the big players on the ooh digital signage scene as spend continues to rise - digital signage solutions

Let's take a look at some of the background of the current state of the industry.
Marketing and promotions are becoming more digital, right?
Yes, No.
On the just-concluded version 14 ISE, held on the 7 th in Amsterdam, RAI
In February 10, 2017, the largest exhibitor category is Digital signage, and you may have correctly guessed 495 displays from some of the largest exhibitors in the world.
This is the scale and current trend of the industry.
At the same time, however, research has shown that only 28% of SMEs have some form of digital activity or engagement with their customers.
With the increasing number of suppliers/suppliers, coupled with the limited market and the increasing crowding of outdoor scenes, the industry is forming some sort of integration, with a small number of big companies dominating, while many others seem to be watching;
Suppliers and digital signage customers.
In the wider outdoor industry, the lucrative digital advertising industry is increasingly becoming the main pillar of many large companies and businesses.
While the cost of the service itself is lower than the beginning, in many cases, as seen at the end of many blogs and articles, it is free for users
Users always need some form of investment in media players and display hardware.
In addition, they will continue to bear costs in deploying content and creative media.
Therefore, the sad news for SMEs is that no network is ultimately free, which explains the grim statistics of the poor population of SMEs.
That's why PrimeSight is driving all the leading companies that power many food services/QSR, retail, stadiums, in-house communications and commercial street displays, JCDecaux and others are investing heavily in infrastructure, to strengthen their presence and position in commercial streets and prime locations, while other companies, such as Scala, digital signage dominate the corporate sector including business, hotels, schools, etc.
This is PrimeSight's latest installation in London, and the bright light adds luster to the landscape of the capital.
JCDecauxUKs's latest London installation lights up the country's leading airports in a very insightful and revealing way, demonstrating the company's strengths in the field of outdoor digital advertising.
As the world's largest outdoor advertising company, no matter how JCDecaux feels, many of the recent projects now illuminate the inner city and center with the latest art displays, making it a pleasant mood.
Who will use digital signage?
Today, every sector is well affected by the innovation of the digital signage software sector, whether it is small and medium-sized enterprises, the private sector of enterprises or the public sector.
Some common use cases for digital signage include: office & enterprise digital signage hotels Digital Signage Events & Exhibitions digital signage healthcare digital signage restaurants digital signage Retail & exhibition halls Digital Signage Real Estate digital signage schools & Education digital signage oil & gas digital signage courses, many other use cases for digital signage software are not listed above.
We have new businesses registered with Enplug every day to come up with new exciting ideas on how to use our software.
Open Source, cloud-based, hosted, free or paid services;
Which one is right?
Cloud-based and web-based systems have emerged recently, eliminating many of the hassle experienced by previous managed versions.
With more and more open source solutions, such as open Splash and Vodigi, these all force down the upfront cost of digital signage.
A solution like this provides easy-to-deploy templates that do not require software skills.
Users still need to have their own hardware to run digital media.
Open Splash: one of the main Open source software that works by getting playlist data and media files from the server.
The thalals Ayuda Media Systems project has positioned itself as a complete static and digital solution for outdoor Media companies. (
Definitely not a free platform).
Supports video walls, screen partitions with overlapping and depth order, and dynamic content, designed to be driven by any network
Content management system (CMS).
OpenSplash doesn't have a CMS, so it's not a full signage solution out of the box.
The value of dealers and manufacturers comes from building solutions using it.
Vodigi: As we all know, although the active development of Vodigi has stopped in 2014, the software itself claims to be a free, open source, interactive digital signage software solution, provide all features for all people who want to promote and promote products and services.
However, the software stopped active development in 2014.
Rise Vision: has been a major accommodation in the field of digital signage since 1992.
Although it's better to be seen as a hybrid solution, it's listed today as an open source solution because it's different from how pure open source works.
Rise offers a rich and scalable solution through its specialized sister company, most of its markets are in the field of education, which carries out most of its business as an integrator.
However, CMS Vision CMS should generally be seen as a powerful solution that can serve a very large enterprise network.
Recently, people have begun to position the solution as a completely free SaaS model, which largely leverages Google's infrastructure.
While the full functionality of CMS is free to use, users now need their own web hosting.
Alternatively, they can use RiseVision hosting for $10 per company per month (not device).
Prepare for upgrades to apps such as widgets or priority support.
Starting with the university project in 2004, Xibo is one of the cloud-based complete digital signage solutions that have both cloud-based content management systems (CMS)
Choice of Windows or Android signage player.
Xibo in the cloud is a low-cost version of the software.
Many other providers are either divided into these categories or offered as a combination.
MediaSignage: A Los Angeles-based company that has been around for years and sells its solutions for free, but it costs money as users pursue more complexity and functionality.
The software has both a hosted version and a cloud-based version;
Although storage is limited, the latter is available free of charge with about 90% of paid enterprise features.
Scalas is one of many installations. Mvix: The software is characterized by the cloud
Hosting software solutions are available free of charge and no subscription fee is charged.
The trick for Mvix is the signage player that users have to buy --
Time and upfront costs tied up with the networkbased software.
The price range starts at $259.
