Big Brother Watch said: "If people are told every time they walk into a supermarket, a doctor's surgery, or a law firm, CCTV cameras in the corner are trying to find out who they are, I think it will have a huge impact on the buildings that people enter.
"The system can only be" morally deployed "if the customer agrees to choose to track their behavior," he added ".
Philip James, technical co-head of Pittman law firm, believes that the technology is similar to the way social media sites tailor ads to users based on their profile content.
"In the absence of prior consent, the capture of facial signatures could be a greater violation of the privacy of the client," he said . ".
The screen is expected to reach 5 million customers.