The small luxury SUV market is the fastest growing market in the US auto market.
That's why it's in trouble, but the best.
Tesla, which sells electric vehicles, has pinned its hopes for the future on a small luxury SUV.
But while Silicon Valley automakers are already close
Monopoly on luxury electric vehicles (EV)
Over the past decade, it has been challenged by some high-tech companies. End the car.
Jaguar has and it's I-Pace.
Audi will launch electric cars next summer. tron. Mercedes-
Mercedes-Benz will launch EQC early next year.
These vehicles will all beat Tesla in the market because the first variant of the Y-model will not be available until the end of 2020 --
If Tesla reaches its schedule forecast, this is the biggest success the company has not achieved in the past.
We have recently had the opportunity to drive Audi and Mercedes products, and these are all gains in how these brands expect to fight Tesla's dominance in this area. Audi E-
Tesla TronAudi came out after the same practice in the past to squeeze Mercedes and BMW's 2000 s when it turned around --luxury also-ran to a full-
Mature competitors in the high-end market.
This recipe is mainly made up of clean, simple, reserved interior and exterior designs that are of high quality and not flashy.
This is in sharp contrast to Tesla's crazy design, which sometimes deviates a bit from cool-but-non-
Functional, or it's super
Minimalist interior design sometimes turns to non-pragmaticdesign design.
Audi is also investing heavily.
Fast charging through its US subsidiary. (
The investment was authorized as part of compensation from its parent Volkswagen Group, which must pay for illegal emissions they committed as part of the "diesel gate" scandal. )But the e-
Tron's battery has been specially developed to charge faster than any competitor including Tesla, providing potential help to overcome "distance anxiety --
Worried about running out of juice and having to wait too long to charge --
It is said to have plagued potential buyers of electric vehicles.
Audi expects sales to reach 204 vehicles
E-miles for $74,000tron.
At this price, Audi's choice is quite luxurious.
Since Model Y has not yet been built or authenticated, the final range number cannot be obtained.
But Tesla claims 280
The range of mileage for its Y-type performance is expected to be $62,000.
Of course, we don't know if the equipment of these two cars is competitive. Mercedes-
EQC looks very much like a typical luxury SUV, maybe more than e-tron.
Different from the Y-type, its coarse and short grille
Nose and turtle missing
Like the shape, it is similar in proportion to gasoline
An electric car with a long hood (
No engine below though)
Backed by a square
Outside the cabin
This simulation of the current category paradigm is an obvious strategy: to use familiarity as a way to coax electricity
Cautious consumers take electric cars.
Where Tesla has attracted early adopters with its radical new shape, Mercedes is trying to convince fast followers or mainstream buyers to join in standard and less challenging shapes.
Mercedes's real competitive advantage lies in the interior of EQC, where materials are not only top
Class, but also for the entire cabin, very careful and high quality.
Everything you touch rewards your position and touch.
It is very different from the typical Mercedes-Benz interior in terms of layout, material selection and flow, enough to make it special --
In particular, the metal decoration on the dashboard, as well as the decoration of copper, is designed to evoke the wires used for conducting electricity.
Mercedes also launched a new user interface MBUX here.
It has a digital assistant built in similar to Amazon's Alexa.
Like Alexa, you can ask it questions in normal language like "Hey Mercedes, is there a charger nearby?
It will display the answer on the huge LCD touch screen.
It puts Tesla's interior in shame and offers pure sybaritic sensuality that even Audi can't get close.
Prices and ranges have not been announced yet, but our expectation is that they will be similar to Audi
At least 200 miles, and valuable --
Equipment, in the range of $70,000.
Again, Tesla may have a cost and battery life advantage, but threepointed star (Light up, many)
The grille still offers an elegant, non-critical driving and passenger experience that no other brand can offer.