Mvix has no restrictions on storage and software widgets, and different systems have different functions.
Other cloud-based solutions include Pickcel located in Bangalore, India, with a maximum of two free displays, after which users pay $15 per node per month;
Yodeck CMS built around Raspberry Pi.
Users of Yodeck can get unlimited accounts for a single device for free, after which they pay $8 a month or any additional device.
Video logo player: based in New York, solution company Show Tell and Apple TV store are available as apps for Apple TV store based on free, simple logo player.
Others are dopublity: based in Fremont, California and ScreenHub: free, SaaS-
Digital signage platform based on responsive html 5-A web application driven.
Another thing to note is that LubeStudio is the latest participant in providing solutions as a SaaS web application.
The managed digital signage version includes BrightSign: a very respected Super
Reliable media playback
Although these are all for an extra charge;
Ce lab similar to BrightSign, the market price is very high
Reliability media player for signage applications and bundled free management software.
The digital recall in Melbourne, Australia is another since 2006.
The solution is sold as a free app for Windows
Although the commercial cloud version is now available, time permits.
Today, other digital signage software is bundled with LG SuperSign TV, NEC digital signage software, Philips SmartCMS, Samsung MagicInfo, sharp SDSS and many other manufacturers.
When it comes to digital signage solutions offered by manufacturers in terms of price, capability and functionality, there is a mixed package.
For example, NEC offers a paid version on its display as a downloadable version, while Philips is a free sign that also runs exclusively on the display to manage digital signage content.
The LGs version is either a commercial free CMS or just a web page.
SuperSign is an entry-level solution, and WebOS is a web application that runs a url.
Samsungs MagicInfo and Sharps solutions, on the other hand, are a multi-functional package capable of creating programs, registering, scheduling, and distributing pre-
Pre-Samsung Display Solutions products and pre-order information for the latter sharp PN series LCD display.
So we see, on the one hand, we have open source software packages that are primarily developed and supported by the open source community.
On the other hand, we have pure business players, and manufacturers have played a good role in this area.
Using them requires users to download the software and install it on their own server (new or re-purposed), and self-managing it.
This may mean that users must have the expertise to download, install, maintain, and design media in order to deploy the hardware and software involved.
The benefits of digital signage the benefits of digital signage to customers are double;
First, the interests of the company involved in the solution, and second, the interests of the end user.
The benefits of using digital signage vary between the two.
The updated content is fast and simple and there is no charge for digital signage compared to traditional signage. 2.
The efficiency of being able to update the display with the latest content immediately saves the enterprise resources and time, which is very beneficial to the end user. 3.
Digital signage is an easy way to notify end users with fresh, relevant content, whether it is internal communication within the company, businesses that use it for customers/guests or public entities that engage with the wider public. 4.
Digital signage software enhances the customer/guest experience by embedding engaging content such as video in conjunction with promotions or marketing campaigns. 5.
Digital signage helps to integrate all elements of the brand into such a social media page or website that guests can see, which is unmatched.
This is more important for split site locations, which will see exactly the same content even in different countries. 6.
Digital signage is increasingly seen as an efficient medium for advertising, promotions and marketing.
Digital signage, as a core part of the marketing and promotion mix, provides a successful and consistent marketing mix, a problem that many companies have been working on recently, because the consumer's taste and shopping habits continue to develop and sadly continue
The appearance of outdoor advertising has also brought great inspiration to many marketing and promotion organizations.
Some new industries and businesses have emerged, such as retail and creative design of display equipment.
Not to mention, outdoor advertising can be a relatively challenging prospect in terms of time, money and other resources.
But creating and sticking to a realistic mix of marketing and promotional activities, in which outdoor advertising is indispensable to all businesses, is undoubtedly the future that many businesses are increasingly seeing.
Let's face the reality that the needs of modern consumers have shifted;
The days of subdivision marketing strategies and the boring ticking box nature of restricted shopping experiences have passed.
It is worth noting that many companies are still largely building their strategy on these outdated models that are looking at customers, slapping in any media, hoping
Today, we stand at the crossroads of experiential marketing, where we are defined as the inherent ideal of human beings who pre-View visual media is the foundation of modern efficient sports.
Effective is clearchannel (Storm Brand)
The installation of the Canary Wharf is very effective, not only to reach the main traffic flow of Aspen Road, but also to attract traffic from east London, to the pier area, the city and central London, in addition to the vast housing in the vibrant Tower Hamlets area, visual media is also an effective means to increase traffic on commercial websites or special price pages, or is it actually effective but engaging to provide ongoing branding campaigns.
According to Gayatri Patel, director of global data infrastructure at eBays, today's consumer is an all-weather consumer.
Digital signage is a huge step in reaching out to customers and getting them involved around the clock.
Savvy business managers have taken the lead in understanding the inherent advantages of choosing to stay on top of a successful marketing campaign in the game.
They understand that for today's consumers, digital signage is powerful in breaking down barriers between previous shopping channels.
So Sahal Laher, executive vice president and CIO of Brooks Brothers, said they invested in empowering consumers in a unified way and engaging him in every step.
For small and medium-sized business owners who do not have a professional team, most businesses fall on several shoulders, which may hinder the development of successful marketing activities.
In a recent survey, 55% of small business owners found one of the biggest business problems, that is, there is no time to take all measures to ensure a successful business strategy.
Obviously, a picture will say thousands of words, and then imagine a few pictures with some words and a video of words that you can customize what will be done for your business, imagine an interactive digital signage to engage customers and help you develop the latest and relevant custom services to deliver timely delivery of effective digital media marketing campaigns for businesses0.
Consistency all of this comes down to consistency in delivering the right content at the right time.
Consistency builds the brand, which is exactly what Tesla, Apple, Google, cool blue do day after day.
Modern consumers are more complex and the old ideals of market segmentation no longer work.
With the emergence of experiential marketing, consumers increasingly want to experience home.
To deliver it, you need to understand your customers on a personal level and provide consistent services that represent the ideals of your brand.
Digital signage is excellent in building consistency through scheduling and AI capabilities, and most importantly, such activities do not have to go beyond budget. 2. 0.
Custom Service Digital Signage Media is a great way to provide customers with a custom experience.
Simply identifying the needs of your consumers and customizing your activities can get more benefits than printing thousands of flyers, such as saying the same thing to each potential customer.
Scalas interactive locker room facility is one of the many innovations in the industry, for example, designed to help businesses provide customized experiences to their customers.
Another example is scheduling, which means that food and beverage agencies can offer more customized menus such as noon or breakfast trade;
Offers will be offered to the right customers and audience.
The same is true for last minute quotes or for quick sales due to overordering.
Information can be better customized through digital visual media, thus ensuring significant savings in cost and printing turnaround.
Any adjustments to any product can be delivered immediately without unnecessary delays. 3. 0.
One of the biggest benefits of visual media is its increasing ability to engage users.
Whether it's through social tools or interactive solutions, its clear consumers feel the need to immerse themselves in the event in some way today.
For example, to do this, you can share a short morning clip in the office, or share useful relevant information next to digital media information, or collect feedback, which should still be a marketing strategy.
It is important to remember that today's consumers are hard on the thoroughly
Core/positive form of marketing, so it is important to help provide information to users or add other value by providing useful information.
As individuals, the more businesses invest in understanding their customers, the better customized activities will be, which ultimately ensures loyalty to the brand.
The more ways to attract customers, the more ideas these interactions generate, helping to strengthen corporate decision-making.
Close attention to competition, industry news and trends, and topics that customers are most concerned about, should in turn help to send digital media updates in a timely manner. 4. 0.
Savvy and creative when starting a digital signage campaign, it is important that you best discover and understand your savvy.
There are many visual media vendors that offer different services, which is optional, but the risk of getting the wrong supplier involved for the right needs of the business is the same.
Thankfully, the overall cost is still falling, but finding the right solution that best suits the company's resources is still critical, especially time and money.
It all comes down to the creativity of businesses and decision makers in making the right choices.
With the right choice, this can determine how successful the visual media marketing campaign is.
It is important to remember not to stretch out too thin hands when reaching out too wide in the campaign.
Once digital signage/media has been made, it's time to focus on the channels in which one or two customers are most active in providing digital signage/media.
This provides an opportunity to truly understand the customer, so engaging content can be improved to help create customized services.
Opportunities around major events, milestones, or traditional festivals such as festivals are considered to be a great opportunity for companies to get creative by highlighting these milestones on their visual media screens. 5. 0.
Integrated Marketing Campaign Scalas restaurant installation in order to reach the widest possible audience with minimal effort, it is essential to create integrated marketing campaigns.
Essentially, this comes down to intelligently drawing out the most valuable content and services that customers will find in terms of interests and needs, and combining these ideas in a visual but inspiring way
Customers visiting catering should look forward to themselves
The kiosk offers the same experience as in-
Store menus, online promotions, commercial ads, whether it's price, look or otherwise. 6. 0.
Targeted activities are equipped with creative designs full of ideas and content, which can be amplified through consistent delivery of various channels, including social media platforms.
Content may sometimes need to be adjusted according to the relevance, tone and style of a particular channel to provide a variety of customized information as needed.
Today's interactive kiosk is very good at creating a unique user experience based on the situation.
For example, high-definition images or videos for food and beverage operations can be a great way to provide those amazing, visually appealing activities to engage customers.
Email newsletters are another way to address this issue, highlighting how digital media in the company's operations will create a better environment for customers.
In this case, digital signage can include videos of any interviews, menu ideas, chefs doing some cooking presentations in a insightful way that attracts users, and a lot of other ideas.
Although these ideas are inconclusive, they will have a familiar connection with many people.
If these features describe you or your client to some extent, we would like to hear from you.
We also want to hear from those who want to learn more about our panel of retail technology experts and the current approach used in data and analysis to meet the needs of today's consumers.
Again, please email us if you have free time.
Thank you so much to LubeStudio's team for sharing their top tips with us today!
Lubestudio is a new SaaS-based digital signage solution that helps businesses streamline communication/branding campaigns visually.
Be sure to leave a comment if you find this article helpful, or if you need any advice on wedding food and dining.